Political SEO: Common Mistakes Campaigns Make On Facebook

Visit Political SEO: Common Mistakes Campaigns Make On Facebook for the whole story
This post is largely a repost from New Media Campaigns.  Its spot on and I couldn’t say it better.  Some additional recommendations I’ve made for political candidates and their campaigns are included in: Political SEO and Articles Politically Tagged the main article I have on this is Political SEO: SEO Tips For Political Campaign Websites William Henry Harrison is the imagery I wanted you to consider when thinking about your social media and mistakes that could be made. As President of the United States he wasted no time in his inaugural address to deliver in detail his long plans for the country.  Speaking uncovered in torrential rains history blame’s his death on the blunder of talking so long in a downpour.  The end of a politician due to his messaging is the image I give you. Top Mistakes Made In Social Media By Candidates 1. Not promoting it The first tip is[Find Out More]
The post Political SEO: Common Mistakes Campaigns Make On Facebook appeared first on Make An Impact | Ultimate SEO. …
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This post is largely a repost from New Media Campaigns.  Its spot on and I couldn’t say it better.  Some additional recommendations I’ve made for political candidates and their campaigns are included in:

Political SEO and Articles Politically Tagged the main article I have on this is Political SEO: SEO Tips For Political Campaign Websites

William Henry Harrison is the imagery I wanted you to consider when thinking about your social media and mistakes that could be made. As President of the United States he wasted no time in his inaugural address to deliver in detail his long plans for the country.  Speaking uncovered in torrential rains history blame’s his death on the blunder of talking so long in a downpour.  The end of a politician due to his messaging is the image I give you.

messaging kills politician

Top Mistakes Made In Social Media By Candidates

1. Not promoting it

The first tip is super-straightforward, but it is so important yet so often overlooked that it is worth mentioning first.  Once you create a Facebook page it needs to be promoted for voters and supporters to ever find it. Add a link to the page wherever you can online, including the campaign website, Twitter account, and Youtube video descriptions. Additionally, promote the page offline in places like on direct mail, campaign literature, TV ads, and in a candidate’s stump speeches.

Targeting Facebook ads to voters and potential supporters can also be tremendously cost-effective, so use some of the money budgeted for online ads (you are, right?) to promote the page.

2. Setting up a personal profile for a campaign

This is very basic, but I still see many campaigns get this wrong. Campaigns should be using a page, not a personal profile for a candidate.

3. Having both a personal profile and a page for a candidate

Facebook Profile and Page

It’s the year 2012 and most people are on Facebook, including many candidates. Additionally, many candidates have been on Facebook for years now and accumulated quite a few friends. So the question often pops up on what should be done with a personal profile while a campaign is going on. It’s best to simply hide the personal one through the duration of the campaign so voters don’t get confused trying to decide which place to connect.

4. Profile Blunders

Many voters will be introduced to you for the very first time on social media. In many cases, they’ll be going to your profile as a starting point to learn more about you. Be sure you’re not making any of these basic errors:

  • Incomplete Profile: Fill everything out! If there is a description field, be sure to use it. If there’s space for your website, use it. If there’s space for any information, use it! Not only is it important to take advantage of the real estate these social networks give you, but incomplete profiles may sometimes leave the impression that you’re lazy, sloppy, or incompetent.
  • Missing Networks: All campaigns, most especially small ones, need to be extremely judicious with their resources. If you’re going to use a social network, you must commit to it. Failing to do so will leave a very poor impression. However, I strongly encourage you to at least register the same user name on every single social network possible. You don’t have to use it, but it will prevent squatters, trolls, and opponents from making mischief with them.
  • Wrong Image Sizes: Using images can be complicated. Most social networks now have both a profile picture and a banner image. These are both very different sizes and aspect ratios. It’s important to use an image with the proper aspect ratio in each circumstance. Most profile images are square, so attempting to use a logo or picture that’s very wide or very tall will not look right.

5. Neglecting to set up a vanity Facebook url (and as soon as possible)

Facebook Username

As soon as a page hits a certain level of “likes” (currently 25), a personalized url can be set up for the page that makes it much easier to remember. For instance, the default url for your page will look something like: http://www.facebook.com/pages/Bob-Smithford/143854752232314.

A personalized Facebook url allows it to be a much simpler: http://www.facebook.com/bobsmithford.

