Adult SEO Tips

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Originally A Guest Post at Stream SEO Make $1,000 per month with sexy Adult Blogs in 2019 Updated on SEPTEMBER 30, 2019 by SERVANDO SILVA Intro (Servando): This is a guest post by Andrew. While we usually don’t cover anything adult related at Stream SEO, I can’t deny a lot of SEOs focus in this industry because it’s huge […]
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Intro (Servando): This is a guest post by Andrew. While we usually don’t cover anything adult related at Stream SEO, I can’t deny a lot of SEOs focus in this industry because it’s huge and there’s a lot of money to be made of. People have asked me in the past if I work with adult sites, and while I don’t, I have friends working in that niche. If you’re interested, here’s a great guide to get started!

We’re in 2019 and the adult industry has grown a lot since the beginning of the internet. In 2010, 12% of the website on the internet were pornographic, 35% of all the downloads contained pornographic material and 25% of all search engine requests were pornography related. This was 9 years ago and the industry doesn’t sleep –it evolves.

Day by day, new adult websites are launched and the industry is growing more and more. Does that make it saturated? Absolutely not. Actually, there’s plenty of space left until this industry can be called saturated.

And who knows if it will become saturated?

There are a lot of clothes brands and we see new ones every year.

Why?

Because it’s better to enter an industry where you know there are plenty of clients than to enter a limited business. What I’m trying to say is: It’s better to have YouTube than your own cinema.

So, have you ever thought about creating your own adult website but you thought the industry was saturated already? It is time to think again. In this tutorial, I will try to focus on the most important things you need to consider when you’re creating your adult website and how can you grow a website like this to bring 4 figures per month in less than one year.

I’m a Manager working for an adult Advertising Network and my job is to help adult webmasters earn more from their current traffic.

How much money do you need to start your first adult website?

Under $100.

To be successful with it?

It depends on your budget and how much will you work on it. Don’t expect to have success overnight – because no one can make miracles. Even if it’s an adult website or a non-adult one, it still takes time or money to grow it. So be patient and work smart.

Domain, hosting, niche, and platform

The first step in creating your first adult website is choosing the type of it (tube, blog, directory, forum, etc.) and the domain name. There’s a lot of work with any of these types of websites – so pick the one you like and go with it. I personally would start with a tube website as right now people are more interested in video content.

Now there are two ways you can go: start with a general tube website with all the categories or choose a niche one. I’d personally recommend you to start with a single niche and get a proper domain name. By properly domain name I don’t mean a free one – those are not recommended as it’s harder to grow in Google using a free domain name.

Now let’s say you’ve chosen the Girlfriend niche, think of a good domain name that could easily help you grow in google. As an example, I’ll choose CrazyGfPorn.com (which is also available to buy).  Now using the Google AdWords planner, we can search to see the volume of searches per month for my keywords. The total searches for my keyword are between 100k – 1M which means this niche has potential.

Sexy adult Blogs - Keywords

Sexy adult Blogs - Keywords

Could we, however, find a more searched one? Let’s give it a shot. Let’s say we want to go on the massage niche and we find the domain MassageSexxx.com domain free, how many searches do we have for our domain keywords? According to Google, between 1M -10M monthly searches.

Sexy adult Blogs - Niche keyword

Sexy adult Blogs - Niche keyword

What does this mean? It means that the second niche would be better to start with – as the number of people looking for that niche is bigger and you would get a lot of visitors once you hit the Google’s first page. We have a domain, a niche and a type of website (tube).

What platforms should we choose now?

Well, you’re in luck because WordPress has a few plugins that might help you creating your first adult website with WordPress. I personally recommend the wp-script.com plugin – as this one helps you a lot with the automation of your website. The downside of this script is the one-time price of $99 – but it would save you a lot of precious time.

One last but important thing for this part is finding a good hosting company. Not all the companies will accept an adult website so you need to find a reliable hosting. There are plenty on the internet, you just need to do a simple google search or to ask in the right places.

