Google Search Console Intro Video – How To Add A Site

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Google Search Console Intro:
It isn’t Google Analytics but it is essential to your SEO efforts and you should use this powerful free tool.  In this video we briefly look at Google Search Console and I walk you through adding a site and verifying it using DNS records.
Part 1 of our Search Console Videos
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Visit CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video for the whole story Gain More Traffic With Existing Content: GSC provides existing sites a handy list of pages that need new, better titles ands descriptions.  This video walks you through identifying pages that need new titles in order to rank better on Google. Hits: 0 The post CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

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Visit How To Apply For Unemployment – Help Self Employed During Coronavirus for the whole story Normally you might not qualify for unemployment, but this isn’t normally.  Self employed, contractors, Uber Drivers and servers normally do not earn unemployment benefits but you should apply! You may not get the state benefits but you could qualify for federal benefits of $600 a week.  You don’t know unless you apply. This is a […] The post How To Apply For Unemployment – Help Self Employed During Coronavirus appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

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Visit Another Year As A Top Rated Upwork SEO for the whole story   Happy anniversary, Matthew! You’ve maintained your Top Rated status for another full year! We created the Top Rated program to support the best talent on Upwork. Less than 10% of our community has earned this distinction, and even fewer maintain the high quality and standards for as long as you have. I want to […] The post Another Year As A Top Rated Upwork SEO appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

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On this day nine years ago the MS Dhoni-led Indian Cricket Team won their second World Cup title at the Wankhede Stadium, Mumbai by defeating Sri Lanka by 6 wickets. Sri Lanka team won the toss and opted to bat after winning the toss in the finals of the ICC Cricket World Cup 2011. Batting first Sri Lankan team scored 274-6 (50) with the help of Mahela Jayawardene century (103*) and small cameos from Tillakaratne Dilshan (33), Kumar Sangakkara (48), Nuwan Kulasekara (32), Thisara Perera (22*), Thilan Samaraweera (21). Yuvraj Singh did not fail to impress in the finals also as he picked 2 wickets. Zaheer Khan and Harbhajan Singh picked 2 and 1 wickets respectively. Team India openers Virender Sehwag and Sachin Tendulkar came to crease and it was Lasith Malinga who brought the much-needed breakthrough by taking the wicket of Virender Sehwag (0) of the 2nd ball of the innings. Gautam Gambhir joined Tendulkar but again it was Malinga who picked up the most crucial wicket of Sachin (18) in the 7th over. Virat Kohli came to crease and joined Gautam and made a crucial partnership of 83 runs for the 3rd wicket as Tillakaratne Dilshan took an unbelievable catch to dismiss Virat Kohli (35). Gautam Gambhir was playing his role and the captain joined him and both of them took the match far away from Sri Lanka but Gambhir got run out on 97 and failed to make a three-figure score. Yuvraj Singh joined MS Dhoni and took the game to the end. Team India needed 4 runs off 11 balls and Nuwan Kulasekara was bowling and MS Dhoni smashed his helicopter shot for the Six and India won the World Cup after 28 years. And Ravi Shastri’s commentary “Dhoniiiiii…finishes off in style…a magnificent strike into the crowd…India lift the World…

Ninth Anniversary Of India’s Second World Cup Win Web Host, Design, Data and SEO Services

Visit Political SEO Case Study: Louisville Metro Council Website for the whole story Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   The site is aesthetically pleasing, the candidate picked out a good template for that.  The template does incorporate some oddities in its coding and utilizes […] The post Political SEO Case Study: Louisville Metro Council Website appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

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Visit Passing Time In A Coronavirus Pandemic – Minecraft Is Back for the whole story https://youtu.be/bCGk17gERgs A quick tour of some parts of this massive map open to anyone. Minecraft Map That Added A Year To Matt’s MBA Studies   Seriously, Id have graduated a year sooner if I hadn’t been building this Minecraft city.  That was back in 2012 and several others helped in creating the avenues, channels, subways, […] The post Passing Time In A Coronavirus Pandemic – Minecraft Is Back appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

