H1 Tag More Than One On A Page, Order Of Header Tags

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Visit SEO And Migrations: Matt Cutts On Changing Domain Names for the whole story SEO And Migrations: Changing Domain Names With Matt Cutts Migrating your site from one domain name to another can be problematic and the SEO implications can be long lasting.  UltimateSEO.org was not the original domain name for this site. SEOData.cloud was and it seemed great because it used three aspects of what I wanted to […] The post SEO And Migrations: Matt Cutts On Changing Domain Names appeared first on | Backlinks Audits Keywords & Guides. …

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Visit Digital Ocean Credit – Be Your Own Cloud Web Host – AWS Alternative for the whole story AWS Alternative If you use AWS and are annoyed at your rising costs and cant figure out their pricing schemes you arent alone.  Ultimate SEO has moved most of it’s servers to Digital Ocean and they are about 50% of the cost of AWS.  Check them out and see what you can do with a $5 server.  Click the image above and you will receive a $25 credit. Or follow this url https://m.do.co/c/6f93e63b6b43 The post Digital Ocean Credit – Be Your Own Cloud Web Host – AWS Alternative appeared first on Make An Impact | Ultimate SEO. …

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Visit Political SEO: Common Mistakes Campaigns Make On Facebook for the whole story This post is largely a repost from New Media Campaigns.  Its spot on and I couldn’t say it better.  Some additional recommendations I’ve made for political candidates and their campaigns are included in: Political SEO and Articles Politically Tagged the main article I have on this is Political SEO: SEO Tips For Political Campaign Websites William Henry Harrison is the imagery I wanted you to consider when thinking about your social media and mistakes that could be made. As President of the United States he wasted no time in his inaugural address to deliver in detail his long plans for the country.  Speaking uncovered in torrential rains history blame’s his death on the blunder of talking so long in a downpour.  The end of a politician due to his messaging is the image I give you. Top Mistakes Made In Social Media By Candidates 1. Not promoting it The first tip is[Find Out More] The post Political SEO: Common Mistakes Campaigns Make On Facebook appeared first on Make An Impact | Ultimate SEO. …

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Visit Search Engine Ranking: Website Ranking Keywords Backlinks And All for the whole story In several previous articles we’ve covered: Domain Auditing, Page Speed And SEO, Backlinks and even some less than white hat techniques such as Private Blog Networks, Guest Posts and more.  All of these are cogs in the greater overall machine which is Search Engine Optimization or SEO.  To you and any other website owner it is Search Engine Position Ranking.    In this article we’re going to look more holistically at the sum of the parts and how it fits together. Search Engine Marketing Vs Search Engine Optimization SEO is not Search Engine Marketing, or SEM. It is closely related but very different.  In the end both mean to drive relevant traffic to a site but in different, often at odds means.  SEM includes Pay Per Click or PPC traffic, but can also include more paid traffic channels. I’d argue that a good SEM landing page is an awful SEO landing[Find Out More] The post Search Engine Ranking: Website Ranking Keywords Backlinks And All appeared first on Make An Impact | Ultimate SEO. …

Search Engine Ranking: Website Ranking Keywords Backlinks And All Web Host, Design, Data and SEO Services

Auto Blogging Creating A Private Blog Network AWS Vs Google Cloud Vs Digital Ocean: Cloud SEO On Page Vs Off Page SEO Speed: Page Load – Technical SEO Check out these important topics of SEO from Ultimate SEO https://ultimateseo.org/find-post/

SEO Articles For DIYers Web Host, Design, Data and SEO Services

Visit SEO Vs PPC: Backlink Project Increases Traffic 1200% for the whole story After placing backlinks 15/15 new domains I had linked to the site we’re registered and added to the site’s formula. Traffic responded better than I expected… Increasing Organic SEO Traffic The site’s organic traffic had been previously in the single digits, now at 1,600 a month later I could claim a 1235% increase in organic traffic. The site had never received this much organic traffic. It had been largely fueled by an increase in keywords of over 600%. This is an example of how a domain’s authority and trust can be raised through backlinks to improve keyword adoption across the domain. SEO Vs. PPC Traffic The client had other similar site’s that I hadn’t focused on that saw updates to the onpage tags and discussion on the technical SEO challenges. These sites saw no real change in organic traffic during the same period. The client had used PPC campaigns to[Find Out More] The post SEO Vs PPC: Backlink Project Increases Traffic 1200% appeared first on Make An Impact | Ultimate SEO. …

