Visit Political SEO Case Study: Louisville Metro Council Website for the whole story
Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8. The site is aesthetically pleasing, the candidate picked out a good template for that. The template does incorporate some oddities in its coding and utilizes […]
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Political SEO Case Study: Louisville Metro Council Website Web Host, Design, Data and SEO Services Source…
A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8. The site is aesthetically pleasing, the candidate picked out a good template for that. The template does incorporate some oddities in its coding and utilizes a page builder that was new to me. Elementor remains my go to favorite page builder and is widely used, this template uses Bold Builder which reminds me a little bit of King or WP Page Bakery.
The page builder can be unintuitive and clunky at times requiring creative fixes and CSS hacks. Ultimately though I’d say the page builder is neither an asset or a liability for this theme.
Reillyforcouncil.com wasn’t my preferred domain name, I prefer the candidate’s name but I joined the effort after the initial decisions were made, including the web host.
The COVID-19 pandemic has had an effect on the election. The way it is carried out and the date have had to adapt. The candidate created a smart section to the site about this new factor in the election. A Coronavirus resource page for Louisville called Highlands Strong is now up and running. This resource may eclipse the typical draw on a campaign site such as the Issues page which outlines the candidates causes for the Highlands neighborhood.
This candidate site has been an exception to my past ones with a more involved candidate and that has translated into a less controlled environment for me. You might think a more involved client is better but generally in SEO the more centralized the decision making process with an SEO the better the results for the site. Where a candidate might know his or her message to voters, the SEO knows how to get Google to deliver that message to the intended voters.
Shawn Reilly Is A Doer
The candidate for Louisville’s Metro Council race is a doer. He’s know as a hands on neighborhood champion and that message was the primary focus. It’s been evident in past news articles such as when Shawn did the city’s neglected work and paved a pothole. This grass roots can do mentality may be great for a councilman. He’s experienced in local politics and serves as the president of a neighborhood association within the Highlands.
Notice that the site receives an A in PageSpeed. As I have noted to many clients this is not telling you that the site has a good page speed. This just reflects how much optimization is incorporated on the metrics that GTMetrix reviews. It can be said then that this site is optimized and the page speed won’t be improved through more optimization.
I prefer for SEO efforts to have the site on a VPS cloud server but the site is hosted on a shared plan, much like most clients begin with these are budget options but tend to come with speed deficiencies. Speed wise the site is clocking in at 5.9s which is double the standard goal of 3 seconds. The lack of a CDN is something I plan to address with the candidate this week. Obviously my preferred vendor here is Cloudflare. I suspect that will move the site load closer to 3 seconds…generally a CDN cuts load times in half.
SEO Is More Than The Content
Social Media is paramount in providing early rankings in Google with desired keywords. The work we did together was primarily focused on the site’s creation, he has worked to bolster the content but the site’s SEO efforts haven’t really been addressed. These largely fell outside of the scope of the work I was hired to do but are coming to my attention as a need to deliver a solution that really works for the client.
I’ve noted in previous articles and also on Quora that SEO is more about what happens off site than what happens on the page. In Is SEO optimization easier than we are led to believe? I noted “Anyone who thinks SEO is about content should go out and build a site with the absolute best content and then sit there and tell us what happens. If you want a spoiler, nothing happens…you’re content will sit there alone and die a slow death from loneliness. If youre tinkering with the content you must have already done the hard work, that actually makes up about 75% of a site’s ability to rank. Or you don’t know what ranking factors are more important and then yes….you can believe you’re doing SEO. Most ranking factors have nothing to do with the on page factors.”
In this case the site has the content and has the regular updates but at present is ranking for only about 2 keywords on Google. The opponents site is not ranking any better which demonstrates that Political SEO is still too often an after thought. I hear campaigns now and then say that they hadn’t seen results in the past, and thats largely because SEO wasn’t given the same priority as building the site itself.
Political SEO Case Study
This creates an interesting opportunity for me to demonstrate the changes a site might receive with a concerted SEO effort. The Shawn Reilly site has been up for about 2 months and found 2 keywords on Google. SEMRush shows little organic traffic earned for the site or the opponents site.
I plan to address the SEO speed issue with a move to include a CDN. To push the campaign to post video blogs on Youtube and Facebook which link back to the site and to build relevant backlinks to the site. It’ll be interesting to compare the two sites SEO visibility as we get closer to the election.
Visit SEO Search Engine UltimateSEO.center for the whole story
Anyone can do SEO…and have a blog. SEO Information Accuracy If you Google something you always get back 1,000,000 results of varying quality. SEOs aren’t tested and credentialed … one of my competing SEO Agencies in Local Search rankings has no formal education and spent time in a prison for meth distribution. (So many you’ll […]
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SEO Search Engine UltimateSEO.center Web Host, Design, Data and SEO Services Source…
Far from it. SEO that is easy is worthless today. People often confuse todays SEO with that of 2005, when just repeating a word over and over was all you had to do. Here is a secret that most SEOs don’t even know today … SEO has little to do with content. Now….hear me out.
Anyone who thinks SEO is about content should go out and build a site with the absolute best content and then sit there and tell us what happens. If you want a spoiler, nothing happens…you’re content will sit there alone and die a slow death from loneliness. If youre tinkering with the content you must have already done the hard work, that actually makes up about 75% of a site’s ability to rank. Or you don’t know what ranking factors are more important and then yes….you can believe you’re doing SEO. Most ranking factors have nothing to do with the on page factors.
Is content important? Sure … but as an SEO I never have time to worry about what a writer should know how to do. I’m not a writer.
How has it become tougher? Well, tell me the implications of PHP 7.4 vs PHP 5.6 on a shared hosted server’s load time that handles 10,000 requests a minute and how that differs when you add a Content Delivery Network to your infrastructure. Would running MySQL or MariaDB be better? While youre thinking that one over what are your thoughts on transitioning to Google’s New Multilingual Markup?
In a case study on VPS servers run from competing cloud providers I go into detail on the implications for SEO of a clients site …. that work has earned real gains. Another client saw 1200% increases in traffic and I never touched their content. I tell them to make obvious changes mostly to keep them busy and out of my way.
Sure …. you can repeat a word over and over on a page …. but that doesn’t mean you know or are doing SEO. Now that Google considers 200 or so factors in ranking its just made SEO that much more complex. And you might think … well but thats not worth hiring a person to deal with … and Id agree 90% of the time with you. But if you’re a competitive company with millions on the line … its a no brainer that you need an SEO to give you that competitive edge.
If youre selling tshirts part time from Shopify…dont worry about SEO. Youre platform and infrastructure is already enough of a whole in the head that just repeating words is probably all you can do.