Also, while this isn’t always possible, ideally this should be the same as your domain and usernames for every social network you are on. For example, take the Obama campaign: the domain name is barackobama.com, the Facebook url is facebook.com/barackobama, the Twitter username is @barackobama,  and the Youtube username is BarackObama. Keeping a name the same across platforms makes it much easier for supporters to find the pages.

6. Promoting a page on print and TV with just an icon instead of a url

On the web you can simply click an icon and it will take you to the website — but you can’t do this with a postcard or TV ad, so including a url is import so supporters can find a candidate’s Facebook page.

Good

In the same way that you wouldn’t add an icon of a website and tell people to go there without mentioning the url, don’t only add a Facebook icon and expect people to find it on their own. Use the personalized url set up for your page and include that on any print or video pieces the campaign puts out.

Good

7. Never looking at Facebook Insights

Facebook demographics

I’ve often found campaigns don’t realize the wealth of information they have access to through the Insights tab on a for the Facebook page. There a wide range of data that can provide insights things like:

  • the demographic makeup of those who “like” a page
  • the best times for posting and the most interacted with type of posts
  • the number of people reached through a post
  • number of interactions with a post
  • how many times a Facebook page has been viewed

8. Not setting up a custom landing tab

Facebook allows a tab other than the wall to be designated as the first tab visitors will see that visit a Facebook page and are not yet fans.  Facebook also gives us the ability to customize a tab specifically how we want it. By combining these two options, campaigns have a great opportunity to convert interested voters into supporters and supporters into donors, volunteers, and more. By default, visitors are shown the wall of a page.

As an example, take a look at how Mitt Romney’s landing tab is currently set up. While there is more to it than is probably necessary, it includes valuable elements like an email signup, donation call to action, and more information for voters on why Romney should be President.

Another example is the signup shown on Elizabeth Warren’s Facebook page:

9. Auto-posting tweets to Facebook

Facebook and Twitter may both be social networks, but both are different from each other in how best to use them. Many campaigns are tempted to autopost tweets from a campaign Twitter account to a Facebook page (or vice versa), but doing doing so removes the ability to customize messaging for the platform.

There many reasons not to do this, but here are a few:

  • Facebook allows more characters than Twitter, so it makes sense to take advantage of that and use when necessary
  • Facebook gives users the ability to attach links, videos, and picture with a status update. This is lost when autoposting
  • It looks lazy to voters
  • There’s a good chance a campaign will not notice and consequently not respond to any comments people may leave on the Facebook update
  • It’s much more likely that you will inadvertently barrage users with too many status updates because Twitter is set up for more frequent updates than Facebook

10. Using the Facebook page to dump press releases and official statements

Keep the press releases and official statements to the reporters and customize your message with a more personal feel for people on Facebook. Press releases are boring, so resist the urge to directly post these to a page. If you do, don’t expect fans to actually want to read what is posted. Instead post pictures, videos, and shorter messages that people will actually look at.

Compare North Carolina Governor Bev Perdue’s Facebook page to Florida Governor Rick Scott’s Facebook page. Which do you find more interesting?

Perdue FB

Scott FB

11. Adding the position sought to the candidate’s Facebook page title

This is something I know other people disagree with, but I strongly believe that the title for a Facebook page should only be the candidate’s name and nothing more. For example, use “Frank Miller” instead of “Frank Miller for Springfield City Council” because once Frank Miller gets elected, he will want to keep using the Facebook page but the “for Springfield City Council” will no longer be correct. Alternatively, if Frank loses and runs for mayor in two years, the previous page will no longer be able to be used and the campaign will have to start from scratch again.

Facebook doesn’t allow changing a page title if there are over 100 likes, and it’s an awful feeling when you realize the page you worked hard to build to hundreds or thousands of fans is no longer able to be used because the title is incorrect. Keep it simple and stick with solely the candidate’s name — in the long run you will be glad.

12. Twitter Chats, a.k.a. The Online “Kick Me” Sign

Don’t. Ever. Just say no to Twitter chats. You are absolutely falling for the online version of someone hanging a “Kick Me” sign on your back. It invites all of the opponents and trolls on to your timeline and hands them a golden opportunity to counter your arguments and cast you in a negative light.