SEO Vs PPC: Backlink Project Increases Traffic 1200% Web Host, Design, Data and SEO Services

Visit What A CDN Can Mean For Your SEO for the whole story Almost everyone has heard of the importance of site speed, even the average blogger with lackluster technical skills. In a previous article we did a comparison between two domains and found speed was the likely signal pushing one site above another in mobile searches. Google wants to provide sites that users will actually use. You may have the absolute best content but if it takes over 3 seconds to load your page its a big problem for ranking. Each 1 second delay reduces page views by 11% Each 1 second delay decreases customer satisfaction by 16% Each 1 second delay decreases 7% of conversion rate For a store doing $100,000 a day a 1 second delay means $2.5 million in lost sales. Google uses page load speed to help determine your sites rank. CDNs are great resources to speed up your page speed load times. Think of it like this[Find Out More] The post What A CDN Can Mean For Your SEO appeared first on Make An Impact | Ultimate SEO. …

What A CDN Can Mean For Your SEO Web Host, Design, Data and SEO Services

Visit Ultimate SEO And Cloudflare Partners for the whole story Ultimate SEO is proud to announce our partnership program with Cloudflare. As a defacto web host serving hundreds of sites this strategic alliance brings the best hosting security solutions together and integrates one of the most popular internet companies with our hosting solutions. In the coming days we’ll be relaunching UltimateSEO.net as our hosting and network site. Below we’ve included some notes from Cloudflare as well as a video. Us in 90 Seconds from Cloudflare on Vimeo. How CloudFlare increases speed and security of your site This is a guest post written and contributed by CloudFlare.  CloudFlare makes it easy for any site to be as fast and secure as the Internet giants. CloudFlare, a web performance and security company, is excited to announce our partnership with Ultimate SEO! If you haven’t heard about CloudFlare before, our value proposition is simple: we’ll make any website twice as fast and protect it[Find Out More] The post Ultimate SEO And Cloudflare Partners appeared first on Make An Impact | Ultimate SEO. …

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SEO Vs PPC: Backlink Project Increases Traffic 1200%

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After placing backlinks 15/15 new domains I had linked to the site we’re registered and added to the site’s formula. Traffic responded better than I expected… Increasing Organic SEO Traffic The site’s organic traffic had been previously in the single digits, now at 1,600 a month later I could claim a 1235% increase in organic traffic. The site had never received this much organic traffic. It had been largely fueled by an increase in keywords of over 600%. This is an example of how a domain’s authority and trust can be raised through backlinks to improve keyword adoption across the domain. SEO Vs. PPC Traffic The client had other similar site’s that I hadn’t focused on that saw updates to the onpage tags and discussion on the technical SEO challenges. These sites saw no real change in organic traffic during the same period. The client had used PPC campaigns to[Find Out More]
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This is the power of backlinks at their best. A recent client complained that they have never ranked on page one of Google for their brand name product. After a thorough review of the site and it’s off page factors I listed out the issues the site faced and what would correct the site’s performance.

Diagnosing SEO Problem

Its important to perform an SEO Audit of a site to determine what needs to change.

  1. Backlinks: Hardly any domains linked to the site using the brand name as the anchor text. This was the greatest issue the site faced in ranking.
  2. On-Page SEO: Rather than using <h1><h2> header tags the site utilized CSS styled <div> tags. These visually looked the same to a visitor but that failed to provide the direction that the header tags would to a search engine bot.
  3. Technical SEO: The site load time was 20 seconds. A single auto starting video on the homepage accounted for 18.5 seconds of this load time. After removing it in a test page the site loaded in 1.5 seconds.  A site needs to load in a 3 second load time, 5 seconds is acceptable but also the limit.
  4. PPC Vs. SEO Landing Page: The site was laid out as a single page web site with nearly 10,000 words…all possible related content was on the single landing page which was likely well suited for PPC but not SEO. Google couldn’t easily return a specific page that had a lot of content on a specific keyword.

Ultimate SEO made suggestions that were ignored largely on the second, third and fourth points, often people stay fixed to their status quo. Ultimate SEO had control over the most important SEO factor which was the site’s backlinks at least and I went to work.

Backlinks And Referring Domains

increasing backlinks

After placing backlinks 15/15 new domains I had linked to the site we’re registered and added to the site’s formula. Traffic responded better than I expected…

organic seo traffic

Increasing Organic SEO Traffic

The site’s organic traffic had been previously in the single digits, now at 1,600 a month later I could claim a 1235% increase in organic traffic. The site had never received this much organic traffic. It had been largely fueled by an increase in keywords of over 600%. This is an example of how a domain’s authority and trust can be raised through backlinks to improve keyword adoption across the domain.