So SEO is much more complex than it was 20 yrs ago. A good SEO will demonstrate that fairly quickly in assessing your sites needs.
And not to call out the question asker …. but the topics chosen for this question are not even really related. Which I think highlights the massive misconception of what SEO is … Search Engine Marketing or SEM is not SEO. Its PPC or paid promotion whereas SEO is organic. Web Marketing isn’t really a term … Digital Marketing is, and SEO as well as SEM are a part of that as well as SMM and SMO. SEO Tools is a subset of SEO but no tool can fully cover all that you need to do and the answers to this question arent about tools. The use of On Page SEO as a topic is interesting because yes, thats relevant but its also the part of SEO that is the least relevant to ranking.
Here are a couple graphics to consider…neither are mine … but they should show what SEO is all about.
Visit Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority. for the whole story
A Case Study of SEO Metrics And Rank
Here is a recently added FAQ to the Ultimate SEO FAQ section.
Let me show you how important it is….
Why is realtor.com not higher than zumper.com in the mobile search on the left? Consider these metrics
Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108
Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830
In every metric realtor.com wins, so why is
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Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority. Web Host, Design, Data and SEO Services Source…
A Case Study of SEO Speed, Domain Authority And Keyword Rank
Let me show you how important speed is….below you see the search results for a keyword. The one on the left is for desktop, the one on the right shows mobile. They are close but one site out ranks another in mobile where it doesn’t in desktop.
Why is realtor.com not higher than zumper.com in mobile search on the left? It is higher on desktop. Consider these metrics:
So in this example we clearly see a more popular site, with much higher DA, Alexa Rank, Backlinks and everything else you can think of beaten by a less established site and the single only factor the smaller site did better was speed. We cant discount this as … well it’s only important in mobile. In case you missed it…
Mobile searches now makeup over 60% of searches. I have one client who has 83% mobile searches…so its best to test your site SEO with mobile first.
Now when we consider the facts above let’s also dispel people’s over fascination for keywords and text optimization and position of frequency of words, the content length …. on-site SEO, the SEO of the 1990s as I call it… both sites present the same content to the desktop and mobile versions they just differ wildly in the speed.
What are some of the reasons? Realtor.com decided to present 16 rows of 3 images of homes to visitors while Zumper shows 4 rows of 1 image …. and then additional rows load as you scroll down. Lazy Load and 1 image vs 3. That’s how they keep their requests to about a third of the realtor.com page.
What Are Requests?
I’d suggest you think of requests as if they are shots from a gun at your head. You need to avoid them! Less shots is a lot better…
Requests are literally requests of the server before the page can load. If I make a page with one image on it that is one request. Lets say I decide to replace that image with a slider with 5 slides, now I have 5 requests … the same page area but that cool feature increases the trips required of a computer to quadruple!
Lets say now I add social media icons to the page … Facebook, Twitter, Instagram, LinkedIn and an email icon …. small and just up in the right corner.
That social media addition just added 5 more requests. Think about all the things on your page, they don’t all come together in one big Amazon package with a smile…. they are shipped to the computer individually.
Now I have one page with 1 request and another with 10 and the initial difference isn’t much…that slider only displays one image at a time.
Latency And Requests
Servers don’t respond instantly…they take a little while to think and retrieve the requested resource and then it has to travel the distance from the server to your computer…may be at the speed of light, but light still takes time.
This time is called latency. 50 milliseconds is a good latency.
If both servers in question had a 50 ms latency. We can assume that the
Realtor.com server will take 50 ms x 301 requests = 15050 ms or 15 seconds
Zumper.com server will take 50 ms x 134 requests = 6700 ms or 6 seconds
Now those latency numbers are just examples but I hope this explains why you want to limit requests, and prioritize speed as much as you focus on keywords and DA.
Ways To Decrease Requests
Do you need separate images? On ultimateseo.org I wanted to show my COMPTia certifications. I have 4 icons … I combined them to make one image. Thats 1/4 the requests but no change in user experience other than a quicker site.
Lazy Load also helps speed up the initial page load time. If “below the fold” you have a lot of images on a page … the page needs those images still to finish the load unless you institute lazy load which essentially tells the computer to load an image only when it is coming into view.
This makes sense likely if you have 300 images on the page and plenty of them are scrolled far down.
I ran speed tests on the homepage of this site with Lazy Load on …. 3 tests results 2.3 seconds, 1.9 seconds and 1.9 seconds. I turned off lazy load, and reran the test and got 2.3 seconds, 1.9 seconds and 1.7 seconds.
So technically the site loaded faster with Lazy Load off….keep in mind it takes a bit of thinking for the server to implement it.
This helps speed up a site drastically if there are a ton of images spread vertically…but not much in a normal page. What are the full implications on SEO when a site is crawled?
Its suggested by “Ask Yoast” that Lazy Load is fine for SEO and the images are rendered as Google scrolls down the page and indexes the content.
A CDN is also a great tool for site speed. I recommend Cloudflare’s free option.
Page Speed Has A Big Role
Page speed though is shown here as helping one smaller site beat out every other metric to rank higher than a competitor in mobile searches.
Visit Technical SEO: Digital Ocean vs Google Cloud vs AWS for the whole story
This may seem off topic but its on topic, technical SEO is imperative … you’re not going to rank number one on Google using Shopify or Wix. It just isnt going to happen.
Its also apparently difficult to get solid advice on SEO Hosting from “experts” Best Blog Hosting for SEO is junk … reciting features doesnt make a hosting plan the best…one quote notes that WordPress is already installed with InMotionHosting.com … so what! Our web servers are preconfigured to install WordPress in every new account as well…it only saves maybe 5 minutes per user but for
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Technical SEO: Digital Ocean vs Google Cloud vs AWS Web Host, Design, Data and SEO Services Source…
Comparing Digital Ocean Droplets and AWS EC2 VPS
How Is This SEO?
This may seem off topic but its on topic, technical SEO is imperative … you’re not going to rank number one on Google using Shopify or Wix. It just isn’t going to happen.
Those platforms are not serious enough to deliver the configurability one needs to out perform a competitor.
This Isn’t Your Typical Review
It’s also apparently difficult to get solid advice on SEO Hosting from “experts” Best Blog Hosting for SEO is junk … reciting features doesn’t make a hosting plan the best…one quote notes that WordPress is already installed with InMotionHosting.com … so what!
Our web servers are preconfigured to install WordPress in every new account as well…it only saves maybe 5 minutes per user so that savings is not for the user but for a web host, that time adds up very quickly. So that’s not a benefit for the client as much as it is for the host.
You likely aren’t a web host, so it’s not that big of a deal. I’d like to see benchmarking tests they may have run to decide who is the best. And we do … but thats coming in a few paragraphs.
