Duplicate Content Kills Your SEO

Visit Duplicate Content Kills Your SEO for the whole story
Duplicate content is a threat to your SEO rankings but not in the way you think.  It is distracting you from stuff that actually matters.  Google has no penalty and notes much of the web is duplicate content, the question is whether your use of the content ads value. Google noted over ten years ago […]
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Visit PBN, GuestPost or Syndication for Backlink Building for the whole story Backlink Building We can spend all day optimizing our pages for keywords that we researched for days and never rank content on Google Search.  Its just the cold hard fact that in SEO onpage optimization is the easiest thing and it used to work in the 1990s … heck back then you could keyword stuff […] The post PBN, GuestPost or Syndication for Backlink Building appeared first on Ultimate SEO | Backlinks – Forums, FAQs & Guides. …

PBN, GuestPost or Syndication for Backlink Building Web Host, Design, Data and SEO Services

Visit New Google Backlink Types And SEO Value Of NoFollow Links Changes for the whole story Two things are important for you to take away from this post and they are listed right below.  We’ve then included Google content explaining these two changes in backlinks.  If the text is italic and navy blue, its quoted from Google. User Generated Content or Sponsored Backlinks Added Are two additional rel=”” tag options introduced […] The post New Google Backlink Types And SEO Value Of NoFollow Links Changes appeared first on Ultimate SEO | Backlinks – Forums, FAQs & Guides. …

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Visit Sex, Speed And The SEO Migration of Romantic Depot to WordPress for the whole story Romantic Depot operates six, soon to be seven adult stores offering sex toys and lingerie, in the New York City area.  Their flagship stores are in Manhattan and the Bronx.  They’ve been around for sometime and over the years their website aged along with other businesses seeking to help drive local foot traffic. With the move to mobile devices in full […] The post Sex, Speed And The SEO Migration of Romantic Depot to WordPress appeared first on Ultimate SEO | Backlinks – Forums, FAQs & Guides. …

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Visit Managing And Maintaining A PBN for the whole story PBNs in 2019 can be just as effective as they once were if properly maintained and staged.  Mimicing an organic site goes a long way in the stability of your PBN. Additional Private Blog Network Resources: SEO PBN – Collection of all our SEO Articles on PBNs PBN Videos For Finding Expired Domains Backlinks and […] The post Managing And Maintaining A PBN appeared first on Ultimate SEO | Backlinks – Forums, FAQs & Guides. …

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Visit Adobe Flash Ends A Decade Late for the whole story Adobe Will No Longer Support Flash After 2020, 10 Years After Steve Jobs Argued Why It Should End In 2010. Google Announced in September 2019 that it was phasing out support for Flash from its Chrome browser following Adobe;s announcement that they would end support in 2020.  Apple users wont likely hear much about the […] The post Adobe Flash Ends A Decade Late appeared first on Ultimate SEO | Backlinks – Forums, FAQs & Guides. …

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Visit Custom SEO Site Audit for the whole story Example Audit Considerations This post includes a client audit recently completed with the client’s name largely removed.  Some reports are linked too from within the report and since those reports are still of use to the client they remain largely intact. This has prevented redaction of these external reports. Graphics may include the client’s site […] The post Custom SEO Site Audit appeared first on Ultimate SEO | Backlinks – Forums, FAQs & Guides. …

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Visit WordPress SEO Security Settings For WP Cerber for the whole story One might think cybersecurity is not an SEO topic, but it is a very important SEO topic.  SEO as I keep noting here is more than keywords today. Technical SEO is about speed optimization, files such as robots.txt and sitemap.xml and security of your site IS an SEO matter. If you neglect your security Google […] The post WordPress SEO Security Settings For WP Cerber appeared first on Ultimate SEO | Backlinks – Forums, FAQs & Guides. …

WordPress SEO Security Settings For WP Cerber Web Host, Design, Data and SEO Services

Visit SEO PBN for the whole story Private Blog Networks or PBNs have a vilified reputation of being “black hat SEO” but this is a poor way of looking at an SEO tool still used by many just by other names. Hits: 168 The post SEO PBN appeared first on Ultimate SEO | Backlinks – Forums, FAQs & Guides. …

SEO PBN Web Host, Design, Data and SEO Services

Visit Link Building: Redirecting Expired Domains Backlinks for the whole story Link building is one of the harder  aspects of SEO and because of this one of the least done. Unfortunately it is many times more powerful than anything you do to your page and content.  No level of optimization of content will trump the power of well placed relevant backlinks. Its so hard few ever […] The post Link Building: Redirecting Expired Domains Backlinks appeared first on Ultimate SEO | Backlinks – Forums, FAQs & Guides. …

Link Building: Redirecting Expired Domains Backlinks Web Host, Design, Data and SEO Services

Visit Duplicate Content Kills Your SEO for the whole story Duplicate content is a threat to your SEO rankings but not in the way you think.  It is distracting you from stuff that actually matters.  Google has no penalty and notes much of the web is duplicate content, the question is whether your use of the content ads value. Google noted over ten years ago […] The post Duplicate Content Kills Your SEO appeared first on Ultimate SEO | Backlinks – Forums, FAQs & Guides. …

Duplicate Content Kills Your SEO Web Host, Design, Data and SEO Services

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WordPress SEO Security Settings For WP Cerber

Visit WordPress SEO Security Settings For WP Cerber for the whole story
One might think cybersecurity is not an SEO topic, but it is a very important SEO topic.  SEO as I keep noting here is more than keywords today. Technical SEO is about speed optimization, files such as robots.txt and sitemap.xml and security of your site IS an SEO matter. If you neglect your security Google […]
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WordPress SEO Security Settings For WP Cerber

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WordPress plugin settings and suggestions using WP Cerber, a Wordfence alternative. Security And SEO Go Hand And Hand Today In Ensuring A Site’s Google Ranking And Index-ability.