The cost until now should be between $10 and $110 + hosting on a monthly bases. Keep in mind that this is a long term investment – not something which will make you rich overnight.

Creating an adult website the right way

Here it comes to the legal part of creating an adult website. First, you need to make sure that your countries accept creating an adult website – you can find info about this on Wikipedia here: https://en.wikipedia.org/wiki/Pornography_by_region .

Now, you need to find an established adult website and inspect their footer – usually, all the adult websites have the legal part in their footer. I’ve chosen tube8.com to check this out. As you can see there, there are 4 big aspects that you need to have in order to be legal.

  1. The terms & conditions which basically are the rules regarding their activities, where they specify that they cannot be charged in court if the material on their website affected you in any way.
  2. Next is the Privacy Policy where they specify the rules regarding the data they collect from your activity on their website. Mostly, this is the page where they assure you your information won’t be sold to 3rd parties for marketing or anything else and instead will be used to improve your data experience.
  3. Then, there’s the 18 USC 2257 statement, which is one of the laws that allow pornography in the USA, as far as I know.
  4. Lastly, there’s the DMCA takedown form, where a user might request the removal of a video if he has ownership for it, it implies him in any way or someone he may know.

All of these are mandatory if you want Google to take you seriously and index your site properly. I do not recommend to copy and paste these from an established website but to modify it according to what type of website do you have.

 SEO for adult websites

In my experience, there are 3 important factors in building a website: Quality, Content, and Design. Now assuming that you have the design knowledge or you will hire someone to do this, we will focus on the SEO. Now, we all know what does SEO means and for what is useful – it brings you visitors from search engines for free – if you do it properly, of course!

  • Keyword stuffing – you might think this is a great idea because visitors can find you for multiple keywords – wrong. Actually, Google can give you a penalty for keyword stuffing in the long term – so keep your keywords niche based.
  • Getting no-follow links – you probably think this is a waste of time, but actually the do-follow/no-follow ratio should be close to 1, otherwise, your website might look unnatural. So, a good ratio between do-follow links and no-follows links could help your website grow maybe even more than a 90% do-follow one.
  • Link building – If we compare the opportunities for a normal website to create backlinks and an adult one, you will say that the adult website has a limited range of websites where they can create backlinks – which is true. That’s the reason why I’m recommending to create smart backlinks in places that matters instead of focusing on all of them and spamming the forums. You should devote one hour per day to create backlinks, not to do thousands in a day.
  • Original Content is the key – Yes, I know you’ve probably heard it a lot – but it’s the truth. Even if you copy a movie from another website, you should upload it with a custom title and a custom description wrote by you. Be sure not to make grammar mistakes.
  • Check your competitors – Really! In terms of SEO, this one of the best advice anyone can give. Spy on your competitors because your visitors are there and it’s for your benefit to bring some from him to your website. Use web services that will allow you to see where did he create backlinks, can you do it the same? Perfect. Now, you don’t want to copy him – but to be the best in that niche. So, be smarter than him – See what he did and do it better.
  • Check regularly about SEO – Google changes its algorithms once every three/six months, so be sure to keep in touch with SEO and follow everything that Google recommends you to do. Having a site that follows the Google guidelines is the first key to succeed in this industry.

Traffic & Tricks

Now you have a website that follows every guideline that Google has but still, you don’t have a lot of traffic. So, you need to advertise your website with a few tricks in order to grow your number of visitors daily. I’m going to create a list of tips and tricks to get traffic for your website which has been recommended by various sources and webmasters.