I only mention these to point out typically articles covering which thing is better, focus on the irrelevant because the author lacks a clear grasp of technology and SEO. Well, this isn’t one of those articles.
Promising More Than Physically Possible
Unlimited bandwidth…sounds great but what are the limits? There are limits, the infrastructure that a site sits on has limitations. If someone uses a CAT5 cable instead of a CAT6 everything will be slower and you’ll find a speed limit there. It may be 5 gbps which is A LOT but … that IS a limit.
Bottlenecks can be designed into infrastructure by error and these can limit a site’s performance. Unlimited bandwidth means nothing because there are limits … physical limits exist and can’t be avoided. So “unlimited” is a term being misused a lot in hosting today.
WordPress preinstalled saves someone 5 minutes but nothing else. These aren’t important to the Hosting performance and way too many top articles on SEO hosting confuse WordPress’s selling points with the web host’s infrastructure. That’s what this is all about after all, infrastructure and how it directly impacts a site’s Google ranking.
Google says that over half of all searches are now mobile. Mobile is extra sensitive to speed and technical SEO matters. Thats why its so important to set yourself up with the best infrastructure to build on.
Cloud Computing: Background On Our Use Case
The industry standard in web hosting administration software is cPanel. No way around it with cPanel your support opinions are bountiful where as dreamhost.com has its own proprietary server software … its no better or worse in actuality, its just far less supported by third parties.
Ultimate SEO is hosted on a variety of cPanel servers that were easy to build and deploy, we made them from scratch and some with templates but all in all, there are 4 AWS servers, 2 Google Cloud Platform and 4 Digital Ocean. These currently are powering hundreds of sites including this site. Cost varies wildly…
Shared Hosting Solution?
It’s important to note that your web host is honestly likely run on one of these three services. Godaddy is … if you have their shared hosting your running on this environment. You’re sharing their share of the cloud environment.
Why not just skip ahead and be the master of your domain….sure it will cost more than $3 a month … but that $3 a month hosting plan is shit. You can have a decent VPS server for $5 a month with better performance.
We’re not going to mix apples with oranges though, this isn’t about shared hosting plans and a VPS. The VPS will win. A good review between AWS and a traditional hosting provider is AWS vs Blue Host
Amazon Web Services
I don’t even know what I am spending, where and how it is being spent. AWS charges you for every little thing and no matter what steps you might take it may seem like rising project costs are simply unavoidable.
Their platform to work within is NOT intuitive … its damn near hell, and it will require some play time.
You’ll need to recall that you have to leave the virtual server’s configuration area to select an IP address to then assign to the server you were just configuring.
Then go back to the server configuration and keep working…till a minute later you have to go to some other obscure place. (that will cost you money too…each ip address, not talking about bandwidth that’ll cost you too … I’m just saying the ip number).
Don’t even think about swapping hard drives and knowing what is attached to what unless you are prepared to write down long strings of numbers and letters.
AWS does provide greater flexibility than the others on options beyond just a virtual server…but unless you plan to send 100,000 emails a day you won’t benefit from their email service … as an example.
Cloudfront looks like a great CDN option, until you find Cloudflare.
Technical SEO wise I’d give AWS a D overall. Infrastructure and computing power is an obvious A+, but it’s how you interact with that, that weighs the grade down.
More so AWS limits your resources with Throttling and Burstable CPUs … these sound good but they mean they’re only giving you part of the resource not all of it.
Poor navigation and the nickle and dime pricing is absurd. Want to monitor your usage so you can understand your bill? Monitoring costs more…its ridiculous. CloudWatch can be expensive.
They do offer reserved instances and I loaded up on those but still my costs never decreased.
AWS is so hard to understand billing wise that IT Managed Service Providers will offer free excel templates to figure out your AWS monthly costs.
Is easier to use and wrap your head around but it is considerably more expensive than either of the other options. For this simple reason…they receive an F. The additional costs come with less options and less features than AWS.
Billing is more transparent and you can understand why your bill is what it is at least. But Google also makes unilateral decisions for you like blocking smtp and ssh access.
Sure its more secure but it makes email and server maintenance a nightmare. You can add those to nonstandard ports in the firewall but then you have to keep up with an oddity.
Documents like this Connecting to Instances make it seem like not a big deal, but these will not allow you to move a file from your computer to the server like SFTP would.
They are expensive, offer less and needlessly shot you in the foot with their restrictions.
That’s why I stand by the F as an overall grade. Now infrastructure capabilities … A+ no doubt about it…but you’re paying a premium and placed into a box.
I received no compensation or thank you from anyone for writing this … Digital Ocean is my B+ graded cloud solution.
It’s the cheapest, and they don’t seem to charge you a fee for tools that are required for the main product to function, unlike AWS and their static ip addresses.
They have the least ability and options outside of a virtual server. If you want a database server that’s in the works unless you can use Postgres.
UPDATE Sept 2019: MySQL Databases are now fully supported and available. Additionally Microsoft.com has step by step instructions for installing MsSQL on Digital Ocean’s linux machines.
That’s limiting, but it is also not important if you’re just running a few web servers that will already have MySQL installed on them anyhow (if a LAMP server template is utilized).
Digital Ocean is the no frills, no surprises, cloud computing option. The reason I have so many servers is because I am migrating everything off AWS and Google Cloud to Digital Ocean…it’ll be cheaper. A lot cheaper…we’ll discuss performance in this article.
That’s right… $20 vs $121, $177 and $120 from AWS, GCP and Azure. I didn’t really consider Microsoft Azure just because I have reservations moving into their sphere of control where every thing you need to do is addressed by yet another Microsoft clunky product that usually has little imagination in it.
Test out a server in each environment and I think you’ll quickly take to the Digital Ocean option.
But in deciding the winner of this debate I figure a more scientific method could be used….so let’s divide the debate into areas that can be scored and assessed.
Amazon Web Services vs. Digital Ocean
Ease Of Use
As previously noted, the Digital Ocean’s dashboard is very streamlined compared to AWS. With AWS you have to configure your network, and several other parts such as the keys before you can make a server that’s accessible to the internet.
Digital Ocean, you can literally have a server running in less than a minute from a single screen. Who else can claim that?
Digital Ocean’s costs are inclusive of bandwidth, hard drive size, ip addresses and more. Everything you need to have a server is right there in one easy package. Their packages include:
Amazon Web Services doesn’t allow an easy comparison. Everything is charged individually it would seem. They have a tool called Simple Monthly Calculator, it’s a spreadsheet basically … first off if you need a calculator it’s obviously not simple.