If you’re not familiar with the term “Twitter chat,” they’re a public, online conversation that uses Twitter hashtags to ask questions and solicit answers. Users can search for the Twitter tag and see all of the comments from any Twitter user who wishes to jump into the conversation.

While this example is a company and not a political candidate, a recent Twitter chat hosted by women’s clothing apparel-maker Lane Bryant illustrates some of the dangers

13. Flaming Out

If you decide to engage on a social media channel, make sure you understand the time commitment and then stick to it An abandoned social media account forces people to wonder why. Did you suspend your campaign? Did your social media coordinator quit? Are you running out of money? Did you plan poorly? Whether or not they’re the case, you don’t want any of those questions even crossing a voter’s mind.

14. Be Sociable

The word “social” in social media is really important. Think about it for a second. It’s a term we use so frequently, it’s easy to stop thinking about the meaning of the words. The whole point is to be social and communicate with the public.

The first rule of being sociable is responsiveness. Rightly or wrongly, people expect fast responses on social media. If you’re a candidate for local office, you will likely have voters asking you questions directly on social media. Be sure to answer them all and answer them as quickly as possible.

And if you’re going to be a political candidate using social media, be prepared for negative comments. It comes with the territory. But when we say “be prepared,” we mean be prepared to respond, not to censor. It’s natural to feel like you need to keep your account positive, but if word gets around that you’re deleting negative comments, you’re going to be perceived as thin-skinned and/or a weak leader. If possible, try to assemble a rapid response team of friends, family, and volunteers to respond positively to negative comments.

Keeping these 14 rules of political campaigns and social media will help you whether you’re running for dog catcher or president.  Remember just like we’re taught to dress for the job you want, you should campaign for the office you want.

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Auto Blogging Creating A Private Blog Network AWS Vs Google Cloud Vs Digital Ocean: Cloud SEO On Page Vs Off Page SEO Speed: Page Load – Technical SEO Check out these important topics of SEO from Ultimate SEO https://ultimateseo.org/find-post/
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Search Engine Ranking: Website Ranking Keywords Backlinks And All

Visit Search Engine Ranking: Website Ranking Keywords Backlinks And All for the whole story
In several previous articles we’ve covered: Domain Auditing, Page Speed And SEO, Backlinks and even some less than white hat techniques such as Private Blog Networks, Guest Posts and more.  All of these are cogs in the greater overall machine which is Search Engine Optimization or SEO.  To you and any other website owner it is Search Engine Position Ranking.    In this article we’re going to look more holistically at the sum of the parts and how it fits together. Search Engine Marketing Vs Search Engine Optimization SEO is not Search Engine Marketing, or SEM. It is closely related but very different.  In the end both mean to drive relevant traffic to a site but in different, often at odds means.  SEM includes Pay Per Click or PPC traffic, but can also include more paid traffic channels. I’d argue that a good SEM landing page is an awful SEO landing[Find Out More]
The post Search Engine Ranking: Website Ranking Keywords Backlinks And All appeared first on Make An Impact | Ultimate SEO. …
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AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud Computing | Clear Winner Web Host, Design, Data and SEO Services

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Creating A PBN Network Part 4: The Site Needs A Story Web Host, Design, Data and SEO Services

Visit On Page SEO Just Doesn’t Rank Keywords like Backlinks for the whole story I wanna share a graphic I ran across online with you today. According to this one if you want to impact your SEO standing all of the On Page Factors combined don’t reach even half the power of the Domains Backlinks and the Page’s Backlinks. I often have clients who comb over their sites day after day tweaking the words on the page with bold or moving them to a header and if they spent 1/4 of that time trying to attract other sites to link to them they’d get 5 times the result. Its one thing to say your the best, its a totally different thing if someone else says your the best. Or if someone says you’re the worst it really doesn’t matter how many times or ways you say you’re the best. It’s logical too…if you meet a person for the first time and they boldly proclaim[Find Out More] The post On Page SEO Just Doesn’t Rank Keywords like Backlinks appeared first on Make An Impact | Ultimate SEO. …

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Kentucky Senate Race 2020

Jimmy Ausbrooks of Kentucky has already announced his intent to challenge Mitch McConnell the state’s incumbent US Senator. The election follows the 2019 Governors race in the commonwealth but even a year away 2020 is heating up.
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Jimmy Ausbrooks of Kentucky has already announced his intent to challenge Mitch McConnell the state’s incumbent US Senator.