  1. Get Social

  • Reddit – one of the things that makes Reddit special is that you can post in different Subreddits according to the niche that you’re in. Let’s say you want to promote your video in the Busty niche, you do a search on Reddit for the keyword ‘’busty’’ and you find multiple Subreddits where you can submit a video from your website (Be sure you respect the rules ). Do this daily and you’ll get free traffic for your niche. Unfortunately, Reddit has banned adult content as of 2019.
  • Tumblr – I’ve heard a lot of people who managed to create some adult Tumblr blogs using software in order to grow the followers. I don’t think that’s a good method so I recommend you to do it manually daily. In about a month or more you should have an active list of followers here and also, some free traffic for your website.
  • Twitter – Same thing as for Tumblr, there is a lot of software that follows people automatically so they can follow you back. It’s up to you if you want to do it manually or automatically. Twitter can also bring you some free adult traffic too, and you can also watermark a photo with your website.
  • Sex.com and other pin submit websites – On this type of website, you can either submit the same photos from Tumblr in order to increase your followers or you can link directly to your website. It’s recommended to link directly only when the picture submitted is with a porn actress already known and with a link out to your website. Sites like these can send you a boost of traffic also, especially if you submit quality content to it.
  • Facebook, Instagram, LinkedIn – Don’t try to advertise adult here, it’s extremely hard and you may get your account blocked one day.
  1. The porn re-uploading method

This method was a black-hat technique used by multiple webmasters to drive traffic to a CPA offer and making a lot of money. People started using it in 2015 and the method is working even in 2017, however, the results aren’t the same.

This method takes a little bit of time but the results are proven to work. We won’t deliver the people to a CPA offer but to a real website where they can find videos they love – so the method is not black-hat anymore.

So, what’s with this method?

Firstly, you need to find a known adult website that allows you to upload porn videos. The list here is huge: PornHub, xVideos, xHamster, YouPorn, etc. Then you need to upload there a video with no copyright or watermark on it, mostly videos with cam girls or something similar. When you upload it, you need to put a title for it and afterward the link to your website.

Example: Blonde girl on girl on yourWebsite.com.

Sexy adult Blogs - Uload videos

Sexy adult Blogs - Uload videos

That’s it!

It’s this simple. Upload it to multiple websites and wait for visitors to visit your website. Do this regularly and don’t upload more than 5-10 videos per day/per website.

  1. Submit to adult directories, forums, etc.

There are a lot of adult directories where visitors come to find new places to watch adult movies. If you search this on Google, you can find more than 20 directories like this.

This won’t bring you a lot of traffic, but these are good for your link building technique. Here’s a little trick that worked for a friend of mine. He looked on an adult directory to find a bug or a dead link then reported to the adult directory webmaster the issue. The webmaster thanks him and offered him the first spot in the “Tube websites” category for 24h. In those 24h, he got more than 500 visitors to his website from him. You can also try to do this, maybe it will work for you too.

Sexy adult Blogs - Adult Directories

Sexy adult Blogs - Adult Directories

The forums are another place where you can advertise your website, however, be sure not to spam it too much. A signature with your website and being active on that forum should be enough to bring you some visitors daily. You may also create a thread in the “Site review” category if the forum has one.

  1. The Pornstar ask & reply method

It’s mandatory for your website to have a pornstar category.

Why?

It will increase your number of visitors.

So, how does this work?

Firstly, you need to upload more than 5-10 videos with the same pornstar. I recommend you to check PornHub regularly and see what are the most viewed porn stars, the trending ones, and the newest ones. Create a page on your website for each and upload 5-10 videos.

Sexy adult Blogs - Pornstar QA

Sexy adult Blogs - Pornstar QA

Now, you must also find a gif of that pornstar. Afterward, create two accounts on namethatporn.com and namethatpornstar.com. With one, you should post the GIF and with the other one you should answer it using the name and a link to the category on your website. Therefore, if somebody else would be interested in the same pornstar – you’ve gained a happy visitor.

Don’t spam too much with this method, focus on adding value to with it. One good backlink worth more than 1000 bad ones. If the visitor is happy, he will return

  1. The link exchange method

Here’s a method that all the industry knows – and probably so do you. The link exchange method consists of a ‘Friends list’ or ‘Partners list’ on your website where you should put the websites you’re exchanging the links with. Be sure that he has one too in order to do this.

