AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud Computing | Clear Winner

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Why I Made The Switch To Digital Ocean And You Should Too After a year of ballooning costs I stumbled across Digital Ocean an figured I’d try their $5 VPS server and compare it to my Amazon Web Services experience. Astonishing… Digital Ocean quickly grabbed my attention with the straight forward ease of use. I had a working cPanel server in less than 20 minutes. They make the entry into Cloud Computing easy with a 1 CPU 1 GB Ram server that has 25GB SSD and 1000GB Transfer …. also included was 2 external IP Addresses and the Ability to create a firewall protecting my servers. That cost $5 a month. Jaw dropping I exclaim the AWS price is $5 just for the two IP addresses! I should have made an apples to apples comparison but at that moment I was off. My AWS Configuration And Cost: 2 t2.medium 2[Find Out More]
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Auto Posting Across Social Media Platforms – IFTTT – Buffer.com

I hate missing out just as much as anyone else.  Its why Ultimate SEO has accounts on Twitter, Facebook, LinkedIn, Tumblr, Pinterest, Flickr, Youtube, Blogger, Instagram, SnapChat and more.  But the only thing worse than not being on a platform is to not appear active on that platform. If someone’s first impression of you or your company is your activity on a forgotten profile it is more damaging than not having been there to begin with. IFTTT And Buffer Thats where IFTTT has stepped in and been able to save time while helping to get a message out consistently.  From WordPress IFTTT automatically shares and posts each update to a slew of other sites and until recently its been the most effective means for auto updating social media.  Now that Google+ has ended and with the loss of Gmail applets on IFTTT it may be a good time to look […]
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Auto Posting Across Social Media Platforms – IFTTT – Buffer.com Web Host, Design, Data and SEO Services Source…

I hate missing out just as much as anyone else.  Its why Ultimate SEO has accounts on Twitter, Facebook, LinkedIn, Tumblr, Pinterest, Flickr, Youtube, Blogger, Instagram, SnapChat and more.  But the only thing worse than not being on a platform is to not appear active on that platform. If someone’s first impression of you or your company is your activity on a forgotten profile it is more damaging than not having been there to begin with.

IFTTT And Buffer

Thats where IFTTT has stepped in and been able to save time while helping to get a message out consistently.  From WordPress IFTTT automatically shares and posts each update to a slew of other sites and until recently its been the most effective means for auto updating social media.  Now that Google+ has ended and with the loss of Gmail applets on IFTTT it may be a good time to look again at social media auto posting techniques.  Recently it appears LinkedIn may have discontinued its connection to IFTTT as well, which is a shame and hurts both LinkedIn and IFTTT.

buffer.com

buffer.com


In researching IFTTT applets Buffer.com came to light.  Its mostly a paid version of what IFTTT did for free but it also includes a free options which allows integration with 3 social media platforms.  In the use case of Ultimate SEO that meant connecting to LinkedIn.  The other two positions going to Facebook and Twitter as those are the powerhouse social media platforms.

Automated Cross Posting In Social Media

My ultimate goal is to fully automate this process and I haven’t yet seen that in Buffer.com but further testing may reveal that an action from IFTTT completes this chain.  Its not enough to be able to post an individual article from one site to all, we need something that checks all sites and then auto publishes what isnt published on others to those sites.

You might think of this daisy chain of social media as if it were a PBN.  It’s a network of separate sites but all you.

I’ll keep you updated on this case study.  At present though IFTTT still appears to be the best auto posting option for social media.  It can start from a sites RSS feed or an integrated service like WordPress then post to a central site such as Blogger which has a lot of versatility due to the number of connections available.

Connectors Applets Or Recipes

Some connections utilized for Ultimate SEO include:

(The WordPress to X recipes are available but I’d recommend making these connections through Blogger where possible for consistency)

Blogger applets

Blogger applets

  • WordPress to Blogger
  • WordPress to Photostream
  • WordPress to Tumblr
  • WordPress to Facebook
  • WordPress to Twitter
  • Blogger to Buffer – this recipe enables the auto posting into LinkedIn
  • Blogger to Flickr
  • Blogger to Pinterest
  • Blogger to Bitly
  • Blogger to Diigo
  • Blogger to Instapaper
  • Blogger to Reddit
  • Blogger to Pocket
  • Blogger to Trello
  • Blogger to Dropbox
  • Blogger to OneNote

It may appear that I love Blogger but its important to have a centralized distribution point.  Consider how easy it would be to accidentally create an auto updating loop if you didn’t have a defined start.  I accidentally created one of these months ago and it was annoying first discovering it and second reviewing where in the chain I was picking up the update I was trying to put down.  So blogger serves in that regard as a check point on redundancy.  I also prefer a secondary site from WordPress.  If after publishing something on WordPress you realized the permalink is too long or something just didn’t look right, you at least have another spot to stop that mistake from going out to everything else.

