SEO Vs PPC: Backlink Project Increases Traffic 1200%

Visit SEO Vs PPC: Backlink Project Increases Traffic 1200% for the whole story
After placing backlinks 15/15 new domains I had linked to the site we’re registered and added to the site’s formula. Traffic responded better than I expected… Increasing Organic SEO Traffic The site’s organic traffic had been previously in the single digits, now at 1,600 a month later I could claim a 1235% increase in organic traffic. The site had never received this much organic traffic. It had been largely fueled by an increase in keywords of over 600%. This is an example of how a domain’s authority and trust can be raised through backlinks to improve keyword adoption across the domain. SEO Vs. PPC Traffic The client had other similar site’s that I hadn’t focused on that saw updates to the onpage tags and discussion on the technical SEO challenges. These sites saw no real change in organic traffic during the same period. The client had used PPC campaigns to[Find Out More]
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This is the power of backlinks at their best. A recent client complained that they have never ranked on page one of Google for their brand name product. After a thorough review of the site and it’s off page factors I listed out the issues the site faced and what would correct the site’s performance.

Diagnosing SEO Problem

Its important to perform an SEO Audit of a site to determine what needs to change.

  1. Backlinks: Hardly any domains linked to the site using the brand name as the anchor text. This was the greatest issue the site faced in ranking.
  2. On-Page SEO: Rather than using <h1><h2> header tags the site utilized CSS styled <div> tags. These visually looked the same to a visitor but that failed to provide the direction that the header tags would to a search engine bot.
  3. Technical SEO: The site load time was 20 seconds. A single auto starting video on the homepage accounted for 18.5 seconds of this load time. After removing it in a test page the site loaded in 1.5 seconds.  A site needs to load in a 3 second load time, 5 seconds is acceptable but also the limit.
  4. PPC Vs. SEO Landing Page: The site was laid out as a single page web site with nearly 10,000 words…all possible related content was on the single landing page which was likely well suited for PPC but not SEO. Google couldn’t easily return a specific page that had a lot of content on a specific keyword.

Ultimate SEO made suggestions that were ignored largely on the second, third and fourth points, often people stay fixed to their status quo. Ultimate SEO had control over the most important SEO factor which was the site’s backlinks at least and I went to work.

Backlinks And Referring Domains

increasing backlinks

After placing backlinks 15/15 new domains I had linked to the site we’re registered and added to the site’s formula. Traffic responded better than I expected…

organic seo traffic

Increasing Organic SEO Traffic

The site’s organic traffic had been previously in the single digits, now at 1,600 a month later I could claim a 1235% increase in organic traffic. The site had never received this much organic traffic. It had been largely fueled by an increase in keywords of over 600%. This is an example of how a domain’s authority and trust can be raised through backlinks to improve keyword adoption across the domain.

SEO Vs. PPC Traffic

The client had other similar site’s that I hadn’t focused on that saw updates to the onpage tags and discussion on the technical SEO challenges. These sites saw no real change in organic traffic during the same period.

The client had used PPC campaigns to promote the sites with their desired keywords and the costs associated with this neared a hundred thousand a month. The new organic SEO traffic is valued by SEMrush.com at nearly $7,000 a month. The beauty of this SEO position swing is that it’s going to be there for months to come under the right care and conditions. Where PPC is a one time boom to traffic.

User behavior is also generally more forgiving than paid traffic. Those who find your site via searching generally provide lower bounce percentages which in turn further improve your search position. So believe me when I say, backlinks make or break your ability to rank any content.  PPC is a great solution for short term needs and gains but the ROI is with SEO.

