301 Redirects Of Expired Domains – What SEOs Don’t Tell Ya

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Wouldn’t it be so much easier to just buy a site that similar to yours and redirect all their backlinks to yourself … you might try point them to relevant content or simply to your homepage.  I do that.  I’ve lead clients to try it with great results.  But it seems back ops and the more prolific SEO channels out there generally ignore redirecting or they discourage it.
Consider Yoast … they are hands down number one in SEO page optimization on a WordPress site.  There blog then largely is widely accepted and they have said relatively nothing on the matter … but would it surprise you to learn they actually do it themselves?  Something they do but they’ve never made a blog post about it.
Heres a video I made where I show others redirecting backlinks from now functionally defunct sites to their homepage.
 
Now what?  Well so now you need to learn what sites to register and to redirect.  This involves a minor audit of the site first.  But thats another video.
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Visit 301 Redirects Of Expired Domains – What SEOs Don’t Tell Ya for the whole story

Wouldn’t it be so much easier to just buy a site that similar to yours and redirect all their backlinks to yourself … you might try point them to relevant content or simply to your homepage.  I do that.  I’ve lead clients to try it with great results.  But it seems back ops and the more prolific SEO channels out there generally ignore redirecting or they discourage it.

Consider Yoast … they are hands down number one in SEO page optimization on a WordPress site.  There blog then largely is widely accepted and they have said relatively nothing on the matter … but would it surprise you to learn they actually do it themselves?  Something they do but they’ve never made a blog post about it.

Heres a video I made where I show others redirecting backlinks from now functionally defunct sites to their homepage.

Now what?  Well so now you need to learn what sites to register and to redirect.  This involves a minor audit of the site first.  But thats another video.

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Building A Custom CDN With DigitalOcean – UltimateCDN.com

Visit Building A Custom CDN With DigitalOcean – UltimateCDN.com for the whole story
Ultimate SEO is all for trying things and testing out options.  While we’ve used JetPack we’ve settled on Cloudflare over a year ago as our preferred CDN provider.  Ultimate SEO is a Cloudflare Certified Partner and we offer SEO Hosting packages through our Ultimate SEO Network which uses https://ultimateseo.net for all infrastructure.
Building a custom CDN though we registered UltimateCDN.com which we’ll use in this experiment.
Speed And Mobile Search Results
In previous articles we’ve discussed the importance of speed.  Two client articles addressed this: Sex, Speed And The SEO Migration of Romantic Depot to WordPress and Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure.
We have also shown how less established, less well known, less trusted sites can out rank household brands by just being faster in Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority.
With mobile searches number now over 50% of all searches speed is a premium means to rank up among content.  Every time this site loads in the 2 second range we gain momentum and every time I find myself dropping in the rankings I realize I forgot to turn…

Visit Building A Custom CDN With DigitalOcean – UltimateCDN.com for the whole story

Ultimate SEO is all for trying things and testing out options.  While we’ve used JetPack we’ve settled on Cloudflare over a year ago as our preferred CDN provider.  Ultimate SEO is a Cloudflare Certified Partner and we offer SEO Hosting packages through our Ultimate SEO Network which uses https://ultimateseo.net for all infrastructure.

Building a custom CDN though we registered UltimateCDN.com which we’ll use in this experiment.

Speed And Mobile Search Results

In previous articles we’ve discussed the importance of speed.  Two client articles addressed this: Sex, Speed And The SEO Migration of Romantic Depot to WordPress and Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure.

We have also shown how less established, less well known, less trusted sites can out rank household brands by just being faster in Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority.

With mobile searches number now over 50% of all searches speed is a premium means to rank up among content.  Every time this site loads in the 2 second range we gain momentum and every time I find myself dropping in the rankings I realize I forgot to turn on our CDN.

Content Delivery Networks Deliver Content From Edge Servers

A CDN is a Content Delivery Network.  Essentially your load balancing on a global scale, this isnt new but its new to non-multibillion dollar companies.  Literally all across the world you’d need data centers all caching the content served by your webserver and providing it to visitors closer to them than to your webserver.

Bring the data closer to the user and spreading out the load delivers a smoother web experience.  It looks like this graphic.