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Easiest Tools To Speed Up WordPress Site Load Times For SEO

In a previous post we noted the difference speed can make in search engine ranking.  The same content delivered in different ways was listed on the same domains but in different positions between desktop and mobile indexes.  Site Speed Affects Ranking In this post we’re going to review two less popular ways to speed up your site and we’ll mention the popular ways.  There’s a reason why Ultimate SEO uses slightly different processes for page load. Often people download plugin optimizers and add page cache plugins to speed up their sites.  Caching is important and serves as one of the best methods of speeding up a site, but there are several points in which you may decide to cache content and where you decide to make that choice does matter. Here are is a very simple diagram of a site and users who are asking that site for content.  In […]
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Easiest Tools To Speed Up WordPress Site Load Times For SEO Web Host, Design, Data and SEO Services Source…

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Speed: Page Load – Technical SEO Out Ranks Most In Mobile

A Case Study of SEO Metrics And Rank Here is a recently added FAQ to the Ultimate SEO FAQ section. Let me show you how important it is…. Why is realtor.com not higher than zumper.com in the mobile search on the right?  Consider these metrics Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108 Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830 In every metric realtor.com wins, so why is it below Zumper.com on the mobile search? Site Speed Test on GTMetrix Realtor.com Fails Speed Zumper.com Passes Speed So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed.  And we cant discount this as … well its only important in mobile.  In case you […]
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Speed: Page Load – Technical SEO Out Ranks Most In Mobile Web Host, Design, Data and SEO Services Source…

A Case Study of SEO Metrics And Rank

Here is a recently added FAQ to the Ultimate SEO FAQ section.

Let me show you how important it is….desktop vs mobile search results

desktop vs mobile search results

Why is realtor.com not higher than zumper.com in the mobile search on the right?  Consider these metrics

Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108

Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830

In every metric realtor.com wins, so why is it below Zumper.com on the mobile search?

Site Speed Test on GTMetrix

Realtor.com Fails Speed

site speed

site speed

Zumper.com Passes Speed

page load

page load

So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed.  And we cant discount this as … well its only important in mobile.  In case you missed it…

60% of searches are mobile

60% of searches are mobile

Now when we consider the facts above lets also dispel people’s over fascination for keywords and text optimization and position of frequency of words, the content length …. on-site SEO, the SEO of the 1990s as I call it… both sites present the same content to the desktop and mobile versions they just differ wildly in the speed.  What are some of the reasons?  Realtor.com decided to present 16 rows of 3 images of homes to visitors while Zumper shows 4 rows of 1 image …. and then additional rows load as you scroll down.  Lazy Load and 1 image vs 3.  Thats how they keep their requests to about a third of the realtor.com page.

What Are Requests?

I’d suggest you think of requests as if they are shots from a gun at your head.  You need to avoid them!  Less shots is a lot better…

Requests are literally requests of the server before the page can load.  If I make a page with one image on it that is one request.  Lets say I decide to replace that image with a slider with 5 slides, now I have 5 requests … the same page area but that cool feature increases the trips required of a computer to quadruple!  Lets say now I add social media icons to the page … Facebook, Twitter, Instagram, LinkedIn and an email icon …. small and just up in the right corner.  That social media addition just added 5 more requests.  Think about all the things on your page, they don’t all come together in one big Amazon package with a smile…. they are shipped to the computer individually.  Now I have one page with 1 request and another with 10 and the initial difference isn’t much…that slider only displays one image at a time.

Latency And Requests

Servers don’t respond instantly…they take a little while to think and retrieve the requested resource and then it has to travel the distance from the server to your computer…may be at the speed of light, but light still takes time.  This time is called latency.  50 milliseconds is a good latency.

If both servers in the FAQ had a 50 ms latency.  We can assume that the

Realtor.com server will take 50 ms x 301 requests = 15050 ms or 15 seconds

Zumper.com server will take 50 ms x 134 requests = 6700 ms or 6 seconds  

I hope this explains why you want to limit requests, and prioritize speed as much as you focus on keywords.

Ways To Decrease Requests

Do you need separate images?  On ultimateseo.org I wanted to show my COMPTia certifications.  I have 4 icons … I combined them to make one image.   Thats 1/4 the requests but no change in user experience other than a quicker site.

technical certifications

technical certifications

Lazy Load

Lazy Load also helps speed up the initial page load time.  If “below the fold” you have a lot of images on a page … the page needs those images still to finish the load unless you institute lazy load which essentially tells the computer to load an image only when it is coming into view.  This makes sense likely if you have 300 images on the page and plenty of them are scrolled far down….but all in all I’m on the fence on Lazy Load.  I ran speed tests on the homepage of this site with Lazy Load on …. 3 tests results 2.3 seconds, 1.9 seconds and 1.9 seconds.  I turned off lazy load, and reran the test and got 2.3 seconds, 1.9 seconds and 1.7 seconds.  So technically the site loaded faster with Lazy Load off….keep in mind it take a bit of thinking for the server to implement it. This helps speed up a site drastically if there are a ton of images spread vertically…but not much in a normal page.  What are the full implications on SEO when a site is crawled?

Its suggested by “Ask Yoast” that Lazy Load is fine for SEO and the images are rendered as Google scrolls down the page and indexes the content.

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