The only thing you must do here is speaking with the webmaster of a website in your niche and convince him that it would be for the benefit for both of you if you would exchange links – he will get some visitors from you and you will get some from him. Make sure both links are do-follow ones.

There you go, with this methods you traffic will start to grow. The social method would create a list of followers that will visit your site almost daily – within three months of work you should receive at least 1,000 visitors per day from this.

With the Porn Upload method the sky is the limit – here it depends on the quality of the videos that you uploaded and how many visitors checked your link – usually after three months of 5-10 videos uploaded per day – you should get more than 2000 visitors daily, but these visitors grow by the number of the videos uploaded.

The other 3 methods should bring you a 500-1000 per day after a certain period of time. Now you have around 5000 visitors per day and also Google indexed your website so for some certain keywords, your website would be on the first page. Check those keywords and see their monthly volume and find new ones that have volume and you can get on the first page on.

Adult Traffic Monetization – how is it done?

Monetizing an adult site requires a very different skillset. You can’t just go and slap Google Adsense or Amazon Affiliates because you’ll get instantly banned faster than a Ferrari.

You need to understand that most networks work only with mainstream traffic and if you have adult traffic you need to work with adult-focused networks. There are a ton of networks that want your adult traffic, but you’ll want to work with a network that has been in the industry for a while, has a great reputation and easy/fast payments every month no matter where you live.

Here are a few examples of the types of ads you can use with adult networks (surprisingly, you have a plethora of options):

make money porn blogging exoclick video ads

make money porn blogging exoclick video ads

As it’s obvious, 99% of adult content comes in the form of tube sites and videos, so in-video banners are available from several networks.

make money porn blogging exoclick native ads

make money porn blogging exoclick native ads

Native ads are huge and have only grown in the last 5 years. But they have recently made their entrance into the adult world as well. Native ads look like related posts on the same website but actually take you to another website.

make money porn blogging exoclick ads

make money porn blogging exoclick ads

A super new format that has made its way to the internet is push ads. You can also monetize email clicks if you have an email list from your adult site.

make money adult blogging plugrush pop ads

make money adult blogging plugrush pop ads

Obviously, old ad formats like regular banners and popups are available as well for adult content. They tend to work well and everybody uses them.

make money adult blogging plugrush ads

make money adult blogging plugrush ads

And finally, you have ads focused on mobile for pretty much all of the formats we talked about (just adapted for mobile screens).

As you can see there’s a ton of options available either for text, video, and images in your website to show ads in different positions, layouts, sizes and for both mobile and desktop devices.

But which networks have this type of ads and where can you sign up for them? Here are a few ones that I recommend:

  • Exoclick – The best and biggest adult network in the world. Exoclick can help you monetize your website with banners, pop-ups, native ads, push notifications, interstitials, in video ads, etc. Sign up here and get started. This is my top recommended option.
  • Plugrush – They have a traffic trade program, which means for every user you send to them, they will send one back. It’s a cool way to start gaining new visitors, however, they don’t mention the geo’s from where the users are coming so you might send them more value than you will receive – however, it’s a good way to increase the traffic. Also, they can help you monetize your adult traffic but the performance is way better with Exoclick.
  • – this is a well-known network that only shows pop up and pop-under ads. They have an adult category and decent CPMs because their advertisers base is quite huge.

Following this tutorial, you could grow an adult website to 50k-100k visitors per day, which can get you between $500 to $3000 per month.You must remember that at all times you must follow the Google guidelines and also that these methods and tricks take time.

Don’t expect to be the new PornHub overnight because it won’t happen. It can even get you more than three months, depending on how much time you dedicate to your website daily.

Extra Resources

Other places that might help you as a future adult webmaster:

  • http://www.makemoneyadultcontent.com – One of the best blogs for adult webmasters where the owner explains almost everything he did to grow his websites and created a source of passive income for him.
  • http://gfy.com/ – The biggest forum in the adult industry. Here are a lot of webmasters which made $xxx,xxx if not millions with their adult websites. There are a lot of good educational materials and people that might help you grow your website there.
  • https://www.blackhatworld.com – A community of webmasters that posts weekly tricks that they use to grow a website or to earn a few dollars, could be useful as the Porn Re-uploading method appeared here first and then everyone started doing it.