A CDN

Each server has the same content on it, all served from the one server that hosts the content usually. To build an effective global network though is expensive, unless you rent space on someone elses.  Thats where CDN providers come in and provide services to sites too small to build their own network.

Free Options: JetPack CDN and Cloudflare CDN – I hate one love the other

Jetpack is a free CDN that operates a plugin on WordPress … I HATE it …. everytime I use it, the rewrites of all my images get messed up and I effectively loss all graphics on a site.  You still see from time to time references in articles where the image doesnt display.  9 times out of 10 its trying to still use JetPack.  I’ve search and replaced in the WordPress database but still somehow the referrences remain and the images don’t work anymore.  I never use Jetpack.

Cloudflare provides a free tier that speeds up your site but these only cache a limited amount of the site.  To my knowledge images and html are not cached making the free CDN option only a half win.  The paid plan does offer better CDN options and they’re still next to nothing in cost at $20/month.

Using DigitalOcean Spaces To Build Custom CDN

As you may recall in Technical SEO: Digital Ocean vs Google Cloud vs AWS DigitalOcean came out the cheapest and best in performance testing.  They have their “Spaces” S3 compatible storage solution thats object oriented … great for static content.

This naturally creates an opportunity to scale out a CDN and DigitalOcean offers free Domain Name Service so picking them as the DNS easily allows a custom subdomain to take root for a CDN on their Spaces.  network.ultimatecdn.com is an example now.

UltimateCDN.net

I’ll continue to develop this resource and test its performance, updating here with more data soon.

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Google Search Console Intro Video – How To Add A Site

Visit Google Search Console Intro Video – How To Add A Site for the whole story
Google Search Console Intro:
It isn’t Google Analytics but it is essential to your SEO efforts and you should use this powerful free tool.  In this video we briefly look at Google Search Console and I walk you through adding a site and verifying it using DNS records.
Part 1 of our Search Console Videos
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Visit CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video for the whole story Gain More Traffic With Existing Content: GSC provides existing sites a handy list of pages that need new, better titles ands descriptions.  This video walks you through identifying pages that need new titles in order to rank better on Google. Hits: 0 The post CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video Web Host, Design, Data and SEO Services

Visit How To Apply For Unemployment – Help Self Employed During Coronavirus for the whole story Normally you might not qualify for unemployment, but this isn’t normally.  Self employed, contractors, Uber Drivers and servers normally do not earn unemployment benefits but you should apply! You may not get the state benefits but you could qualify for federal benefits of $600 a week.  You don’t know unless you apply. This is a […] The post How To Apply For Unemployment – Help Self Employed During Coronavirus appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

How To Apply For Unemployment – Help Self Employed During Coronavirus Web Host, Design, Data and SEO Services

Visit Another Year As A Top Rated Upwork SEO for the whole story   Happy anniversary, Matthew! You’ve maintained your Top Rated status for another full year! We created the Top Rated program to support the best talent on Upwork. Less than 10% of our community has earned this distinction, and even fewer maintain the high quality and standards for as long as you have. I want to […] The post Another Year As A Top Rated Upwork SEO appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Another Year As A Top Rated Upwork SEO Web Host, Design, Data and SEO Services

On this day nine years ago the MS Dhoni-led Indian Cricket Team won their second World Cup title at the Wankhede Stadium, Mumbai by defeating Sri Lanka by 6 wickets. Sri Lanka team won the toss and opted to bat after winning the toss in the finals of the ICC Cricket World Cup 2011. Batting first Sri Lankan team scored 274-6 (50) with the help of Mahela Jayawardene century (103*) and small cameos from Tillakaratne Dilshan (33), Kumar Sangakkara (48), Nuwan Kulasekara (32), Thisara Perera (22*), Thilan Samaraweera (21). Yuvraj Singh did not fail to impress in the finals also as he picked 2 wickets. Zaheer Khan and Harbhajan Singh picked 2 and 1 wickets respectively. Team India openers Virender Sehwag and Sachin Tendulkar came to crease and it was Lasith Malinga who brought the much-needed breakthrough by taking the wicket of Virender Sehwag (0) of the 2nd ball of the innings. Gautam Gambhir joined Tendulkar but again it was Malinga who picked up the most crucial wicket of Sachin (18) in the 7th over. Virat Kohli came to crease and joined Gautam and made a crucial partnership of 83 runs for the 3rd wicket as Tillakaratne Dilshan took an unbelievable catch to dismiss Virat Kohli (35). Gautam Gambhir was playing his role and the captain joined him and both of them took the match far away from Sri Lanka but Gambhir got run out on 97 and failed to make a three-figure score. Yuvraj Singh joined MS Dhoni and took the game to the end. Team India needed 4 runs off 11 balls and Nuwan Kulasekara was bowling and MS Dhoni smashed his helicopter shot for the Six and India won the World Cup after 28 years. And Ravi Shastri’s commentary “Dhoniiiiii…finishes off in style…a magnificent strike into the crowd…India lift the World…