To compare something with the $5 option from Digital Ocean I used the calculator and a t2.micro which is 1cpu and 1g ram with a 25 GB SSD drive, with 2 ips and 1 TB of data transferred to the world, costs about $21.49 but that’s also after a -11.00 discount … without the discount it was 32.49. That’s for the $5 Digital Ocean option.
Google Cloud Platform’s version of VPS using Compute Engine isn’t as bad to figure out as AWS but it is still seeming complicated. I guess my beef with GCP and AWS is that if I spin up an instance I’m obviously going to have to have bandwidth so some baseline amount should be included … just because the instance cant function without it…so it should be part of the instance, I think.
So the N1 class is their general use server. On-demand pricing is:
$0.0356 / vCPU hour and $0.00095444 / GB hour
So our 2 vCPU with 4 gb RAM is about $0.07 for vCPU and $0.0038 for RAM per hour. Google shows 730 hours average in a month. Meaning $51.38 a month. That includes no hard drive or bandwidth ,.. but no use calculating it further as GCP is way in the lead as most expensive of the three.
Now you might say…well you get what you pay for … and I’d say … Not true in 10/10 tests.
So at $5 to $32
Digital Ocean Wins
But wait there’s more and this is the why you’ll switch to Digital Ocean.
Monitoring and alerts can be configured on both platforms .. both allow scaling up and adding additional storage as well as internal networking. Internal networking has shown to provide fast results for configurations like a web server and an independent second database AWS though has an expansive offering of options and wins out in this area.
Digital Ocean allows for credit cards as well as paypal. AWS allows credit cards and bank accounts. The difference then is Paypal vs Checking Accounts and since this is a cloud computing, tech product … Im going to prefer Paypal to a tool that has been around for hundreds of years. So we’re going to hand it to Digital Ocean.
Each can transfer servers to other accounts. I’ve only been successful in doing this with Digital Ocean and not AWS. The AWS process is more tedious and you can give a server away that you aren’t an admin of anymore but still are responsible for billing somehow. That sucks!
Digital Ocean Wins
AWS only offers free billing support…although if you ask them a tech question they do tell you “as a courtesy” here is an article that might help…but tech support itself is out of your reach for free. Digital Ocean allows you to message them and I’d assume some tech level of support for their platform without charging.
Digital Ocean Wins
So all in all…
The winner is Digital Ocean over GCP and AWS.
but … now an added update to question these assertions…
Visit Optimizing For Page Speed: The High Price Of Drift In SEO for the whole story
Adding Live Chat To Your Website With Drift This is just a quick note of Drift and SEO. Drift is a chat plugin, or embed code and a Cloudflare App which allows a site owner or staff to interact proactively with web visitors. It’s great for lead generation and I have a client that swears […]
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Optimizing For Page Speed: The High Price Of Drift In SEO Web Host, Design, Data and SEO Services Source…
This is just a quick note of Drift and SEO. Drift is a chat plugin, or embed code and a Cloudflare App which allows a site owner or staff to interact proactively with web visitors. It’s great for lead generation and I have a client that swears by it which is what lead me to test it out.
I used it for a month or so on this site with minimal appeal. Alot of the useful stuff seemed to require a paid account. I couldn’t for instance see how many visitor didn’t use the tool vs the one person who did. Annoyingly thats a very high price in terms of code sent to visitors that didn’t use it and that added processing time does affect a sitesranking.
How Much Did Drift Affect Page Load
Immensely. Like a stupidly insane cost to page load was easily seen. Its so bad I’ll tell ya out right I highly discourage Drift on any site attempting to rank on Google. Here is the GTMetrix report for my site with Drift.
At 14 seconds the site is doing basically the worst I’ve ever seen. Considering the page size and requests its not that big nor does it require a ton of requests. I consider under 100 a safe place. But that means nothing next to 13.5 seconds.
Now when I removed Drift and reran the test. I got the results below…
That’s what I mean by insanely stupid. Simply removing Drift decreased the page requests by almost half! The load time for the page drops to almost a third of what it was with Drift. 4.6 seconds vs 13.5 seconds is astonishing. 8.9 seconds … just call it 9 at that point. The goal of course is under 3 seconds and Drift alone is 3 times the amount. When we consider that 1000 visitors came to the site in the last month that would mean Drift added 9000 seconds to users wait time to load the homepage. Imagine that Drift is on every page what that delay was PER PAGE! The homepage alone would have taken 2.5 hours longer in visitors combined wait times.
It can’t be that bad….YES IT REALLY IS. That’s horrific in SEO terms. You had best get a huge amount of conversion and consider a PPC campaign because honestly your SEO rankings are set to tank in mobile searches. Which begs the question, how important is it to conversions if no one comes to the site since its listed on page 3 because of Drift.
This was with using the Cloudflare App version, which should be the fastest way to do it. It moves Drift closer to the visitors on the Cloudflare edge servers.
How Do We Fix Drift?
Drift has to address its sloppy coding experience. Why they require 40 something requests is beyond rational thought. The payload of your site’s pages isn’t going to clear the tower, Drift should rebrand itself Challenger.
I’m not trying to be over the top, but when one thing that’s supposed to help you, takes 3 times the total time you have to deliver your message … it’s not good. I’d argue you’re better off with a page that loads in 4.6 seconds without it.
According to Google research each second over 5 seconds 10% of your audience abandons your site. That’s nearly half the visitors lost if you can get the page to load in 10 seconds.
Drift isn’t the only option either. I haven’t tested these but they can’t be any worse…
LiveChat.com, twak.com, crisp.com, and there’s a ton more.
So summary…using Drift is like killing half your web traffic to ask 1 in 1000 how you can help.
Visit Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure for the whole story
TrueInfluence.com has been an Ultimate SEO client for several months now. During that time a central project has been to deliver the companies web pages in three seconds or less. TrueInfluence is a data intelligence marketing organization. IntentBase is a product of theirs and they are focused heavily in lead generation and demand generation. The […]
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Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure Web Host, Design, Data and SEO Services Source…
SEO WordPress Optimization
Initial success was quick to be realized in optimization of the sites images, the addition of a CDN network, html compression and image compression. After this first phase the site was loading at about 5 seconds on average.
This meant the site was loading in less than half as long as before but still almost twice as long as our three second goal. In reviewing what we had to do we identified three areas that we felt encompases a site’s speed.
I. Content – animations, js, css, images, video files
These are the basics that every site should have in place by default. Rarely does a new client have all of these in place.
II. Site Optimization – compression, software versions, CDN
Adding Content Delivery Network or CDN as an optimization. While a CDN is infrastructure its not required for a site to function but servers to improve the delivery of content, so for our purposes it is an optimization.