As noted at the top of this page, this content was not originally posted to Ultimate SEO but was a guest post on SEO-Stream.com

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Sex, Speed And The SEO Migration of Romantic Depot to WordPress

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Romantic Depot operates six, soon to be seven adult stores offering sex toys and lingerie, in the New York City area.  Their flagship stores are in Manhattan and the Bronx.  They’ve been around for sometime and over the years their website aged along with other businesses seeking to help drive local foot traffic. With the move to mobile devices in full […]
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Romantic Depot operates six, soon to be seven adult stores offering sex toys and lingerie, in the New York City area.  Their flagship stores are in Manhattan and the Bronx.  They’ve been around for sometime and over the years their website aged along with other businesses seeking to help drive local foot traffic.

With the move to mobile devices in full demonstration the old RomanticDepot.com site was not responsive.  This lead the owner of the chain to build a new site that was mobile friendly and it lead to Ultimate SEO‘s involvement overseeing the process of migrating to this new site without hurting the site’s strong local SEO presence.

Romantic Depot does have an impressive keyword positioning presence in the New York City area. Even nationally they are on page 2 of results for “sex shop“.  The goal was to ensure a smooth transition to the mobile site while maintaining the SEO that had been built over the years.

301 Redirects

The new site was largely a 1 to 1 ratio.  The html static page manhattan.html went now to /manhattan/ on the WordPress site.  We placed in any one off redirects, a redirect that took any url that ended in .html and would return it without the html and a redirect for the index.html homepage to come back with the WordPress homepage at /

Backlink

Backlinks are the life blood of a sit’s ranking and it was important to ensure that those would be maintained with relevant content as well.  Using SEMRush.com we collected all of the backlinks and their existing targets and ensured those had rules as well.  While the site’s backlinks were in the tens of thousands it quick came down to a few hundred target urls that needed to be accounted for to maintain SEO.

Site Speed

Most of the work involved in preparing for the migration was speed performance in nature.  The new site when tested on GTMetrix.com was loading in 12.6 seconds with over 400 http requests. We targeted a 3 second load and through Cloudflare.com we were able to utilize a CDN that brought the site closer to users as well as offered other benefits.  Cloudflare alone brough the site load time to about 7 seconds.

We further limited content that could be on other pages for those other pages such as Google maps to the location homepages. Instituting lazy load ended up being the primary aspect of speeding up the site.  Image optimization was also completed and a move to PHP7.3 from 5.6.  Merging CSS and JS files also worked to reduce the requests.

SIte Speed FOr SEO MIgration

SIte Speed FOr SEO MIgration

With our work to provide a faster site complete the migration was completed and load times on the site are under 3 seconds for mobile users.

Multi Domain Strategy Consolidation

During the migration I also mentioned the value of building one brand.  RomanticDepotSuperStore.com was the site used as the online store for the chain.

The problem that arises from multiple domain strategies is the segmentation of resources and confusion it can cause to Google Analytics.  An easy eample of this is the bounce rate and pageviews metrics are actually hurt on the primary domain.

Consider this… a person searches romantic depot on Google.  The first result is their site, likely the person is going to want to know what items might be at the store.  Once the page loads they find the link to the store, maybe even before the page loads.  Clicking that link they are now taken to a new domain.

That visitors actions would have counted as a bounced visitor.  See when someone goes to your site and immediately leaves for another site that signals to Google that what was on that original site wasn’t what the searcher wanted.  To prevent future searchers from going to a site that people leave directly after going to it they might increase the position of other sites to try and correct for this in the future.  That ultimately means the top spot position for the keyword is being hampered by the site’s structure.