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Search Engine Ranking: Website Ranking Keywords Backlinks And All

Visit Search Engine Ranking: Website Ranking Keywords Backlinks And All for the whole story
In several previous articles we’ve covered: Domain Auditing, Page Speed And SEO, Backlinks and even some less than white hat techniques such as Private Blog Networks, Guest Posts and more.  All of these are cogs in the greater overall machine which is Search Engine Optimization or SEO.  To you and any other website owner it is Search Engine Position Ranking.    In this article we’re going to look more holistically at the sum of the parts and how it fits together. Search Engine Marketing Vs Search Engine Optimization SEO is not Search Engine Marketing, or SEM. It is closely related but very different.  In the end both mean to drive relevant traffic to a site but in different, often at odds means.  SEM includes Pay Per Click or PPC traffic, but can also include more paid traffic channels. I’d argue that a good SEM landing page is an awful SEO landing[Find Out More]
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Visit Search Engine Ranking: Website Ranking Keywords Backlinks And All for the whole story In several previous articles we’ve covered: Domain Auditing, Page Speed And SEO, Backlinks and even some less than white hat techniques such as Private Blog Networks, Guest Posts and more.  All of these are cogs in the greater overall machine which is Search Engine Optimization or SEO.  To you and any other website owner it is Search Engine Position Ranking.    In this article we’re going to look more holistically at the sum of the parts and how it fits together. Search Engine Marketing Vs Search Engine Optimization SEO is not Search Engine Marketing, or SEM. It is closely related but very different.  In the end both mean to drive relevant traffic to a site but in different, often at odds means.  SEM includes Pay Per Click or PPC traffic, but can also include more paid traffic channels. I’d argue that a good SEM landing page is an awful SEO landing[Find Out More] The post Search Engine Ranking: Website Ranking Keywords Backlinks And All appeared first on Make An Impact | Ultimate SEO. …

Search Engine Ranking: Website Ranking Keywords Backlinks And All Web Host, Design, Data and SEO Services

Auto Blogging Creating A Private Blog Network AWS Vs Google Cloud Vs Digital Ocean: Cloud SEO On Page Vs Off Page SEO Speed: Page Load – Technical SEO Check out these important topics of SEO from Ultimate SEO https://ultimateseo.org/find-post/

SEO Articles For DIYers Web Host, Design, Data and SEO Services

Visit SEO Vs PPC: Backlink Project Increases Traffic 1200% for the whole story After placing backlinks 15/15 new domains I had linked to the site we’re registered and added to the site’s formula. Traffic responded better than I expected… Increasing Organic SEO Traffic The site’s organic traffic had been previously in the single digits, now at 1,600 a month later I could claim a 1235% increase in organic traffic. The site had never received this much organic traffic. It had been largely fueled by an increase in keywords of over 600%. This is an example of how a domain’s authority and trust can be raised through backlinks to improve keyword adoption across the domain. SEO Vs. PPC Traffic The client had other similar site’s that I hadn’t focused on that saw updates to the onpage tags and discussion on the technical SEO challenges. These sites saw no real change in organic traffic during the same period. The client had used PPC campaigns to[Find Out More] The post SEO Vs PPC: Backlink Project Increases Traffic 1200% appeared first on Make An Impact | Ultimate SEO. …

SEO Vs PPC: Backlink Project Increases Traffic 1200% Web Host, Design, Data and SEO Services

Visit What A CDN Can Mean For Your SEO for the whole story Almost everyone has heard of the importance of site speed, even the average blogger with lackluster technical skills. In a previous article we did a comparison between two domains and found speed was the likely signal pushing one site above another in mobile searches. Google wants to provide sites that users will actually use. You may have the absolute best content but if it takes over 3 seconds to load your page its a big problem for ranking. Each 1 second delay reduces page views by 11% Each 1 second delay decreases customer satisfaction by 16% Each 1 second delay decreases 7% of conversion rate For a store doing $100,000 a day a 1 second delay means $2.5 million in lost sales. Google uses page load speed to help determine your sites rank. CDNs are great resources to speed up your page speed load times. Think of it like this[Find Out More] The post What A CDN Can Mean For Your SEO appeared first on Make An Impact | Ultimate SEO. …