Ninth Anniversary Of India’s Second World Cup Win Web Host, Design, Data and SEO Services

Visit Political SEO Case Study: Louisville Metro Council Website for the whole story Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   The site is aesthetically pleasing, the candidate picked out a good template for that.  The template does incorporate some oddities in its coding and utilizes […] The post Political SEO Case Study: Louisville Metro Council Website appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Political SEO Case Study: Louisville Metro Council Website Web Host, Design, Data and SEO Services

Visit Passing Time In A Coronavirus Pandemic – Minecraft Is Back for the whole story https://youtu.be/bCGk17gERgs A quick tour of some parts of this massive map open to anyone. Minecraft Map That Added A Year To Matt’s MBA Studies   Seriously, Id have graduated a year sooner if I hadn’t been building this Minecraft city.  That was back in 2012 and several others helped in creating the avenues, channels, subways, […] The post Passing Time In A Coronavirus Pandemic – Minecraft Is Back appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Passing Time In A Coronavirus Pandemic – Minecraft Is Back Web Host, Design, Data and SEO Services

Visit Yahoo FinanceArticle: Top 25 SEO Agencies Named for the whole story I don’t necessarily pay much attention to top whatever lists but in SEO they can show some level of relevance regarding visibility.  After all its the goal of SEO to make a site get noticed and I think it looks good for any SEO agency to get noticed.  That’s why I’m happy with the ranking […] The post Yahoo FinanceArticle: Top 25 SEO Agencies Named appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Yahoo FinanceArticle: Top 25 SEO Agencies Named Web Host, Design, Data and SEO Services

We’re continuing to encourage free guest post submissions.  While no one has posted an article in the last month, the test article recived 880 views.  That wouldnt include views from other sites syndicating that RAA feed.   At present I’ll give this resource another month or so and in the absence of a guest post submission I’ll discontinue the site.  To prevent that, create an account (Captcha is disabled omn purpose, if asked leave captcha blank. Source…

Update Web Host, Design, Data and SEO Services

Visit SEO Search Engine UltimateSEO.center for the whole story Anyone can do SEO…and have a blog. SEO Information Accuracy If you Google something you always get back 1,000,000 results of varying quality.  SEOs aren’t tested and credentialed … one of my competing SEO Agencies in Local Search rankings has no formal education and spent time in a prison for meth distribution.  (So many you’ll […] The post SEO Search Engine UltimateSEO.center appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

SEO Search Engine UltimateSEO.center Web Host, Design, Data and SEO Services

Visit Page Speed Optimization On WordPress – SEO Technical Audit Part 1 for the whole story Part 1 of a new series Completing A SEO Technical Audit begins with a popular topic Page Speed WordPress Optimization.  Its popular for good reason, in an article I note an example where a site ranks higher on mobile search than its bigger, higher DA competitor because of page speed.  The video walks through using […] The post Page Speed Optimization On WordPress – SEO Technical Audit Part 1 appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Page Speed Optimization On WordPress – SEO Technical Audit Part 1 Web Host, Design, Data and SEO Services

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CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video

Visit CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video for the whole story
Gain More Traffic With Existing Content: GSC provides existing sites a handy list of pages that need new, better titles ands descriptions.  This video walks you through identifying pages that need new titles in order to rank better on Google. Hits: 0
The post CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…
CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video Web Host, Design, Data and SEO Services Source…

Visit CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video for the whole story Gain More Traffic With Existing Content: GSC provides existing sites a handy list of pages that need new, better titles ands descriptions.  This video walks you through identifying pages that need new titles in order to rank better on Google. Hits: 0 The post CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video Web Host, Design, Data and SEO Services