Further Google sees that a person wasn’t even interested enough in the site to look at a second page, they just left.  In realty the second site is part of the same overall topic or brand its just that Google doesn’t necessarily understand that.  An artificially inflated bounce rate and lower page views are all that the first site is getting and the second site is losing out as well as most of the marketing is surrounding the first site’s address…backlinks, social mentions and such.

Lower Bounce Rate

The illustration above shows our page views of the main root domain.  Guess when on the graph the romanticdepotsuperstore.com site was rolled into the main domains … late July.  The thing is, the traffic isn’t any greater its just not split up anymore.  The homepage link to the store is now going to a subfolder of the same domain, its helping by acting as another page view rather than hurting the site as a bounce.

The keywords and authority of this additional site were better utilized under the main domain RomanticDepot.com and this site was migrated to a subfolder /store as a separate WordPress site.

Thats important the site was migrated as a separate site under the original.  This was done for multiple reason and it creates its own set of unique challenges but we’ll discuss that later in a future post.

Consolidated Backlinks

The consolidation of the sites further helps with SEO because after we migrated we put into place redirects from the store’s domain to its new home within the subfolder.  That means all the backlinks now combine to help one site.  Lets consider the following illustration…

Domain A: DA 30 Backlinks: 10,000 Referring Domains: 1,000

Domain B: DA 30 Backlinks: 9,000 Referring Domains: 900

Competitor: DA 35 Backlinks: 13,000 Referring Domains: 1,300

Lets assume everything else is the same…we’d expect then that Competitor will rank higher on Google Search.  But if we combine Domain A ad Domain B.

Domain AB: DA 40 Backlinks: 19,000 Referring Domains: 1,900

Everything else still the same….Domain AB will now rank higher than the Competitor.

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AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud Computing | Clear Winner

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Why I Made The Switch To Digital Ocean And You Should Too After a year of ballooning costs I stumbled across Digital Ocean an figured I’d try their $5 VPS server and compare it to my Amazon Web Services experience. Astonishing… Digital Ocean quickly grabbed my attention with the straight forward ease of use. I had a working cPanel server in less than 20 minutes. They make the entry into Cloud Computing easy with a 1 CPU 1 GB Ram server that has 25GB SSD and 1000GB Transfer …. also included was 2 external IP Addresses and the Ability to create a firewall protecting my servers. That cost $5 a month. Jaw dropping I exclaim the AWS price is $5 just for the two IP addresses! I should have made an apples to apples comparison but at that moment I was off. My AWS Configuration And Cost: 2 t2.medium 2[Find Out More]
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AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud…

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Auto Posting Across Social Media Platforms – IFTTT – Buffer.com

I hate missing out just as much as anyone else.  Its why Ultimate SEO has accounts on Twitter, Facebook, LinkedIn, Tumblr, Pinterest, Flickr, Youtube, Blogger, Instagram, SnapChat and more.  But the only thing worse than not being on a platform is to not appear active on that platform. If someone’s first impression of you or your company is your activity on a forgotten profile it is more damaging than not having been there to begin with. IFTTT And Buffer Thats where IFTTT has stepped in and been able to save time while helping to get a message out consistently.  From WordPress IFTTT automatically shares and posts each update to a slew of other sites and until recently its been the most effective means for auto updating social media.  Now that Google+ has ended and with the loss of Gmail applets on IFTTT it may be a good time to look […]
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Auto Posting Across Social Media Platforms – IFTTT – Buffer.com Web Host, Design, Data and SEO Services Source…

I hate missing out just as much as anyone else.  Its why Ultimate SEO has accounts on Twitter, Facebook, LinkedIn, Tumblr, Pinterest, Flickr, Youtube, Blogger, Instagram, SnapChat and more.  But the only thing worse than not being on a platform is to not appear active on that platform. If someone’s first impression of you or your company is your activity on a forgotten profile it is more damaging than not having been there to begin with.