SEO Vs. PPC Traffic

The client had other similar site’s that I hadn’t focused on that saw updates to the onpage tags and discussion on the technical SEO challenges. These sites saw no real change in organic traffic during the same period.

The client had used PPC campaigns to promote the sites with their desired keywords and the costs associated with this neared a hundred thousand a month. The new organic SEO traffic is valued by SEMrush.com at nearly $7,000 a month. The beauty of this SEO position swing is that it’s going to be there for months to come under the right care and conditions. Where PPC is a one time boom to traffic.

User behavior is also generally more forgiving than paid traffic. Those who find your site via searching generally provide lower bounce percentages which in turn further improve your search position. So believe me when I say, backlinks make or break your ability to rank any content.  PPC is a great solution for short term needs and gains but the ROI is with SEO.

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Speed: Page Load – Technical SEO Out Ranks Most In Mobile

A Case Study of SEO Metrics And Rank Here is a recently added FAQ to the Ultimate SEO FAQ section. Let me show you how important it is…. Why is realtor.com not higher than zumper.com in the mobile search on the right?  Consider these metrics Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108 Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830 In every metric realtor.com wins, so why is it below Zumper.com on the mobile search? Site Speed Test on GTMetrix Realtor.com Fails Speed Zumper.com Passes Speed So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed.  And we cant discount this as … well its only important in mobile.  In case you […]
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Speed: Page Load – Technical SEO Out Ranks Most In Mobile Web Host, Design, Data and SEO Services Source…

A Case Study of SEO Metrics And Rank

Here is a recently added FAQ to the Ultimate SEO FAQ section.

Let me show you how important it is….desktop vs mobile search results

desktop vs mobile search results

Why is realtor.com not higher than zumper.com in the mobile search on the right?  Consider these metrics

Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108

Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830

In every metric realtor.com wins, so why is it below Zumper.com on the mobile search?

Site Speed Test on GTMetrix

Realtor.com Fails Speed

site speed

site speed

Zumper.com Passes Speed

page load

page load

So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed.  And we cant discount this as … well its only important in mobile.  In case you missed it…

60% of searches are mobile

60% of searches are mobile

Now when we consider the facts above lets also dispel people’s over fascination for keywords and text optimization and position of frequency of words, the content length …. on-site SEO, the SEO of the 1990s as I call it… both sites present the same content to the desktop and mobile versions they just differ wildly in the speed.  What are some of the reasons?  Realtor.com decided to present 16 rows of 3 images of homes to visitors while Zumper shows 4 rows of 1 image …. and then additional rows load as you scroll down.  Lazy Load and 1 image vs 3.  Thats how they keep their requests to about a third of the realtor.com page.

What Are Requests?

I’d suggest you think of requests as if they are shots from a gun at your head.  You need to avoid them!  Less shots is a lot better…

Requests are literally requests of the server before the page can load.  If I make a page with one image on it that is one request.  Lets say I decide to replace that image with a slider with 5 slides, now I have 5 requests … the same page area but that cool feature increases the trips required of a computer to quadruple!  Lets say now I add social media icons to the page … Facebook, Twitter, Instagram, LinkedIn and an email icon …. small and just up in the right corner.  That social media addition just added 5 more requests.  Think about all the things on your page, they don’t all come together in one big Amazon package with a smile…. they are shipped to the computer individually.  Now I have one page with 1 request and another with 10 and the initial difference isn’t much…that slider only displays one image at a time.

Latency And Requests

Servers don’t respond instantly…they take a little while to think and retrieve the requested resource and then it has to travel the distance from the server to your computer…may be at the speed of light, but light still takes time.  This time is called latency.  50 milliseconds is a good latency.

If both servers in the FAQ had a 50 ms latency.  We can assume that the

Realtor.com server will take 50 ms x 301 requests = 15050 ms or 15 seconds

Zumper.com server will take 50 ms x 134 requests = 6700 ms or 6 seconds  

I hope this explains why you want to limit requests, and prioritize speed as much as you focus on keywords.