What A CDN Can Mean For Your SEO Web Host, Design, Data and SEO Services

Visit Ultimate SEO And Cloudflare Partners for the whole story Ultimate SEO is proud to announce our partnership program with Cloudflare. As a defacto web host serving hundreds of sites this strategic alliance brings the best hosting security solutions together and integrates one of the most popular internet companies with our hosting solutions. In the coming days we’ll be relaunching UltimateSEO.net as our hosting and network site. Below we’ve included some notes from Cloudflare as well as a video. Us in 90 Seconds from Cloudflare on Vimeo. How CloudFlare increases speed and security of your site This is a guest post written and contributed by CloudFlare.  CloudFlare makes it easy for any site to be as fast and secure as the Internet giants. CloudFlare, a web performance and security company, is excited to announce our partnership with Ultimate SEO! If you haven’t heard about CloudFlare before, our value proposition is simple: we’ll make any website twice as fast and protect it[Find Out More] The post Ultimate SEO And Cloudflare Partners appeared first on Make An Impact | Ultimate SEO. …

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Visit AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud Computing | Clear Winner for the whole story Why I Made The Switch To Digital Ocean And You Should Too After a year of ballooning costs I stumbled across Digital Ocean an figured I’d try their $5 VPS server and compare it to my Amazon Web Services experience. Astonishing… Digital Ocean quickly grabbed my attention with the straight forward ease of use. I had a working cPanel server in less than 20 minutes. They make the entry into Cloud Computing easy with a 1 CPU 1 GB Ram server that has 25GB SSD and 1000GB Transfer …. also included was 2 external IP Addresses and the Ability to create a firewall protecting my servers. That cost $5 a month. Jaw dropping I exclaim the AWS price is $5 just for the two IP addresses! I should have made an apples to apples comparison but at that moment I was off. My AWS Configuration And Cost: 2 t2.medium 2[Find Out More] The post AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud Computing | Clear Winner appeared first on Make An Impact | Ultimate SEO. …

AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud Computing | Clear Winner Web Host, Design, Data and SEO Services

Visit Creating A PBN Network Part 4: The Site Needs A Story for the whole story Creating a PBN or Private Blog Network is likely more difficult that just focusing on your content and the value it offers visitors. In this post we’ll examine what you need to have on the site and how it should be structured. In previous posts we’ve discussed: Creating A Private Blog Network: PBNs In 2019 For SEO PBNs 2019 – Domain Detailing – Picking Expired Domains And 301 Redirects Auto Posting Across Social Media Platforms – IFTTT – Buffer.com Domain Name Register – PBNs In Mind – Namesilo.com Every Site Needs A Backstory Because every organic real site has one. If you decide before you create the site what it is and who made it then you’ll be able to create a site that will serve your PBN well. I’ve made site’s as if it were a school assignment in music and communication, or I’ve built a medical conference site[Find Out More] The post Creating A PBN Network Part 4: The Site Needs A Story appeared first on Make An Impact | Ultimate SEO. …

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Visit On Page SEO Just Doesn’t Rank Keywords like Backlinks for the whole story I wanna share a graphic I ran across online with you today. According to this one if you want to impact your SEO standing all of the On Page Factors combined don’t reach even half the power of the Domains Backlinks and the Page’s Backlinks. I often have clients who comb over their sites day after day tweaking the words on the page with bold or moving them to a header and if they spent 1/4 of that time trying to attract other sites to link to them they’d get 5 times the result. Its one thing to say your the best, its a totally different thing if someone else says your the best. Or if someone says you’re the worst it really doesn’t matter how many times or ways you say you’re the best. It’s logical too…if you meet a person for the first time and they boldly proclaim[Find Out More] The post On Page SEO Just Doesn’t Rank Keywords like Backlinks appeared first on Make An Impact | Ultimate SEO. …

On Page SEO Just Doesn’t Rank Keywords like Backlinks Web Host, Design, Data and SEO Services

Visit Technical SEO Expert for Top Level Domain Name Change – Upwork for the whole story We’re a small/medium sized ecommerce retailer undergoing a major rebranding project including a change of our name and the top level domain of our site’s URL.  In support of this rebranding, we’re seeking a talented and experienced technical SEO expert to help us ensure our domain name change has as little impact as possible on our organic search performance. We are not replatforming the ecommerce site or changing servers, so a URL from our old domain will map directly to the same URL on our new domain.  We also have a WordPress blog site on a subdomain that will transition at or near the same time. The scope of services we’re seeking include: • Validate our redirect strategy • Recommend and execute the steps to correctly perform a domain name change in Google Search Console and Bing Webmaster tools • Consult and provide expertise on other actions to ensure a smooth transition • Perform monitoring to proactively detect post-cutover issues • Establish pre- and post-cutover KPI’s to measure the impact on organic search performance and provide summary reports to our project team We’d like to hear about your experience with domain name changes, and we’d like to hear about the size…