III. Server and Networking Infrastructure – host hardware,
Speed is important to SEO ranking. It’s incredibly important with mobile users which now out number desktop users on Google’s search engine. Google has an initiative called Mobile First and its title makes it obvious what they want to see from sites.
In previous tests we’ve seen a visible bump caused by a site’s speed performance. This was observed with at least 3 sites that were first on shared hosting, then given a dedicated VPS server.
Leaving behind the animations and scrollers is an easy thing for an SEO to advocate but it’s sometimes those elements that drive the site’s conversion rates. Content that’s rich in only text may be great for Google but it isn’t the best way to present yourself to future clients. Our goal was to minimize animation but leave content largely intact.
We also worked to resolve site errors and broken links within the content.
Visit CCPA, GDPR, 2020 And What They Mean To Your Site for the whole story
CCPA AND GDPR Shoulda Made It On Your Radar by now, but I bet it hasn’t. At least based on the random 24 sites I visited today. Nearly three in four sites have no CCPA or GDPR mandated announcements. WHAT ARE COOKIES From the early days of the internet you’ve received cookies. Cookies are […]
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CCPA, GDPR, 2020 And What They Mean To Your Site Web Host, Design, Data and SEO Services Source…
Visit CCPA, GDPR, 2020 And What They Mean To Your Site for the whole story CCPA AND GDPR Shoulda Made It On Your Radar by now, but I bet it hasn’t. At least based on the random 24 sites I visited today. Nearly three in four sites have no CCPA or GDPR mandated announcements. WHAT ARE COOKIES From the early days of the internet you’ve received cookies. Cookies are […] The post CCPA, GDPR, 2020 And What They Mean To Your Site appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…
Visit Google Analytics And Adwords In Data Studio for the whole story Previously we’ve discussed Google Data Studio as a possible Wordstream Alternative and in Google Data Studio Knows Everything SEO, Or It Can we’ve noted to ability to combine different data sets from Google Search Console, Google Analytics, Google Ads and more. These combined data sources allow us to produce rich graphs that are easy to […] The post Google Analytics And Adwords In Data Studio appeared first on Ultimate SEO | Backlinks, Audits & More. …
Visit What is SEO? SEM SMM and even SMO for the whole story Search Engine Optimization or SEO Search Engine Marketing Social Media Optimization or SMO Social Media Marketing or SMO Hits: 0 The post What is SEO? SEM SMM and even SMO appeared first on Ultimate SEO | Backlinks, Audits & More. …
Visit Directory Site Backlinks for the whole story Directory sites are a valid and important source of backlinks. Is your site listed in the Yellowpages? Isit registered with the BBB? The BBB is actually an excellent backlink source. Local SEO also relies heavily on directory sites. Often noted as “Citations” for you to out rank in local search you should be listed […] The post Directory Site Backlinks appeared first on Ultimate SEO | Backlinks, Audits & More. …
Visit Disavowing theglobe.net bad backlinks from Sweden for the whole story theglobe.net What’s worse? The crappy website they have with no content and just super spammy links or the fact that you nor I ever asked for that bad backlink? The fact that the charge to delete a link to you at $35 a link shows how they crash your backlink party. But hey, Google knows […] The post Disavowing theglobe.net bad backlinks from Sweden appeared first on Ultimate SEO | Backlinks, Audits & More. …
Visit Google Data Studio Knows Everything SEO, Or It Can for the whole story SEO Integration With Google Data Studio This is a big project that has been in the works for a year unbeknownst to anyone until it was … A client implemented a new inventory and POS solution and during a meeting he’d asked about Reporting and I then laid the desire out to utilize Google Data […] The post Google Data Studio Knows Everything SEO, Or It Can appeared first on Ultimate SEO | Backlinks, Audits & More. …
Visit SEO Metrics: DA DS DR DT CF TF DP AS and domain authority ranking. for the whole story SEO Metrics: DA DS DR DT CF TF DP AS and domain authority ranking. If the title confuses you don’t worry. Id expect even intermediate SEOs are not familiar with all of those letters. Domain Authority or DA is a well established SEO metric by Moz.com that many often confuse with Google’s ranking of keywords. […] The post SEO Metrics: DA DS DR DT CF TF DP AS and domain authority ranking. appeared first on Ultimate SEO | Backlinks, Audits & More. …
Visit Ranking Keywords That People Search for the whole story Branded And Unbranded This is a short discussion on keywords. If you have read previous articles here you already know that I consider On Page SEO one of the least important factors in ranking yet one of the most obsessed over among the masses. In On Page SEO Just Doesn’t Rank Keywords like Backlinks and How To […] The post Ranking Keywords That People Search appeared first on Ultimate SEO | Backlinks, Audits & More. …
Visit Adult SEO Tips for the whole story Originally A Guest Post at Stream SEO Make $1,000 per month with sexy Adult Blogs in 2019 Updated on SEPTEMBER 30, 2019 by SERVANDO SILVA Intro (Servando): This is a guest post by Andrew. While we usually don’t cover anything adult related at Stream SEO, I can’t deny a lot of SEOs focus in this industry because it’s huge […] The post Adult SEO Tips appeared first on Ultimate SEO | Backlinks, Audits & More. …
Visit Disavowing theglobe.net bad backlinks from Sweden for the whole story
theglobe.net What’s worse? The crappy website they have with no content and just super spammy links or the fact that you nor I ever asked for that bad backlink? The fact that the charge to delete a link to you at $35 a link shows how they crash your backlink party. But hey, Google knows […]
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Disavowing theglobe.net bad backlinks from Sweden Web Host, Design, Data and SEO Services Source…
What’s worse? The crappy website they have with no content and just super spammy links or the fact that you nor I ever asked for that bad backlink? The fact that the charge to delete a link to you at $35 a link shows how they crash your backlink party. But hey, Google knows this right, they wouldn’t hurt your site still…wrong!
Monetized Bad Backlink Site With Spam Links
I wish we could collect money like a nonprofit from SEOs everywhere and raise the $10,000,000 asking price of theglobe.com and just turn it off. Why is it I hate theglobe.com so much? Cause their links are bad.
Previous to this post I’ve always said don’t use the Disavow Tool unless facing a manual penalty. Its the Google answer … but I tried something, disavowed a few hundred domains all connected to theglobe.net and over the next 3 weeks I saw a marked improvement in keywords and their position.
A client had the same issue. 300 domains from Sweden many with theglobe.com in their domain name mostly all with it at least in the page title included in their link profile.
After Disavowing theglobe.net and theglobe.com
Not A Link Building Scheme
These aren’t backlinks someone purchased, at least not from the target company or their SEO for that matter. They are nuisance links, you could use this site for negative SEO. It regularly pops up in the link portfolio of domains as they are expiring which has always annoyed me because it portrays a Domain Pop higher than it actually is … the globe of course doesn’t count.