IFTTT And Buffer

Thats where IFTTT has stepped in and been able to save time while helping to get a message out consistently.  From WordPress IFTTT automatically shares and posts each update to a slew of other sites and until recently its been the most effective means for auto updating social media.  Now that Google+ has ended and with the loss of Gmail applets on IFTTT it may be a good time to look again at social media auto posting techniques.  Recently it appears LinkedIn may have discontinued its connection to IFTTT as well, which is a shame and hurts both LinkedIn and IFTTT.

buffer.com

buffer.com


In researching IFTTT applets Buffer.com came to light.  Its mostly a paid version of what IFTTT did for free but it also includes a free options which allows integration with 3 social media platforms.  In the use case of Ultimate SEO that meant connecting to LinkedIn.  The other two positions going to Facebook and Twitter as those are the powerhouse social media platforms.

Automated Cross Posting In Social Media

My ultimate goal is to fully automate this process and I haven’t yet seen that in Buffer.com but further testing may reveal that an action from IFTTT completes this chain.  Its not enough to be able to post an individual article from one site to all, we need something that checks all sites and then auto publishes what isnt published on others to those sites.

You might think of this daisy chain of social media as if it were a PBN.  It’s a network of separate sites but all you.

I’ll keep you updated on this case study.  At present though IFTTT still appears to be the best auto posting option for social media.  It can start from a sites RSS feed or an integrated service like WordPress then post to a central site such as Blogger which has a lot of versatility due to the number of connections available.

Connectors Applets Or Recipes

Some connections utilized for Ultimate SEO include:

(The WordPress to X recipes are available but I’d recommend making these connections through Blogger where possible for consistency)

Blogger applets

Blogger applets

  • WordPress to Blogger
  • WordPress to Photostream
  • WordPress to Tumblr
  • WordPress to Facebook
  • WordPress to Twitter
  • Blogger to Buffer – this recipe enables the auto posting into LinkedIn
  • Blogger to Flickr
  • Blogger to Pinterest
  • Blogger to Bitly
  • Blogger to Diigo
  • Blogger to Instapaper
  • Blogger to Reddit
  • Blogger to Pocket
  • Blogger to Trello
  • Blogger to Dropbox
  • Blogger to OneNote

It may appear that I love Blogger but its important to have a centralized distribution point.  Consider how easy it would be to accidentally create an auto updating loop if you didn’t have a defined start.  I accidentally created one of these months ago and it was annoying first discovering it and second reviewing where in the chain I was picking up the update I was trying to put down.  So blogger serves in that regard as a check point on redundancy.  I also prefer a secondary site from WordPress.  If after publishing something on WordPress you realized the permalink is too long or something just didn’t look right, you at least have another spot to stop that mistake from going out to everything else.

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Easiest Tools To Speed Up WordPress Site Load Times For SEO

In a previous post we noted the difference speed can make in search engine ranking.  The same content delivered in different ways was listed on the same domains but in different positions between desktop and mobile indexes.  Site Speed Affects Ranking In this post we’re going to review two less popular ways to speed up your site and we’ll mention the popular ways.  There’s a reason why Ultimate SEO uses slightly different processes for page load. Often people download plugin optimizers and add page cache plugins to speed up their sites.  Caching is important and serves as one of the best methods of speeding up a site, but there are several points in which you may decide to cache content and where you decide to make that choice does matter. Here are is a very simple diagram of a site and users who are asking that site for content.  In […]
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Easiest Tools To Speed Up WordPress Site Load Times For SEO Web Host, Design, Data and SEO Services Source…

Site RSS

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Speed: Page Load – Technical SEO Out Ranks Most In Mobile

A Case Study of SEO Metrics And Rank Here is a recently added FAQ to the Ultimate SEO FAQ section. Let me show you how important it is…. Why is realtor.com not higher than zumper.com in the mobile search on the right?  Consider these metrics Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108 Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830 In every metric realtor.com wins, so why is it below Zumper.com on the mobile search? Site Speed Test on GTMetrix Realtor.com Fails Speed Zumper.com Passes Speed So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed.  And we cant discount this as … well its only important in mobile.  In case you […]
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Speed: Page Load – Technical SEO Out Ranks Most In Mobile Web Host, Design, Data and SEO Services Source…

A Case Study of SEO Metrics And Rank

Here is a recently added FAQ to the Ultimate SEO FAQ section.