Technical SEO Expert for Top Level Domain Name Change – Upwork Web Host, Design, Data and SEO Services

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On Page SEO Just Doesn’t Rank Keywords like Backlinks

Visit On Page SEO Just Doesn’t Rank Keywords like Backlinks for the whole story
I wanna share a graphic I ran across online with you today. According to this one if you want to impact your SEO standing all of the On Page Factors combined don’t reach even half the power of the Domains Backlinks and the Page’s Backlinks. I often have clients who comb over their sites day after day tweaking the words on the page with bold or moving them to a header and if they spent 1/4 of that time trying to attract other sites to link to them they’d get 5 times the result. Its one thing to say your the best, its a totally different thing if someone else says your the best. Or if someone says you’re the worst it really doesn’t matter how many times or ways you say you’re the best. It’s logical too…if you meet a person for the first time and they boldly proclaim[Find Out More]
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I wanna share a graphic I ran across online with you today.

According to this one if you want to impact your SEO standing all of the On Page Factors combined don’t reach even half the power of the Domains Backlinks and the Page’s Backlinks.

I often have clients who comb over their sites day after day tweaking the words on the page with bold or moving them to a header and if they spent 1/4 of that time trying to attract other sites to link to them they’d get 5 times the result.

Its one thing to say your the best, its a totally different thing if someone else says your the best. Or if someone says you’re the worst it really doesn’t matter how many times or ways you say you’re the best. It’s logical too…if you meet a person for the first time and they boldly proclaim how great they are to you, but someone else warns you that they’re full of it … what are you going to think?

We’ve discussed this a few times in other articles but when looking over the Upwork SEO projects its evident that few people understand this concept. Your page is defined by the link that lead Google to you. Sure working on the headers and img alt tags are useful, but only to support what your backlinks are saying.

Anchor text is the real keyword of search engines. This link to the best upwork SEO profile is more important than anything I put on that page.

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Is A Site Low Level? DA vs CF vs TF … DR, DS, AS, TS and more!

What to do with a low ranking site?
I was asked a seemingly simple question by a client today. Should low level sites he owns be scrapped and used for their backlinks by 301 redirecting the sites.
Simplest Answer: I think it’s hard to quantify if a site is low level.
Ultimateseo.org has a DA 19, that seems pretty low. But keep in mind it used to be a DA 40 before Moz changed it’s scoring. Keep also in mind that change in scoring showed no reflection in the site’s ranking. I recommend 301 redirecting based on anchor text
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Is A Site Low Level? DA vs CF vs TF … DR, DS, AS, TS and more! Web Host, Design, Data and SEO Services Source…

What to do with a low ranking site?

I was asked a seemingly simple question by a client today. Should low level sites he owns be scrapped and used for their backlinks by 301 redirecting the sites.

Simplest Answer: I think it’s hard to quantify if a site is low level.

Ultimateseo.org has a DA 19, that seems pretty low. But keep in mind it used to be a DA 40 before Moz changed it’s scoring. Keep also in mind that change in scoring showed no reflection in the site’s ranking. I recommend 301 redirecting based on anchor text not necessarily on the score a site earns.

Longer Answer: What backlinks should be 301 redirected from another domain?

While it is a Domain Authority 19 now it is a CF 34, and a TF 14. It has a DR 45, and a DS 24, TS 22, AS 36 ….. head spinning yet? As a reminder here are what those abbreviations mean … and to whom.