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New Google Backlink Types And SEO Value Of NoFollow Links Changes

Visit New Google Backlink Types And SEO Value Of NoFollow Links Changes for the whole story
Two things are important for you to take away from this post and they are listed right below.  We’ve then included Google content explaining these two changes in backlinks.  If the text is italic and navy blue, its quoted from Google. User Generated Content or Sponsored Backlinks Added Are two additional rel=”” tag options introduced […]
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Nearly 15 years ago, the nofollow attribute was introduced as a means to help fight comment spam. It also quickly became one of Google’s recommended methods for flagging advertising-related or sponsored links. The web has evolved since nofollow was introduced in 2005 and it’s time for nofollow to evolve as well.
Today, we’re announcing two new link attributes that provide webmasters with additional ways to identify to Google Search the nature of particular links. These, along with nofollow, are summarized below:rel=”sponsored”: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.rel=”ugc”: UGC stands for User Generated Content, and the ugc attribute value is recommended for links within user generated content, such as comments and forum posts.

rel=”nofollow”: Use this attribute for cases where you want to link to a page but don’t want to imply any type of endorsement, including passing along ranking credit to another page.

When nofollow was introduced, Google would not count any link marked this way as a signal to use within our search algorithms. This has now changed. All the link attributes — sponsored, UGC and nofollow — are treated as hints about which links to consider or exclude within Search. We’ll use these hints — along with other signals — as a way to better understand how to appropriately analyze and use links within our systems.
Why not completely ignore such links, as had been the case with nofollow? Links contain valuable information that can help us improve search, such as how the words within links describe content they point at. Looking at all the links we encounter can also help us better understand unnatural linking patterns. By shifting to a hint model, we no longer lose this important information, while still allowing site owners to indicate that some links shouldn’t be given the weight of a first-party endorsement.
We know these new attributes will generate questions, so here’s a FAQ that we hope covers most of those.

Do I need to change my existing nofollows?
No. If you use nofollow now as a way to block sponsored links, or to signify that you don’t vouch for a page you link to, that will continue to be supported. There’s absolutely no need to change any nofollow links that you already have.

Can I use more than one rel value on a link?
Yes, you can use more than one rel value on a link. For example, rel=”ugc sponsored” is a perfectly valid attribute which hints that the link came from user-generated content and is sponsored. It’s also valid to use nofollow with the new attributes — such as rel=”nofollow ugc” — if you wish to be backwards-compatible with services that don’t support the new attributes.

If I use nofollow for ads or sponsored links, do I need to change those?
No. You can keep using nofollow as a method for flagging such links to avoid possible link scheme penalties. You don’t need to change any existing markup. If you have systems that append this to new links, they can continue to do so. However, we recommend switching over to rel=”sponsored” if or when it is convenient.

Do I still need to flag ad or sponsored links?
Yes. If you want to avoid a possible link scheme action, use rel=“sponsored” or rel=“nofollow” to flag these links. We prefer the use of “sponsored,” but either is fine and will be treated the same, for this purpose.

What happens if I use the wrong attribute on a link?
There’s no wrong attribute except in the case of sponsored links. If you flag a UGC link or a non-ad link as “sponsored,” we’ll see that hint but the impact — if any at all — would be at most that we might not count the link as a credit for another page. In this regard, it’s no different than the status quo of many UGC and non-ad links already marked as nofollow.
It is an issue going the opposite way. Any link that is clearly an ad or sponsored should use “sponsored” or “nofollow,” as described above. Using “sponsored” is preferred, but “nofollow” is acceptable.

Why should I bother using any of these new attributes?
Using the new attributes allows us to better process links for analysis of the web. That can include your own content, if people who link to you make use of these attributes.

Won’t changing to a “hint” approach encourage link spam in comments and UGC content?
Many sites that allow third-parties to contribute to content already deter link spam in a variety of ways, including moderation tools that can be integrated into many blogging platforms and human review. The link attributes of “ugc” and “nofollow” will continue to be a further deterrent. In most cases, the move to a hint model won’t change the nature of how we treat such links. We’ll generally treat them as we did with nofollow before and not consider them for ranking purposes. We will still continue to carefully assess how to use links within Search, just as we always have and as we’ve had to do for situations where no attributions were provided.

When do these attributes and changes go into effect?
All the link attributes, sponsored, ugc and nofollow, now work today as hints for us to incorporate for ranking purposes. For crawling and indexing purposes, nofollow will become a hint as of March 1, 2020. Those depending on nofollow solely to block a page from being indexed (which was never recommended) should use one of the much more robust mechanisms listed on our Learn how to block URLs from Google help page.

Posted by Danny Sullivan and Gary

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