Ways To Decrease Requests

Do you need separate images?  On ultimateseo.org I wanted to show my COMPTia certifications.  I have 4 icons … I combined them to make one image.   Thats 1/4 the requests but no change in user experience other than a quicker site.

technical certifications

technical certifications

Lazy Load

Lazy Load also helps speed up the initial page load time.  If “below the fold” you have a lot of images on a page … the page needs those images still to finish the load unless you institute lazy load which essentially tells the computer to load an image only when it is coming into view.  This makes sense likely if you have 300 images on the page and plenty of them are scrolled far down….but all in all I’m on the fence on Lazy Load.  I ran speed tests on the homepage of this site with Lazy Load on …. 3 tests results 2.3 seconds, 1.9 seconds and 1.9 seconds.  I turned off lazy load, and reran the test and got 2.3 seconds, 1.9 seconds and 1.7 seconds.  So technically the site loaded faster with Lazy Load off….keep in mind it take a bit of thinking for the server to implement it. This helps speed up a site drastically if there are a ton of images spread vertically…but not much in a normal page.  What are the full implications on SEO when a site is crawled?

Its suggested by “Ask Yoast” that Lazy Load is fine for SEO and the images are rendered as Google scrolls down the page and indexes the content.

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Hiring An SEO? Hear From Google What SEOs Do

This Google video “How to hire an SEO” isn’t new but it’s to the point and vital to setting expectations.  I encourage both SEOs and clients to watch this video and learn what Google says you should look for in an SEO. How to hire an SEO Transcript hi I’m Maile Ohye and I work with Google search I like to share advice to help you hire a useful SEO and prevent hiring a bad SEO one who you might pay a lot of money without positive results or even worse one who implements shady practices on your website that result in a reduction in search rankings SEO stands for search engine optimization – some SEO seems like black magic having worked with Google search for over a decade what I’ve learned is that first it’s not black magic and second if you want long-term success there aren’t any quick […]
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Hiring An SEO? Hear From Google What SEOs Do Web Host, Design, Data and SEO Services Source…