The election follows the 2019 Governors race in the commonwealth but even a year away 2020 is heating up.

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What A CDN Can Mean For Your SEO

Visit What A CDN Can Mean For Your SEO for the whole story
Almost everyone has heard of the importance of site speed, even the average blogger with lackluster technical skills. In a previous article we did a comparison between two domains and found speed was the likely signal pushing one site above another in mobile searches. Google wants to provide sites that users will actually use. You may have the absolute best content but if it takes over 3 seconds to load your page its a big problem for ranking. Each 1 second delay reduces page views by 11% Each 1 second delay decreases customer satisfaction by 16% Each 1 second delay decreases 7% of conversion rate For a store doing $100,000 a day a 1 second delay means $2.5 million in lost sales. Google uses page load speed to help determine your sites rank. CDNs are great resources to speed up your page speed load times. Think of it like this[Find Out More]
The post What A CDN Can Mean For Your SEO appeared first on Make An Impact | Ultimate SEO. …
What A CDN Can Mean For Your SEO Web Host, Design, Data and SEO Services Source…

Almost everyone has heard of the importance of site speed, even the average blogger with lackluster technical skills. In a previous article we did a comparison between two domains and found speed was the likely signal pushing one site above another in mobile searches.

Google wants to provide sites that users will actually use. You may have the absolute best content but if it takes over 3 seconds to load your page its a big problem for ranking.

  • Each 1 second delay reduces page views by 11%
  • Each 1 second delay decreases customer satisfaction by 16%
  • Each 1 second delay decreases 7% of conversion rate
  • For a store doing $100,000 a day a 1 second delay means $2.5 million in lost sales.
  • Google uses page load speed to help determine your sites rank.

CDNs are great resources to speed up your page speed load times. Think of it like this … if you’re a pharmacy and you have one location for the whole world people are going to have to travel great distances for your products. But if you open a pharmacy in every state people can just go to the nearest location to get all of your webpages and no one has to travel that far. This is a CDN a Content Delivery Network.

The expense of having 50 servers in 50 states is likely too much for most websites. A CDN steps in and provides the infrastructure for us to share with others.

Here are a few common questions site owners ask in regard to CDNs:

  • “What is a CDN?”
  • “What are the benefits of a CDN?”
  • “Do I still need to purchase hosting if I have a CDN?”
  • “Does my site need a CDN?”

We’re going to go over what a CDN is and thoroughly explain the important role this technology plays in the modern web.

We’ll also briefly touch base on the differences between your web server and a CDN before placing our focus on who does and does not need this technology implemented on their website.

What is a CDN?

Here’s the technical definition of a CDN, or at least a paraphrased version of it. A CDN, which stands for Content Delivery Network, is a global network of servers that deliver content to visitors of a website based on where that visitor is located.

You need to understand how regular web hosting works in order to understand this definition as well as the importance of it. In a typical web hosting environment, all of the traffic running to your website gets sent to your host’s web server, the one you installed your site on and the one that holds its data.

This often results in a slower website for all visitors as that single server struggles to stay afloat among the surge of traffic it receives on a regular basis. It can even leave your site vulnerable to DDoS attacks. Why is this bad? Here are a few quick facts to help you understand the importance of having your site run as quickly and reliably as possible:

  • Google made site speed a ranking factor in as early as 2010. [Source: Search Engine Land]
  • 47% of consumers expect a web page to load in 2 seconds or less. [Source: Kissmetrics via Akamai and Gomez.com]
  • 40% of consumers abandon a website that takes more than 3 seconds to load. [Source: Kissmetrics via Akamai and Gomez.com]
  • 79% of shoppers who are dissatisfied with website performance are less likely to buy from the same site again. [Source: Kissmetrics via Akamai and Gomez.com]
  • 52% of online shoppers state quick page loading is important to their site loyalty. [Source: Kissmetrics via Akamai and Gomez.com]
  • A 1-second delay in page response can result in a 7% reduction in conversions. [Source: Kissmetrics via Akamai and Gomez.com]

This, obviously, leads us to our next question.

What are the benefits of a CDN?