SEO Metrics

  • DA is Domain Authority created by Moz
  • CF is Citation Flow created by Majestic
  • TF is Trust Flow created by Majestic
  • DR is Domain Rank created by AHREFS
  • DS is Domain Score created by SEMRush
  • TS is Trust Score by SEMRush
  • AS is Authority Score by SEMRush

DA is Unreliable To Me

The DA metric lost a lot of credence in my mind when they redid their formula, it made it more obvious that it’s just a number in a vacuum. What we saw after Moz released DA2.0 was as a DA40 became a DA19 it wasn’t reflective by what Google saw.

The day before this site ranked as it did the day after DA2.0. Google doesn’t use DA and what we care about is what does Google think about a site.

So Id say if we want to redirect 301 links we can …. and I do. But I do it because the anchor text is what I want, not because a site’s DA is low.

Assessing A Site’s SEO Value

When we assess if a site is high or low we have to consider all of the SEO metrics we have available and use these numbers together. Keep in mind they are not intended to be apples to apples. For instance Citation Flow is how influential a site appears where Trust Flow and Trust Score are meant to tell us how trustworthy a site is considered. AS is Authority Score which I lump in with CF. I think of DA, DR and DS as comparable metrics.

So assessing if this site is low or high I’d say we have the following metrics:

Overall scores: DA: 19 DR: 45 DS: 24

Trustworthiness: TF: 14 TS: 22

Authority: AS: 36 CF: 34

It’s also important to look at some of the raw indicators to understand the values we are seeing above. I use Majestic, SEMRush And Moz to answer these questions, and I always expect Majestic to have higher numbers because it crawls more of the web than Moz.

Moz likely would say they crawl more of the relevant web … but who are they to decide whats relevant and I dont care what they think is relevant … just what Google crawls.

Backlinks: So how many links to my site are there?

Backlinks . Moz: 18445 Majestic: 139903 SEMRush 1000000*

Backlinks are fine and dandy but keep in mind a million from one website vs a hundred from a hundred sites says something. So what is the “Domain Pop” … how many domains link to our site?

Domain Pop: MAJ 1302 SEMRush: 4,000

Domains can be owned and operated easily from the same cheap shared host. So how many seperate IP Addresses link to our site?

IP Pop: SEMRush 885 Majestic 905

These numbers above 885 and 905 seem a lot more comparable to each other than some of the other numbers.

Now consider a site that may have a DA: 50 vs Ultimate SEO’s DA: 19. I’m willing to bet 9 times out of 10 Ultimate SEO will out rank the other site as long as the other site has 500 or less domains on different IP addresses.

Better Backlinks and Best Backlinks

Trustworthy

Now to be fair this explanation above is overly simplifying the answer. You may wonder how that could be … it seems rather complicated. Well ask yourself which site would you rank higher … a site that has a link to it from 20 research universities or a site that has 200 links to it from random weirdly named domains? Obviously the 20 research universities suggests a more authoritative and trustworthy site.

Authority On The Topic

But getting more complicated what if the page we are considering for ranking is about 2000 dance mixes. The 20 research universities are all medical schools and the anchor text reads “open heart surgery mortality rates” … do we think that the site should rank that high now…and how authoritative do we think the site is on dance remixes of 2000?

301 Backlinks Based On Backlinks Not Your Domain

So the best answer I can give for when to 301 redirect a domain or not is to ignore any one metric completely. If multiple numbers lead you to believe a site isn’t going to be good then sure consider each backlink individually. Keeping in mind what earned the site a low metric across the board IS mostly those backlinks.

If you find a .gov or .edu link using the anchor text you are after on another site then yes … thats the time to 301 redirect that backlink to the best content you have that is relevant to that anchor text. That last part is essential.

You can’t expect long term gains by redirecting a backlink to content that isn’t able to hold its own. User behavior is a big factor in Google’s ranking of a site. And it should be, you can’t prevent what you cant predict.

After all is said and done if no one stays on a site for more than 10 seconds or if they always click the result after yours in Google’s search results you must ask yourself why users hate your content.

And I mean it … people hate your content if you have 301 redirected, optimized your on page and studied your backlinks but users still go elsewhere. Google may rank you high for a time but without users liking your content and staying for awhile you will drop in rankings due to user behavior.

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