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Visit Yahoo FinanceArticle: Top 25 SEO Agencies Named for the whole story I don’t necessarily pay much attention to top whatever lists but in SEO they can show some level of relevance regarding visibility.  After all its the goal of SEO to make a site get noticed and I think it looks good for any SEO agency to get noticed.  That’s why I’m happy with the ranking […] The post Yahoo FinanceArticle: Top 25 SEO Agencies Named appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

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We’re continuing to encourage free guest post submissions.  While no one has posted an article in the last month, the test article recived 880 views.  That wouldnt include views from other sites syndicating that RAA feed.   At present I’ll give this resource another month or so and in the absence of a guest post submission I’ll discontinue the site.  To prevent that, create an account (Captcha is disabled omn purpose, if asked leave captcha blank. Source…

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Visit SEO Search Engine UltimateSEO.center for the whole story Anyone can do SEO…and have a blog. SEO Information Accuracy If you Google something you always get back 1,000,000 results of varying quality.  SEOs aren’t tested and credentialed … one of my competing SEO Agencies in Local Search rankings has no formal education and spent time in a prison for meth distribution.  (So many you’ll […] The post SEO Search Engine UltimateSEO.center appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

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Visit Page Speed Optimization On WordPress – SEO Technical Audit Part 1 for the whole story Part 1 of a new series Completing A SEO Technical Audit begins with a popular topic Page Speed WordPress Optimization.  Its popular for good reason, in an article I note an example where a site ranks higher on mobile search than its bigger, higher DA competitor because of page speed.  The video walks through using […] The post Page Speed Optimization On WordPress – SEO Technical Audit Part 1 appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

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Political SEO Case Study: Louisville Metro Council Website

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Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   The site is aesthetically pleasing, the candidate picked out a good template for that.  The template does incorporate some oddities in its coding and utilizes […]
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Visit Political SEO Case Study: Louisville Metro Council Website for the whole story

Highlands Campaign Site

A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   The site is aesthetically pleasing, the candidate picked out a good template for that.  The template does incorporate some oddities in its coding and utilizes a page builder that was new to me.  Elementor remains my go to favorite page builder and is widely used, this template uses Bold Builder which reminds me a little bit of King or WP Page Bakery.

The page builder can be unintuitive and clunky at times requiring creative fixes and CSS hacks.  Ultimately though I’d say the page builder is neither an asset or a liability for this theme.

Reillyforcouncil.com wasn’t my preferred domain name, I prefer the candidate’s name but I joined the effort after the initial decisions were made, including the web host.

The COVID-19 pandemic has had an effect on the election.  The way it is carried out and the date have had to adapt.  The candidate created a smart section to the site about this new factor in the election.  A Coronavirus resource page for Louisville called Highlands Strong is now up and running.   This resource may eclipse the typical draw on a campaign site such as the Issues page which outlines the candidates causes for the Highlands neighborhood.

This candidate site has been an exception to my past ones with a more involved candidate and that has translated into a less controlled environment for me.  You might think a more involved client is better but generally in SEO the more centralized the decision making process with an SEO the better the results for the site.  Where a candidate might know his or her message to voters, the SEO knows how to get Google to deliver that message to the intended voters.

Shawn Reilly Is A Doer

The candidate for Louisville’s Metro Council race is a doer.  He’s know as a hands on neighborhood champion and that message was the primary focus.   It’s been evident in past news articles such as when Shawn did the city’s neglected work and paved a pothole.  This grass roots can do mentality may be great for a councilman.   He’s experienced in local politics and serves as the president of a neighborhood association within the Highlands.

Shawn Reilly Site Speed

Notice that the site receives an A in PageSpeed.  As I have noted to many clients this is not telling you that the site has a good page speed.  This just reflects how much optimization is incorporated on the metrics that GTMetrix reviews.  It can be said then that this site is optimized and the page speed won’t be improved through more optimization.

I prefer for SEO efforts to have the site on a VPS cloud server but the site is hosted on a shared plan, much like most clients begin with these are budget options but tend to come with speed deficiencies.  Speed wise the site is clocking in at 5.9s which is double the standard goal of 3 seconds.  The lack of a CDN is something I plan to address with the candidate this week.  Obviously my preferred vendor here is Cloudflare.  I suspect that will move the site load closer to 3 seconds…generally a CDN cuts load times in half.