The most obvious and most important benefit of a CDN is an increase in site speed for all users of your website no matter where they’re located in the world. When you implement a CDN on your website, you’re distributing access to it to what are known as “proxy servers” located all around the world.

Let’s say the web server you purchased from your host is located in New York and you do notuse a CDN. In this environment, a visitor from Australia would need to load all of the static content on your website, which are your images, CSS stylesheets, and JavaScript files, from New York, which can take quite a bit of time.

If you use a CDN, your Australian user would be able to load that static content from a server that’s closest to them, maybe even in the same country depending on the CDN service you decide to go with. This will allow them to load the page in a much quicker manner.

Your server is orange and other servers keep copies of your site so they are closer to users.

You can see how this works in the illustration above. You still have your “origin server,” which is storing your WordPress installation and database, but you also have your “replicated web-server clusters,” which store your site’s static content. Again, static content are images, videos, CSS stylesheets, and JavaScript files.

The origin server is located toward the south of North America in the illustration above while the replicated web-server clusters are located in six continents around the world. You can see how the “user” icons demonstrate how users are served static content from the replicated web servers closest to them instead.

The impact? Some sites report seeing a decrease of more than 50% in the amount of time it takes for their site to load after implementing a CDN. [Source: KeyCDN]

If you’re still having a tough time figuring out how this technology makes your website faster, think of it like a highway:

  • The main lane is your origin server.
  • The additional lanes are your replicated web servers.
  • The cars are the users visiting your website.

Without those additional lanes, all of the cars on the road need to use the main lane. This will eventually result in a traffic jam as more and more cars fill the lane. Traffic will start to slow before the flow stops altogether after the lane becomes too congested.

If you open those additional lanes, cars will be able to distribute themselves among them rather than relying on a single lane. This will allow them to move at a much quicker pace, and they’ll get to their destination a lot faster than they would have if they were all using the same lane.

CDN Speeding Up

In other words, having your users load static content from a server that’s closest to where they’re located will allow each and every one of them to load your website much quicker than they’d be able to if they were all loading that content from the same server.

I’ve seen this site swing 20 to 30 places in it rankings…and you can over take better content with a faster site if the other site is slow.

Check out some CDNs for your site…

  • Maxcdn
  • Sucuri
  • Swarmify
  • Jetpack – Not recommended
  • Cloudflare – not exactly a CDN but similar
  • keycdn.com
  • rackspace
  • AWS Cloudfront
  • CDN Enabler
  • Cloudinary

We can review some of these in another post soon.

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WordPress site modifications and On Page SEO – Upwork

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I am looking for a contractor to improve some basic function (fix broken links, etc), improve aesthetic design, and perform on page seo work to improve search ranking for some specific local keywords.Posted On: June 11, 2019 14:45 UTCCategory: Sales & Marketing > SEO – Search Engine Optimization
Skills: Organic Traffic Growth, SEO Audit Report, SEO Report, Wordpress Website Location Requirement: Only freelancers located in the United States may apply.
Country: United States
click to apply
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WordPress site modifications and On Page SEO – Upwork Web Host, Design, Data and SEO Services Source…

I am looking for a contractor to improve some basic function (fix broken links, etc), improve aesthetic design, and perform on page seo work to improve search ranking for some specific local keywords.

Posted On: June 11, 2019 14:45 UTC
Category: Sales & Marketing > SEO – Search Engine Optimization

Skills: Organic Traffic Growth, SEO Audit Report, SEO Report, WordPress Website
Location Requirement: Only freelancers located in the United States may apply.

Country: United States

click to apply
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Technical SEO Expert for Top Level Domain Name Change – Upwork

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We’re a small/medium sized ecommerce retailer undergoing a major rebranding project including a change of our name and the top level domain of our site’s URL.  In support of this rebranding, we’re seeking a talented and experienced technical SEO expert to help us ensure our domain name change has as little impact as possible on our organic search performance.
We are not replatforming the ecommerce site or changing servers, so a URL from our old domain will map directly to the same URL on our new domain.  We also have a Wordpress blog site on a subdomain that will transition at or near the same time.
The scope of services we’re seeking include:
• Validate our redirect strategy
• Recommend and execute the steps to correctly perform a domain name change in Google Search Console and Bing Webmaster tools
• Consult and provide expertise on other actions to ensure a smooth transition
• Perform monitoring to proactively detect post-cutover issues
• Establish pre- and post-cutover KPI’s to measure the impact on organic search performance and provide summary reports to our project team
We’d like to hear about your experience with domain name changes, and we’d like to hear about the size…
Technical…

We’re a small/medium sized ecommerce retailer undergoing a major rebranding project including a change of our name and the top level domain of our site’s URL.  In support of this rebranding, we’re seeking a talented and experienced technical SEO expert to help us ensure our domain name change has as little impact as possible on our organic search performance.

