Look For New Clients When You’re At Your Best – Ultimate Upwork Freelance Advice

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Longevity isn’t long for freelancers who work fast and know what they are doing. Conversely if clients are likely to remove you once they are doing well, what value does pay for performance bring? This is the first entry of a series on being a freelancer. It seems like, and I agree it makes little […]
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Longevity isn’t long for freelancers who work fast and know what they are doing.

Conversely if clients are likely to remove you once they are doing well, what value does pay for performance bring?

This is the first entry of a series on being a freelancer.

It seems like, and I agree it makes little sense, but when your work, over several months has lead to the best possible outcome for the client and you’ve begun meeting and exceeding their goals, be ready for it to end.  Now in SEO the projects are never ending, there are always more things that can be done.  But as your work bears fruit you may want to look out and start interviewing new clients.

Examples I’ve experienced: In 2019 after working together for several months in increasingly important roles a client who was contracting 100% of my time. (Note…rule #1 never give 100% of your time. You can be gone in an instant and you’ll have no income till you replace this client, and you’re unlikely to find another one asking for all your time, leaving you in a state of crisis seeking multiple clients.).

The client had evolving monthly goals that often spanned off-project.  This sea of half finished gigs had to be completed or the projects would fail and while he had said to “pause” this project … I’d have to keep it going anyhow.  Keep in mind if an unfinished project imploded I worried I’d be the one holding the grenade. This fever of activity was good though, but just as my work delivered a 1200% increase in search traffic to his site.

I received a call one afternoon as I drove down the expressway after visiting the doctors office. My client, called literaly yelling at me saying he didn’t know why he needed me and I was out like that.  I think it had somewhat to do with me not being at my desk maybe or the fact I had missed an email to my personal account from his dad either way, the situation was obviously a problem.  Especially since at that time he had been paying me to hire a couple assistants to work arttime with me.

My contract was suspended, blocking me from billing any hours before I got home.  I even had some time I had worked that wasn’t billed yet but that was blocked.  The same client had just given me a bonus and a new project just a month before, but now the value I brought was questioned.  That project was to turn around their brand’s domain traffic on Google.

I was put on the project in late Apr and let go in late May.  At that time 1 month traffic was up 1200% and it had never been better, and it hasn’t been as good since.

The best I can tell you is that when your clients reaches all a big boom in sales and traffic you wont be earning a pat on the back, unless its a pat to the door.  Now you still need to make these awesome wins, just don’t mistake the scene as time to celebrate with them.  You aren’t them and they may even claim it was their own efforts.

I think its important and this is especially true in SEO, since you don’t produce a physical object that they can see and touch its especially important to produce reports and explain your value.  Now that hasn’t actually mattered, in this next example the reports were often discounted as just wrong.

Client Experts don’t know that they don’t Know they are not experts. They’ll likely fight your moves to change what they put in place, despite they saw the need to hire you.

Client Experts

See be weary of the client whos “an expert” in your field.  They are dangerous…they lack the knowledge that they aren’t an expert.  If they were so great why wouldn’t they just be an SEO Consultant?  Why hire you?  How could results be better after you joined the team?

Client SEO Experts are generally the enemy of their own goals and sites.  With unfounded confidence they can work to undo what you’ve orchestrated in a matter of minutes.  They constantly second guess you, and you may find yourself screaming.

I know I was when I shared that the site had record traffic, to be met with the sky was falling and monthly graphs emailed out proclaiming all you’d done wasn’t effective.  In that case I had to point out that the month graphs included the current month we were a week into….and for that reason, yes, there was a drop in traffic due to the lack of the month being complete.

Another Example:

Taken For Granted When Things Go Well

I started with a site that migrated to a new site in August.  I had 301 redirected their backlinks and ensured proper page load times but early on I had to question the new sites user experience.  What they sold wasn’t even on the homepage.  The were so obsessed with showing the location of all their stores they neglected to realize the average web visitor doesn’t care how many stores you have, or where all those stores are they care where the closest store to them is and thats it.  Showing them 8 or so other irrelevant locations intermixed with the 1 you want is a disservice.

And I don’t mean it was listed with other stores I mean a sea of images, phone icons with numbers and Google maps for each store.  It was too much and the user data showed it.  But over the course of the next 3 or 4 months I convinced them to allow me to make a blog for their site.

They said they already had one and it was at xyz.com. I noted that their main site was abc.com so xyz.com wasn’t doing them any favors with keywords or establishing content to draw in visitors.  After only two months their keywords had more than doubled and their traffic was the highest it had ever been in November, then even higher again in December.

By mid January I had all my access cut to and was tiold we did work on a project basis and the project was over. Luckily this time I had kept the client at about 1/4 of my business.  Sadly though when mentioning the performance they said it might have been their own efforts.  Deja Vu!  Traffic was never better, keywords were expanding like wild fire and I’d seen the site past a poorly executed multi-domain strategy and PPC strategy which both cannebalized organic SEO and now it wasn’t even my victory.