Theglobe.com actually last I checked charged for backlink removal! That’s one way to run a profitable site…make it so bad it hurts SEO so webmasters will pay you to leave them alone. Of course … then the terrorist wins.
Noticed a few “theglobe.net” in your link portfolio? If so its always an infestation and you should try disavowing.
Disavow Sample File / Template
So you may try the Google Disavow Tool if you haven’t yet. Upload a txt file listing the domains you do not want counted. We’re including a copy of one of our disavow lists, you can use it or add to it.
Who’s on our naughty list? What should the txt file look like? The long list is just below us. Domains we’ve disavowed.
Visit Adult SEO Tips for the whole story
Originally A Guest Post at Stream SEO Make $1,000 per month with sexy Adult Blogs in 2019 Updated on SEPTEMBER 30, 2019 by SERVANDO SILVA Intro (Servando): This is a guest post by Andrew. While we usually don’t cover anything adult related at Stream SEO, I can’t deny a lot of SEOs focus in this industry because it’s huge […]
The post Adult SEO Tips appeared first on Ultimate SEO | Backlinks, Audits & More. …
Adult SEO Tips Web Host, Design, Data and SEO Services Source…
Intro (Servando): This is a guest post by Andrew. While we usually don’t cover anything adult related at Stream SEO, I can’t deny a lot of SEOs focus in this industry because it’s huge and there’s a lot of money to be made of. People have asked me in the past if I work with adult sites, and while I don’t, I have friends working in that niche. If you’re interested, here’s a great guide to get started!
We’re in 2019 and the adult industry has grown a lot since the beginning of the internet. In 2010, 12% of the website on the internet were pornographic, 35% of all the downloads contained pornographic material and 25% of all search engine requests were pornography related. This was 9 years ago and the industry doesn’t sleep –it evolves.
Day by day, new adult websites are launched and the industry is growing more and more. Does that make it saturated? Absolutely not. Actually, there’s plenty of space left until this industry can be called saturated.
And who knows if it will become saturated?
There are a lot of clothes brands and we see new ones every year.
Because it’s better to enter an industry where you know there are plenty of clients than to enter a limited business. What I’m trying to say is: It’s better to have YouTube than your own cinema.
So, have you ever thought about creating your own adult website but you thought the industry was saturated already? It is time to think again. In this tutorial, I will try to focus on the most important things you need to consider when you’re creating your adult website and how can you grow a website like this to bring 4 figures per month in less than one year.
I’m a Manager working for an adult Advertising Network and my job is to help adult webmasters earn more from their current traffic.
How much money do you need to start your first adult website?
To be successful with it?
It depends on your budget and how much will you work on it. Don’t expect to have success overnight – because no one can make miracles. Even if it’s an adult website or a non-adult one, it still takes time or money to grow it. So be patient and work smart.
Domain, hosting, niche, and platform
The first step in creating your first adult website is choosing the type of it (tube, blog, directory, forum, etc.) and the domain name. There’s a lot of work with any of these types of websites – so pick the one you like and go with it. I personally would start with a tube website as right now people are more interested in video content.
Now there are two ways you can go: start with a general tube website with all the categories or choose a niche one. I’d personally recommend you to start with a single niche and get a proper domain name. By properly domain name I don’t mean a free one – those are not recommended as it’s harder to grow in Google using a free domain name.
Now let’s say you’ve chosen the Girlfriend niche, think of a good domain name that could easily help you grow in google. As an example, I’ll choose CrazyGfPorn.com (which is also available to buy). Now using the Google AdWords planner, we can search to see the volume of searches per month for my keywords. The total searches for my keyword are between 100k – 1M which means this niche has potential.
Could we, however, find a more searched one? Let’s give it a shot. Let’s say we want to go on the massage niche and we find the domain MassageSexxx.com domain free, how many searches do we have for our domain keywords? According to Google, between 1M -10M monthly searches.
What does this mean? It means that the second niche would be better to start with – as the number of people looking for that niche is bigger and you would get a lot of visitors once you hit the Google’s first page. We have a domain, a niche and a type of website (tube).
What platforms should we choose now?
Well, you’re in luck because WordPress has a few plugins that might help you creating your first adult website with WordPress. I personally recommend the wp-script.com plugin – as this one helps you a lot with the automation of your website. The downside of this script is the one-time price of $99 – but it would save you a lot of precious time.
One last but important thing for this part is finding a good hosting company. Not all the companies will accept an adult website so you need to find a reliable hosting. There are plenty on the internet, you just need to do a simple google search or to ask in the right places.
The cost until now should be between $10 and $110 + hosting on a monthly bases. Keep in mind that this is a long term investment – not something which will make you rich overnight.
Now, you need to find an established adult website and inspect their footer – usually, all the adult websites have the legal part in their footer. I’ve chosen tube8.com to check this out. As you can see there, there are 4 big aspects that you need to have in order to be legal.
The terms & conditions which basically are the rules regarding their activities, where they specify that they cannot be charged in court if the material on their website affected you in any way.
Then, there’s the 18 USC 2257 statement, which is one of the laws that allow pornography in the USA, as far as I know.
Lastly, there’s the DMCA takedown form, where a user might request the removal of a video if he has ownership for it, it implies him in any way or someone he may know.
All of these are mandatory if you want Google to take you seriously and index your site properly. I do not recommend to copy and paste these from an established website but to modify it according to what type of website do you have.
SEO for adult websites
In my experience, there are 3 important factors in building a website: Quality, Content, and Design. Now assuming that you have the design knowledge or you will hire someone to do this, we will focus on the SEO. Now, we all know what does SEO means and for what is useful – it brings you visitors from search engines for free – if you do it properly, of course!
Keyword stuffing – you might think this is a great idea because visitors can find you for multiple keywords – wrong. Actually, Google can give you a penalty for keyword stuffing in the long term – so keep your keywords niche based.
Getting no-follow links – you probably think this is a waste of time, but actually the do-follow/no-follow ratio should be close to 1, otherwise, your website might look unnatural. So, a good ratio between do-follow links and no-follows links could help your website grow maybe even more than a 90% do-follow one.
Link building – If we compare the opportunities for a normal website to create backlinks and an adult one, you will say that the adult website has a limited range of websites where they can create backlinks – which is true. That’s the reason why I’m recommending to create smart backlinks in places that matters instead of focusing on all of them and spamming the forums. You should devote one hour per day to create backlinks, not to do thousands in a day.
Original Content is the key – Yes, I know you’ve probably heard it a lot – but it’s the truth. Even if you copy a movie from another website, you should upload it with a custom title and a custom description wrote by you. Be sure not to make grammar mistakes.