We are not replatforming the ecommerce site or changing servers, so a URL from our old domain will map directly to the same URL on our new domain.  We also have a WordPress blog site on a subdomain that will transition at or near the same time.

The scope of services we’re seeking include:
• Validate our redirect strategy
• Recommend and execute the steps to correctly perform a domain name change in Google Search Console and Bing Webmaster tools
• Consult and provide expertise on other actions to ensure a smooth transition
• Perform monitoring to proactively detect post-cutover issues
• Establish pre- and post-cutover KPI’s to measure the impact on organic search performance and provide summary reports to our project team

We’d like to hear about your experience with domain name changes, and we’d like to hear about the size and scope of successful SEO efforts you’ve lead.

To be successful in this project you need:
• Ability to collaborate effectively with our team
• Dedication to meet project deadlines
• Willingness to sign an NDA

Posted On: June 11, 2019 14:45 UTC
Category: Sales & Marketing > SEO – Search Engine Optimization

Location Requirement: Only freelancers located in the United States may apply.

Country: United States

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On Page SEO Just Doesn’t Rank Keywords like Backlinks

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I wanna share a graphic I ran across online with you today. According to this one if you want to impact your SEO standing all of the On Page Factors combined don’t reach even half the power of the Domains Backlinks and the Page’s Backlinks. I often have clients who comb over their sites day after day tweaking the words on the page with bold or moving them to a header and if they spent 1/4 of that time trying to attract other sites to link to them they’d get 5 times the result. Its one thing to say your the best, its a totally different thing if someone else says your the best. Or if someone says you’re the worst it really doesn’t matter how many times or ways you say you’re the best. It’s logical too…if you meet a person for the first time and they boldly proclaim[Find Out More]
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On Page SEO Just Doesn’t Rank Keywords like Backlinks Web Host, Design, Data and SEO Services Source…

I wanna share a graphic I ran across online with you today.

According to this one if you want to impact your SEO standing all of the On Page Factors combined don’t reach even half the power of the Domains Backlinks and the Page’s Backlinks.

I often have clients who comb over their sites day after day tweaking the words on the page with bold or moving them to a header and if they spent 1/4 of that time trying to attract other sites to link to them they’d get 5 times the result.

Its one thing to say your the best, its a totally different thing if someone else says your the best. Or if someone says you’re the worst it really doesn’t matter how many times or ways you say you’re the best. It’s logical too…if you meet a person for the first time and they boldly proclaim how great they are to you, but someone else warns you that they’re full of it … what are you going to think?

We’ve discussed this a few times in other articles but when looking over the Upwork SEO projects its evident that few people understand this concept. Your page is defined by the link that lead Google to you. Sure working on the headers and img alt tags are useful, but only to support what your backlinks are saying.

Anchor text is the real keyword of search engines. This link to the best upwork SEO profile is more important than anything I put on that page.

Ultimate SEO

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Creating A PBN Network Part 4: The Site Needs A Story

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Creating a PBN or Private Blog Network is likely more difficult that just focusing on your content and the value it offers visitors. In this post we’ll examine what you need to have on the site and how it should be structured. In previous posts we’ve discussed: Creating A Private Blog Network: PBNs In 2019 For SEO PBNs 2019 – Domain Detailing – Picking Expired Domains And 301 Redirects Auto Posting Across Social Media Platforms – IFTTT – Buffer.com Domain Name Register – PBNs In Mind – Namesilo.com Every Site Needs A Backstory Because every organic real site has one. If you decide before you create the site what it is and who made it then you’ll be able to create a site that will serve your PBN well. I’ve made site’s as if it were a school assignment in music and communication, or I’ve built a medical conference site[Find Out More]
The post Creating A PBN Network Part 4: The Site Needs A Story appeared first on Make An Impact | Ultimate SEO. …
Creating A PBN Network Part 4: The Site Needs A Story Web Host,…

Creating a PBN or Private Blog Network is likely more difficult that just focusing on your content and the value it offers visitors. In this post we’ll examine what you need to have on the site and how it should be structured.