Moral of the story, you are NOT an employee.  They are NOT your friend and you’re gone when the problem is deemed fixed so at your high moments, start shopping for a replacement.

Review:

  • Never let one client dominate your schedule, once they leave they leave you empty.
  • Watch out for client experts in your field.  They’ll be the downfall of everything.
  • When things look great, start interviewing clients.

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Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure

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TrueInfluence.com has been an Ultimate SEO client for several months now. During that time a central project has been to deliver the companies web pages in three seconds or less. TrueInfluence is a data intelligence marketing organization. IntentBase is a product of theirs and they are focused heavily in lead generation and demand generation.  The […]
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SEO WordPress Optimization

Initial success was quick to be realized in optimization of the sites images, the addition of a CDN network, html compression and image compression. After this first phase the site was loading at about 5 seconds on average.

This meant the site was loading in less than half as long as before but still almost twice as long as our three second goal. In reviewing what we had to do we identified three areas that we felt encompases a site’s speed.

I. Content – animations, js, css, images, video files

These are the basics that every site should have in place by default. Rarely does a new client have all of these in place.

II. Site Optimization – compression, software versions, CDN 

Adding Content Delivery Network or CDN as an optimization.  While a CDN is infrastructure its not required for a site to function but servers to improve the delivery of content, so for our purposes it is an optimization.

III. Server and Networking Infrastructure – host hardware, 

SEO Optimization Areas

 

Content For SEO Speed

Speed is important to SEO ranking. It’s incredibly important with mobile users which now out number desktop users on Google’s search engine. Google has an initiative called Mobile First and its title makes it obvious what they want to see from sites.

In previous tests we’ve seen a visible bump caused by a site’s speed performance. This was observed with at least 3 sites that were first on shared hosting, then given a dedicated VPS server.

Leaving behind the animations and scrollers is an easy thing for an SEO to advocate but it’s sometimes those elements that drive the site’s conversion rates. Content that’s rich in only text may be great for Google but it isn’t the best way to present yourself to future clients. Our goal was to minimize animation but leave content largely intact.

We also worked to resolve site errors and broken links within the content.

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Content Syndication SEO And Duplicate Content Myth

So this is more a test artcle but it’ll also hit on these topics in the title. Duplicate Content is everywhere and its fine…Googles been saying that for years now but some SEOs have this myth in their head that its an issue.  If its such an issue then what about The Associated Press?  The AP syndicates content to almost every local newspaper out there.  Their sites arent penalized for blocks and blocks of duplicate content.  While your chewing on that…
 
What is a unique thing you can do with others content?  The way you arrange it.  What if I setup a site that ingested the RSS feeds of all these political campaigns press releases and used it to create a site that had all the press releases for say US House seats.  That could be of value to someone and provides a research resource for after the election when those sites are down.  Theres an example of providing a useful service with mostly duplicate content.  Its unique that the type of content exists there in one place.
 
So now we see duplicate content isnt bad and in that we know that some authors want publicity but theyve never been heard of…

So this is more a test artcle but it’ll also hit on these topics in the title. Duplicate Content is everywhere and its fine…Googles been saying that for years now but some SEOs have this myth in their head that its an issue.  If its such an issue then what about The Associated Press?  The AP syndicates content to almost every local newspaper out there.  Their sites arent penalized for blocks and blocks of duplicate content.  While your chewing on that…

What is a unique thing you can do with others content?  The way you arrange it.  What if I setup a site that ingested the RSS feeds of all these political campaigns press releases and used it to create a site that had all the press releases for say US House seats.  That could be of value to someone and provides a research resource for after the election when those sites are down.  Theres an example of providing a useful service with mostly duplicate content.  Its unique that the type of content exists there in one place.

So now we see duplicate content isnt bad and in that we know that some authors want publicity but theyve never been heard of … so they need a platform to gain a following.  Some sites charge for “Ghost Blogging” but thats really not being big picture.  There are sites that want relevant content and there are authors after a site.  

Welcome to our syndication site.  You can post an article for free here and you can get articles for free here but we ask you use the RSS feeds and put in a good word back to us somewhere. 

Now some filler text…

Mon, Dec 2, 2019 10:51 PM -0800

  Vancouver, Canada

  Chrome (Desktop) 75.0.3770.100, PageSpeed 1.15-gt1.2, YSlow 3.1.8

Performance Scores

PageSpeed Score

 (59%)  

YSlow Score

 (71%) 

Page Details

Fully Loaded Time

4.1s 

Total Page Size

1.95MB 

Requests

97 

We have some conditions to ensure the site has good content but otherwise we hope this service is useful.

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