Check your competitors – Really! In terms of SEO, this one of the best advice anyone can give. Spy on your competitors because your visitors are there and it’s for your benefit to bring some from him to your website. Use web services that will allow you to see where did he create backlinks, can you do it the same? Perfect. Now, you don’t want to copy him – but to be the best in that niche. So, be smarter than him – See what he did and do it better.
Check regularly about SEO – Google changes its algorithms once every three/six months, so be sure to keep in touch with SEO and follow everything that Google recommends you to do. Having a site that follows the Google guidelines is the first key to succeed in this industry.
Traffic & Tricks
Now you have a website that follows every guideline that Google has but still, you don’t have a lot of traffic. So, you need to advertise your website with a few tricks in order to grow your number of visitors daily. I’m going to create a list of tips and tricks to get traffic for your website which has been recommended by various sources and webmasters.
Reddit – one of the things that makes Reddit special is that you can post in different Subreddits according to the niche that you’re in. Let’s say you want to promote your video in the Busty niche, you do a search on Reddit for the keyword ‘’busty’’ and you find multiple Subreddits where you can submit a video from your website (Be sure you respect the rules ). Do this daily and you’ll get free traffic for your niche. Unfortunately, Reddit has banned adult content as of 2019.
Tumblr – I’ve heard a lot of people who managed to create some adult Tumblr blogs using software in order to grow the followers. I don’t think that’s a good method so I recommend you to do it manually daily. In about a month or more you should have an active list of followers here and also, some free traffic for your website.
Twitter – Same thing as for Tumblr, there is a lot of software that follows people automatically so they can follow you back. It’s up to you if you want to do it manually or automatically. Twitter can also bring you some free adult traffic too, and you can also watermark a photo with your website.
Sex.com and other pin submit websites – On this type of website, you can either submit the same photos from Tumblr in order to increase your followers or you can link directly to your website. It’s recommended to link directly only when the picture submitted is with a porn actress already known and with a link out to your website. Sites like these can send you a boost of traffic also, especially if you submit quality content to it.
Facebook, Instagram, LinkedIn – Don’t try to advertise adult here, it’s extremely hard and you may get your account blocked one day.
The porn re-uploading method
This method was a black-hat technique used by multiple webmasters to drive traffic to a CPA offer and making a lot of money. People started using it in 2015 and the method is working even in 2017, however, the results aren’t the same.
This method takes a little bit of time but the results are proven to work. We won’t deliver the people to a CPA offer but to a real website where they can find videos they love – so the method is not black-hat anymore.
So, what’s with this method?
Firstly, you need to find a known adult website that allows you to upload porn videos. The list here is huge: PornHub, xVideos, xHamster, YouPorn, etc. Then you need to upload there a video with no copyright or watermark on it, mostly videos with cam girls or something similar. When you upload it, you need to put a title for it and afterward the link to your website.
Example: Blonde girl on girl on yourWebsite.com.
It’s this simple. Upload it to multiple websites and wait for visitors to visit your website. Do this regularly and don’t upload more than 5-10 videos per day/per website.
Submit to adult directories, forums, etc.
There are a lot of adult directories where visitors come to find new places to watch adult movies. If you search this on Google, you can find more than 20 directories like this.
This won’t bring you a lot of traffic, but these are good for your link building technique. Here’s a little trick that worked for a friend of mine. He looked on an adult directory to find a bug or a dead link then reported to the adult directory webmaster the issue. The webmaster thanks him and offered him the first spot in the “Tube websites” category for 24h. In those 24h, he got more than 500 visitors to his website from him. You can also try to do this, maybe it will work for you too.
The forums are another place where you can advertise your website, however, be sure not to spam it too much. A signature with your website and being active on that forum should be enough to bring you some visitors daily. You may also create a thread in the “Site review” category if the forum has one.
The Pornstar ask & reply method
It’s mandatory for your website to have a pornstar category.
It will increase your number of visitors.
So, how does this work?
Firstly, you need to upload more than 5-10 videos with the same pornstar. I recommend you to check PornHub regularly and see what are the most viewed porn stars, the trending ones, and the newest ones. Create a page on your website for each and upload 5-10 videos.
Now, you must also find a gif of that pornstar. Afterward, create two accounts on namethatporn.com and namethatpornstar.com. With one, you should post the GIF and with the other one you should answer it using the name and a link to the category on your website. Therefore, if somebody else would be interested in the same pornstar – you’ve gained a happy visitor.
Don’t spam too much with this method, focus on adding value to with it. One good backlink worth more than 1000 bad ones. If the visitor is happy, he will return
The link exchange method
Here’s a method that all the industry knows – and probably so do you. The link exchange method consists of a ‘Friends list’ or ‘Partners list’ on your website where you should put the websites you’re exchanging the links with. Be sure that he has one too in order to do this.
The only thing you must do here is speaking with the webmaster of a website in your niche and convince him that it would be for the benefit for both of you if you would exchange links – he will get some visitors from you and you will get some from him. Make sure both links are do-follow ones.
There you go, with this methods you traffic will start to grow. The social method would create a list of followers that will visit your site almost daily – within three months of work you should receive at least 1,000 visitors per day from this.
With the Porn Upload method the sky is the limit – here it depends on the quality of the videos that you uploaded and how many visitors checked your link – usually after three months of 5-10 videos uploaded per day – you should get more than 2000 visitors daily, but these visitors grow by the number of the videos uploaded.
The other 3 methods should bring you a 500-1000 per day after a certain period of time. Now you have around 5000 visitors per day and also Google indexed your website so for some certain keywords, your website would be on the first page. Check those keywords and see their monthly volume and find new ones that have volume and you can get on the first page on.
Adult Traffic Monetization – how is it done?
Monetizing an adult site requires a very different skillset. You can’t just go and slap Google Adsense or Amazon Affiliates because you’ll get instantly banned faster than a Ferrari.
You need to understand that most networks work only with mainstream traffic and if you have adult traffic you need to work with adult-focused networks. There are a ton of networks that want your adult traffic, but you’ll want to work with a network that has been in the industry for a while, has a great reputation and easy/fast payments every month no matter where you live.
Here are a few examples of the types of ads you can use with adult networks (surprisingly, you have a plethora of options):
As it’s obvious, 99% of adult content comes in the form of tube sites and videos, so in-video banners are available from several networks.
Native ads are huge and have only grown in the last 5 years. But they have recently made their entrance into the adult world as well. Native ads look like related posts on the same website but actually take you to another website.
A super new format that has made its way to the internet is push ads. You can also monetize email clicks if you have an email list from your adult site.