In previous posts we’ve discussed:

Creating A Private Blog Network: PBNs In 2019 For SEO

PBNs 2019 – Domain Detailing – Picking Expired Domains And 301 Redirects

Auto Posting Across Social Media Platforms – IFTTT – Buffer.com

Domain Name Register – PBNs In Mind – Namesilo.com

Every Site Needs A Backstory

Because every organic real site has one. If you decide before you create the site what it is and who made it then you’ll be able to create a site that will serve your PBN well. I’ve made site’s as if it were a school assignment in music and communication, or I’ve built a medical conference site that happened years ago but continues to update it’s site with follow up articles. I’ve built news magazine sites that promise to focus on local news that matters. Each site has an intended audience and justifies its existence.

Be creative and shake up the site’s purpose, play with the name. One site I had was aidusa.website I built a site seeking international aid for the USA because of the state of politics and our national debt. I noted our poverty levels, healthcare challenges and violence on the streets. It kinda made some sense after you look at it. That site could easily then harbor a backlink for a charity, healthcare site, legal site or a news site.

Regularly Updates

If you own one site and its this site your building you’re going to update it at least every month right? Its something you’re passionate about and you’ll find the regular updates will attract regular visits from search engines. This doesn’t scale well when we think about 10 sites or 100 sites … 1000 sites. You’ll need to read up on our Auto Blogging ideas in another article that we posted a while back.

Link Placement

Avoid … just don’t … place a link in the header or the footer or the sidebar of the site to another site. Your main “real” site doesn’t do that I bet. Why would this site? Keep money links to your target site in content. Define your site with anchor text that is relevant to the keywords you are pursuing.

Who’s Behind The Site And The Ability To Contact Them

I know what your favorite word is … or at least statistically speaking I do. It is your name. Humans love to talk about themselves and they like to take credit for something they’ve done. Websites aren’t much different.

So it looks odd when a site gives no information about the person or group behind it. The About Us section is important and just like on your money site or the important site … you need a means to contact the owner. A simple contact form or link to a twitter account is needed here. You don’t have to create email accounts on all the sites but you would be smart to create an email forwarder for the domain to one central account.

Social Media Presence

Your money site has the ability for people to share content on social media. It likely has 5, 6 maybe more social media accounts tied to it. Your PBN site likely should have something too. Use IFTTT or Buffer.com to automate the social media presence but make sure there is one.

Make a customized logo for each site.

Technical PBN Stuff Here

Dont setup a Google Analytics or Search Engine property on the same account that you use for your main account.

Have a seperate IP address or use a different host company for your various sites. Register your domain names on several registrar sites and use their nameservers or Cloudflare. It’s fine to build a template site with plugins and pages ready to be migrated onto a new domain and setup but make sure you vary them. Different themes, plugins, structure … experiment here and there, don’t install Yoast on everyone, use something different.

In the end patterns are what break us, or forgetting what we’d do if this was our only site. Be organic….and have a backstory.

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AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud Computing | Clear Winner

Visit AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud Computing | Clear Winner for the whole story
Why I Made The Switch To Digital Ocean And You Should Too After a year of ballooning costs I stumbled across Digital Ocean an figured I’d try their $5 VPS server and compare it to my Amazon Web Services experience. Astonishing… Digital Ocean quickly grabbed my attention with the straight forward ease of use. I had a working cPanel server in less than 20 minutes. They make the entry into Cloud Computing easy with a 1 CPU 1 GB Ram server that has 25GB SSD and 1000GB Transfer …. also included was 2 external IP Addresses and the Ability to create a firewall protecting my servers. That cost $5 a month. Jaw dropping I exclaim the AWS price is $5 just for the two IP addresses! I should have made an apples to apples comparison but at that moment I was off. My AWS Configuration And Cost: 2 t2.medium 2[Find Out More]
The post AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud Computing | Clear Winner appeared first on Make An Impact | Ultimate SEO. …
AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud…

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