Let me show you how important it is….desktop vs mobile search results

desktop vs mobile search results

Why is realtor.com not higher than zumper.com in the mobile search on the right?  Consider these metrics

Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108

Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830

In every metric realtor.com wins, so why is it below Zumper.com on the mobile search?

Site Speed Test on GTMetrix

Realtor.com Fails Speed

site speed

site speed

Zumper.com Passes Speed

page load

page load

So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed.  And we cant discount this as … well its only important in mobile.  In case you missed it…

60% of searches are mobile

60% of searches are mobile

Now when we consider the facts above lets also dispel people’s over fascination for keywords and text optimization and position of frequency of words, the content length …. on-site SEO, the SEO of the 1990s as I call it… both sites present the same content to the desktop and mobile versions they just differ wildly in the speed.  What are some of the reasons?  Realtor.com decided to present 16 rows of 3 images of homes to visitors while Zumper shows 4 rows of 1 image …. and then additional rows load as you scroll down.  Lazy Load and 1 image vs 3.  Thats how they keep their requests to about a third of the realtor.com page.

What Are Requests?

I’d suggest you think of requests as if they are shots from a gun at your head.  You need to avoid them!  Less shots is a lot better…

Requests are literally requests of the server before the page can load.  If I make a page with one image on it that is one request.  Lets say I decide to replace that image with a slider with 5 slides, now I have 5 requests … the same page area but that cool feature increases the trips required of a computer to quadruple!  Lets say now I add social media icons to the page … Facebook, Twitter, Instagram, LinkedIn and an email icon …. small and just up in the right corner.  That social media addition just added 5 more requests.  Think about all the things on your page, they don’t all come together in one big Amazon package with a smile…. they are shipped to the computer individually.  Now I have one page with 1 request and another with 10 and the initial difference isn’t much…that slider only displays one image at a time.

Latency And Requests

Servers don’t respond instantly…they take a little while to think and retrieve the requested resource and then it has to travel the distance from the server to your computer…may be at the speed of light, but light still takes time.  This time is called latency.  50 milliseconds is a good latency.

If both servers in the FAQ had a 50 ms latency.  We can assume that the

Realtor.com server will take 50 ms x 301 requests = 15050 ms or 15 seconds

Zumper.com server will take 50 ms x 134 requests = 6700 ms or 6 seconds  

I hope this explains why you want to limit requests, and prioritize speed as much as you focus on keywords.

Ways To Decrease Requests

Do you need separate images?  On ultimateseo.org I wanted to show my COMPTia certifications.  I have 4 icons … I combined them to make one image.   Thats 1/4 the requests but no change in user experience other than a quicker site.

technical certifications

technical certifications

Lazy Load

Lazy Load also helps speed up the initial page load time.  If “below the fold” you have a lot of images on a page … the page needs those images still to finish the load unless you institute lazy load which essentially tells the computer to load an image only when it is coming into view.  This makes sense likely if you have 300 images on the page and plenty of them are scrolled far down….but all in all I’m on the fence on Lazy Load.  I ran speed tests on the homepage of this site with Lazy Load on …. 3 tests results 2.3 seconds, 1.9 seconds and 1.9 seconds.  I turned off lazy load, and reran the test and got 2.3 seconds, 1.9 seconds and 1.7 seconds.  So technically the site loaded faster with Lazy Load off….keep in mind it take a bit of thinking for the server to implement it. This helps speed up a site drastically if there are a ton of images spread vertically…but not much in a normal page.  What are the full implications on SEO when a site is crawled?

Its suggested by “Ask Yoast” that Lazy Load is fine for SEO and the images are rendered as Google scrolls down the page and indexes the content.

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