Transcript hi I’m Maile Ohye and I work with Google search I like to share advice to help you hire a useful SEO and prevent hiring a bad SEO one who you might pay a lot of money without positive results or even worse one who implements shady practices on your website that result in a reduction in search rankings SEO stands for search engine optimization – some SEO seems like black magic having worked with Google search for over a decade what I’ve learned is that first it’s not black magic and second if you want long-term success there aren’t any quick magical tricks that an SEO will provide so that your site ranks number one it’s important to note that an SEO potential is only as high as the quality of your business or website so successful SEO helps your website put your best foot forward so that it ranks appropriately in the spot where an unbiased potential customer would expect your site to be seen a successful SEO also looks to improve the entire searcher experience from search results to clicking on your website and potentially converting a good SEO will recommend best practices for a search friendly site from basic things like descriptive page titles for a blog or small business to more complex things like language markup for a multilingual global site SEO is ensure that you’re serving your online customers a good experience especially those coming from a search engine and that your site is helpful whether they’re using a desktop computer or mobile phone in most cases the SEO will need four months to a year to help your business first implement improvements and then see potential benefit my strongest advice when working with an SEO is to request if they corroborate their recommendation with a documented statement from Google either in a Help Center article video or Google a response in a forum that supports both one the SEO description of the issue that needs to be improved to help with ranking and to the approach they prescribed to accomplishing this tasks requesting these two bits of information will help prevent hiring a poor SEO who might otherwise convince you to do useless things like add more words to the keyword meta tag or by links because if you search for google advice on this topic you’d see blog posts and videos from us that clearly explain that adding keywords to the meta tag wouldn’t help furthermore while google uses links for page rank our documentation highlights that we strongly advise against the approach of buying links for the purpose of increasing page rank one basic rule is that in a majority of cases doing what’s good for SEO is also doing what’s good for your online customers things like having a mobile-friendly website good navigation and building a great brand additionally if you’re a more established brand with complicated legacy systems then good search friendly best practices likely involved paying off some of your site’s technical debt such as updating your infrastructure so that your website is agile and able to implement features faster in the long term if you own a small local business you can probably do the initial work yourself check out our 30-minute video series on how to build an online presence for your local business now if you still believe you want to hire an SEO here’s a general process one conduct a two way interview with your potential SEO check that they seem generally interested in you and your business to check their references three act four and you’ll probably have to pay for a technical and search audit 4 decide if you want to hire let’s break this down and start with step 1 conduct a two-way interview in the interview here are some things to look for a good SEO doesn’t focus only on search engine ranking but how they can help your business so they should ask questions like what makes your business content and/or service unique and therefore valuable to customers they want to know this information to make sure it’s highlighted on your website for your current and potential new audience – what does your common customer look like and how do they currently find your website 3 how does your business make money and how can search help for what other channels are you using offline advertising social networks 5 who are your competitors what do they do well online and potentially offline if the SEO doesn’t seem interested in learning about your business from a holistic standpoint look elsewhere it’s difficult to do good SEO without knowing about a business’s goals their customers and other existing marketing efforts SEO should complement your existing work the second step in hiring an SEO is to check references if your potential SEO provides prior clients be sure to check their references you want to hear from past clients that the SEO was able to provide useful guidance and worked effectively with their developers designers UX researchers and our marketers a good SEO should feel like someone you can work with learn from experiment with and who generally cares about you and your business not just getting your site the highest rank as ultimately those techniques rarely last long if they work at all they’ll want to educate you and your staff on how search engines work so that SEO becomes part of your general business operations step 3 is to request a technical and search audit if you trust your SEO candidate give them restricted view not full or right access to your Google search console data and even your analytics data before they actually modify anything on your website have them conduct a technical and search audit to give you a prioritized list of what they think should be improved for SEO if you’re a larger business you can hire multiple SEO to run audits and prioritize improvements see what each has to say and then determine who you could work with the best in the audit the SEO should prioritize improvements with a structure like one the issue to the suggested improvement 3 an estimate on the overall investment in other words the time energy or money it would take for your developers to implement the improvement and for Google search as well as searchers and customers to recognize the improvement the SEO will need to talk with your developers to better understand what technical constraints may exist for the estimated positive business impact the impact might be a ranking improvement that will lead to more visitors and conversions or perhaps the positive impact comes from a back-end change that cleans up your site and helps your brand be more agile in the future five a plan of how to iterate and improve on the implementation or perhaps how to experiment and fail fast should the results not meet expectations that covers the structure of the technical and search audit now let’s talk about each of these audits individually in the technical audit your SEO should be able to review your site for issues related to internal linking crawl ability URL parameters server connectivity and response codes to name some if they mention that your site has duplicate content problems that need to be corrected make sure they show you the specific URLs that are competing for the same query or that they explained it should be cleaned up for long term site health not initial growth I mention this because lots of duplicate content exists on web sites and often it’s not a pressing problem in this search audit your potential SEO will likely break down your search queries into categories like branded and unbranded terms branded terms are those with your business or website’s name like a search for Gmail is a branded term while the search for email is an unbranded or general keyword an SEO should make sure that for branded queries such as Gmail your website is providing a great experience that allows customers who know your brand or website to easily find exactly what they need and potentially convert they might recommend improvements that help the entire searcher experience from what the searcher sees in search results to when they click on a result and use your website for unbranded queries an SEO can help you better make sense of the online competitive landscape they can tell you things like here are the types of queries it would make sense for your business to rank but here’s what your competition is done and why I think they rank where they do for instance perhaps your competition has great reviews really shareable content or they run a highly reputable site an SEO will provide recommendations for how to improve rankings for these queries and the entire searcher experience they’ll introduce ideas like update obsolete content they might say your site is suffering because some of your well ranking content is obsolete has poor navigation a useless page title or isn’t mobile-friendly let’s improve these pages and see if more website visitors convert and purchase or if they can micro convert meaning that perhaps they subscribe or share content improve internal linking your SEO might say your site is suffering because some of your best articles are too far from the homepage and users would have a hard time finding it we can better internally link to your content to feature it more prominently generate buzz the SEO might say you have great content but not enough people know we can try to get more user interaction and generate buzz perhaps through social media or business relationships this will help us attract more potential customers and perhaps garner natural links to your site learn from the competition your SEO might explain here’s what your competitors do well can you reach parity with this and potentially surpass them in utilities or can you better show customers your business’s unique value again a good SEO will try to prioritize what ideas can bring your business the most improvement for the least investment and what improvements may take more time but help growth in the long term once they talk with you and other members of your team such as developers or marketers they’ll help your business forge a path ahead the last thing I want to mention is that when I talk with SEO s one of the biggest holdups to improving away site isn’t there recommendation but it’s the business making time to implement their ideas if you’re not ready to commit to making SEO improvements while getting an SEO audit may be helpful make sure that your entire organization is on board else your SEO improvements may be non-existent regardless of who you hire so that wraps it up thanks for watching and best of luck to you and your business

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