SEO Is More Than The Content

Social Media is paramount in providing early rankings in Google with desired keywords.  The work we did together was primarily focused on the site’s creation, he has worked to bolster the content but the site’s SEO efforts haven’t really been addressed.  These largely fell outside of the scope of the work I was hired to do but are coming to my attention as a need to deliver a solution that really works for the client.

I’ve noted in previous articles and also on Quora that SEO is more about what happens off site than what happens on the page.  In Is SEO optimization easier than we are led to believe?  I noted “Anyone who thinks SEO is about content should go out and build a site with the absolute best content and then sit there and tell us what happens. If you want a spoiler, nothing happens…you’re content will sit there alone and die a slow death from loneliness. If youre tinkering with the content you must have already done the hard work, that actually makes up about 75% of a site’s ability to rank. Or you don’t know what ranking factors are more important and then yes….you can believe you’re doing SEO. Most ranking factors have nothing to do with the on page factors.”

In this case the site has the content and has the regular updates but at present is ranking for only about 2 keywords on Google.  The opponents site is not ranking any better which demonstrates that Political SEO is still too often an after thought.  I hear campaigns now and then say that they hadn’t seen results in the past, and thats largely because SEO wasn’t given the same priority as building the site itself.

Political SEO Case Study

This creates an interesting opportunity for me to demonstrate the changes a site might receive with a concerted SEO effort.  The Shawn Reilly site has been up for about 2 months and found 2 keywords on Google.  SEMRush shows little organic traffic earned for the site or the opponents site.

I plan to address the SEO speed issue with a move to include a CDN.  To push the campaign to post video blogs on Youtube and Facebook which link back to the site and to build relevant backlinks to the site.  It’ll be interesting to compare the two sites SEO visibility as we get closer to the election.

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Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure

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TrueInfluence.com has been an Ultimate SEO client for several months now. During that time a central project has been to deliver the companies web pages in three seconds or less. TrueInfluence is a data intelligence marketing organization. IntentBase is a product of theirs and they are focused heavily in lead generation and demand generation.  The […]
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SEO WordPress Optimization

Initial success was quick to be realized in optimization of the sites images, the addition of a CDN network, html compression and image compression. After this first phase the site was loading at about 5 seconds on average.

This meant the site was loading in less than half as long as before but still almost twice as long as our three second goal. In reviewing what we had to do we identified three areas that we felt encompases a site’s speed.

I. Content – animations, js, css, images, video files

These are the basics that every site should have in place by default. Rarely does a new client have all of these in place.

II. Site Optimization – compression, software versions, CDN 

Adding Content Delivery Network or CDN as an optimization.  While a CDN is infrastructure its not required for a site to function but servers to improve the delivery of content, so for our purposes it is an optimization.

III. Server and Networking Infrastructure – host hardware, 

SEO Optimization Areas

 

Content For SEO Speed

Speed is important to SEO ranking. It’s incredibly important with mobile users which now out number desktop users on Google’s search engine. Google has an initiative called Mobile First and its title makes it obvious what they want to see from sites.

In previous tests we’ve seen a visible bump caused by a site’s speed performance. This was observed with at least 3 sites that were first on shared hosting, then given a dedicated VPS server.

Leaving behind the animations and scrollers is an easy thing for an SEO to advocate but it’s sometimes those elements that drive the site’s conversion rates. Content that’s rich in only text may be great for Google but it isn’t the best way to present yourself to future clients. Our goal was to minimize animation but leave content largely intact.

We also worked to resolve site errors and broken links within the content.

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WordPress SEO Security Settings For WP Cerber

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One might think cybersecurity is not an SEO topic, but it is a very important SEO topic.  SEO as I keep noting here is more than keywords today. Technical SEO is about speed optimization, files such as robots.txt and sitemap.xml and security of your site IS an SEO matter. If you neglect your security Google […]
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WordPress SEO Security Settings For WP Cerber

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WordPress plugin settings and suggestions using WP Cerber, a Wordfence alternative. Security And SEO Go Hand And Hand Today In Ensuring A Site’s Google Ranking And Index-ability.

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