Obviously, old ad formats like regular banners and popups are available as well for adult content. They tend to work well and everybody uses them.
And finally, you have ads focused on mobile for pretty much all of the formats we talked about (just adapted for mobile screens).
As you can see there’s a ton of options available either for text, video, and images in your website to show ads in different positions, layouts, sizes and for both mobile and desktop devices.
But which networks have this type of ads and where can you sign up for them? Here are a few ones that I recommend:
Exoclick – The best and biggest adult network in the world. Exoclick can help you monetize your website with banners, pop-ups, native ads, push notifications, interstitials, in video ads, etc. Sign up here and get started. This is my top recommended option.
Plugrush – They have a traffic trade program, which means for every user you send to them, they will send one back. It’s a cool way to start gaining new visitors, however, they don’t mention the geo’s from where the users are coming so you might send them more value than you will receive – however, it’s a good way to increase the traffic. Also, they can help you monetize your adult traffic but the performance is way better with Exoclick.
– this is a well-known network that only shows pop up and pop-under ads. They have an adult category and decent CPMs because their advertisers base is quite huge.
Following this tutorial, you could grow an adult website to 50k-100k visitors per day, which can get you between $500 to $3000 per month.You must remember that at all times you must follow the Google guidelines and also that these methods and tricks take time.
Don’t expect to be the new PornHub overnight because it won’t happen. It can even get you more than three months, depending on how much time you dedicate to your website daily.
Other places that might help you as a future adult webmaster:
http://www.makemoneyadultcontent.com – One of the best blogs for adult webmasters where the owner explains almost everything he did to grow his websites and created a source of passive income for him.
http://gfy.com/ – The biggest forum in the adult industry. Here are a lot of webmasters which made $xxx,xxx if not millions with their adult websites. There are a lot of good educational materials and people that might help you grow your website there.
https://www.blackhatworld.com – A community of webmasters that posts weekly tricks that they use to grow a website or to earn a few dollars, could be useful as the Porn Re-uploading method appeared here first and then everyone started doing it.
As noted at the top of this page, this content was not originally posted to Ultimate SEO but was a guest post on SEO-Stream.com
Visit Sex, Speed And The SEO Migration of Romantic Depot to WordPress for the whole story
Romantic Depot operates six, soon to be seven adult stores offering sex toys and lingerie, in the New York City area. Their flagship stores are in Manhattan and the Bronx. They’ve been around for sometime and over the years their website aged along with other businesses seeking to help drive local foot traffic. With the move to mobile devices in full […]
The post Sex, Speed And The SEO Migration of Romantic Depot to WordPress appeared first on Ultimate SEO | Backlinks – Forums, FAQs & Guides. …
Sex, Speed And The SEO Migration of Romantic Depot to WordPress Web Host, Design, Data and SEO Services Source…
Romantic Depot operates six, soon to be seven adult stores offering sex toys and lingerie, in the New York City area. Their flagship stores are in Manhattan and the Bronx. They’ve been around for sometime and over the years their website aged along with other businesses seeking to help drive local foot traffic.
With the move to mobile devices in full demonstration the old RomanticDepot.com site was not responsive. This lead the owner of the chain to build a new site that was mobile friendly and it lead to Ultimate SEO‘s involvement overseeing the process of migrating to this new site without hurting the site’s strong local SEO presence.
Romantic Depot does have an impressive keyword positioning presence in the New York City area. Even nationally they are on page 2 of results for “sex shop“. The goal was to ensure a smooth transition to the mobile site while maintaining the SEO that had been built over the years.
The new site was largely a 1 to 1 ratio. The html static page manhattan.html went now to /manhattan/ on the WordPress site. We placed in any one off redirects, a redirect that took any url that ended in .html and would return it without the html and a redirect for the index.html homepage to come back with the WordPress homepage at /
Backlinks are the life blood of a sit’s ranking and it was important to ensure that those would be maintained with relevant content as well. Using SEMRush.com we collected all of the backlinks and their existing targets and ensured those had rules as well. While the site’s backlinks were in the tens of thousands it quick came down to a few hundred target urls that needed to be accounted for to maintain SEO.
Most of the work involved in preparing for the migration was speed performance in nature. The new site when tested on GTMetrix.com was loading in 12.6 seconds with over 400 http requests. We targeted a 3 second load and through Cloudflare.com we were able to utilize a CDN that brought the site closer to users as well as offered other benefits. Cloudflare alone brough the site load time to about 7 seconds.
We further limited content that could be on other pages for those other pages such as Google maps to the location homepages. Instituting lazy load ended up being the primary aspect of speeding up the site. Image optimization was also completed and a move to PHP7.3 from 5.6. Merging CSS and JS files also worked to reduce the requests.
With our work to provide a faster site complete the migration was completed and load times on the site are under 3 seconds for mobile users.
The problem that arises from multiple domain strategies is the segmentation of resources and confusion it can cause to Google Analytics. An easy eample of this is the bounce rate and pageviews metrics are actually hurt on the primary domain.
Consider this… a person searches romantic depot on Google. The first result is their site, likely the person is going to want to know what items might be at the store. Once the page loads they find the link to the store, maybe even before the page loads. Clicking that link they are now taken to a new domain.
That visitors actions would have counted as a bounced visitor. See when someone goes to your site and immediately leaves for another site that signals to Google that what was on that original site wasn’t what the searcher wanted. To prevent future searchers from going to a site that people leave directly after going to it they might increase the position of other sites to try and correct for this in the future. That ultimately means the top spot position for the keyword is being hampered by the site’s structure.
Further Google sees that a person wasn’t even interested enough in the site to look at a second page, they just left. In realty the second site is part of the same overall topic or brand its just that Google doesn’t necessarily understand that. An artificially inflated bounce rate and lower page views are all that the first site is getting and the second site is losing out as well as most of the marketing is surrounding the first site’s address…backlinks, social mentions and such.
Lower Bounce Rate
The illustration above shows our page views of the main root domain. Guess when on the graph the romanticdepotsuperstore.com site was rolled into the main domains … late July. The thing is, the traffic isn’t any greater its just not split up anymore. The homepage link to the store is now going to a subfolder of the same domain, its helping by acting as another page view rather than hurting the site as a bounce.
The keywords and authority of this additional site were better utilized under the main domain RomanticDepot.com and this site was migrated to a subfolder /store as a separate WordPress site.
Thats important the site was migrated as a separate site under the original. This was done for multiple reason and it creates its own set of unique challenges but we’ll discuss that later in a future post.
The consolidation of the sites further helps with SEO because after we migrated we put into place redirects from the store’s domain to its new home within the subfolder. That means all the backlinks now combine to help one site. Lets consider the following illustration…