Visit How To Apply For Unemployment – Help Self Employed During Coronavirus for the whole story Normally you might not qualify for unemployment, but this isn’t normally.  Self employed, contractors, Uber Drivers and servers normally do not earn unemployment benefits but you should apply! You may not get the state benefits but you could qualify for federal benefits of $600 a week.  You don’t know unless you apply. This is a […] The post How To Apply For Unemployment – Help Self Employed During Coronavirus appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

How To Apply For Unemployment – Help Self Employed During Coronavirus Web Host, Design, Data and SEO Services

Visit Another Year As A Top Rated Upwork SEO for the whole story   Happy anniversary, Matthew! You’ve maintained your Top Rated status for another full year! We created the Top Rated program to support the best talent on Upwork. Less than 10% of our community has earned this distinction, and even fewer maintain the high quality and standards for as long as you have. I want to […] The post Another Year As A Top Rated Upwork SEO appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Another Year As A Top Rated Upwork SEO Web Host, Design, Data and SEO Services

On this day nine years ago the MS Dhoni-led Indian Cricket Team won their second World Cup title at the Wankhede Stadium, Mumbai by defeating Sri Lanka by 6 wickets. Sri Lanka team won the toss and opted to bat after winning the toss in the finals of the ICC Cricket World Cup 2011. Batting first Sri Lankan team scored 274-6 (50) with the help of Mahela Jayawardene century (103*) and small cameos from Tillakaratne Dilshan (33), Kumar Sangakkara (48), Nuwan Kulasekara (32), Thisara Perera (22*), Thilan Samaraweera (21). Yuvraj Singh did not fail to impress in the finals also as he picked 2 wickets. Zaheer Khan and Harbhajan Singh picked 2 and 1 wickets respectively. Team India openers Virender Sehwag and Sachin Tendulkar came to crease and it was Lasith Malinga who brought the much-needed breakthrough by taking the wicket of Virender Sehwag (0) of the 2nd ball of the innings. Gautam Gambhir joined Tendulkar but again it was Malinga who picked up the most crucial wicket of Sachin (18) in the 7th over. Virat Kohli came to crease and joined Gautam and made a crucial partnership of 83 runs for the 3rd wicket as Tillakaratne Dilshan took an unbelievable catch to dismiss Virat Kohli (35). Gautam Gambhir was playing his role and the captain joined him and both of them took the match far away from Sri Lanka but Gambhir got run out on 97 and failed to make a three-figure score. Yuvraj Singh joined MS Dhoni and took the game to the end. Team India needed 4 runs off 11 balls and Nuwan Kulasekara was bowling and MS Dhoni smashed his helicopter shot for the Six and India won the World Cup after 28 years. And Ravi Shastri’s commentary “Dhoniiiiii…finishes off in style…a magnificent strike into the crowd…India lift the World…

Ninth Anniversary Of India’s Second World Cup Win Web Host, Design, Data and SEO Services

Visit Political SEO Case Study: Louisville Metro Council Website for the whole story Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   The site is aesthetically pleasing, the candidate picked out a good template for that.  The template does incorporate some oddities in its coding and utilizes […] The post Political SEO Case Study: Louisville Metro Council Website appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Political SEO Case Study: Louisville Metro Council Website Web Host, Design, Data and SEO Services

Visit Passing Time In A Coronavirus Pandemic – Minecraft Is Back for the whole story https://youtu.be/bCGk17gERgs A quick tour of some parts of this massive map open to anyone. Minecraft Map That Added A Year To Matt’s MBA Studies   Seriously, Id have graduated a year sooner if I hadn’t been building this Minecraft city.  That was back in 2012 and several others helped in creating the avenues, channels, subways, […] The post Passing Time In A Coronavirus Pandemic – Minecraft Is Back appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Passing Time In A Coronavirus Pandemic – Minecraft Is Back Web Host, Design, Data and SEO Services

Visit Yahoo FinanceArticle: Top 25 SEO Agencies Named for the whole story I don’t necessarily pay much attention to top whatever lists but in SEO they can show some level of relevance regarding visibility.  After all its the goal of SEO to make a site get noticed and I think it looks good for any SEO agency to get noticed.  That’s why I’m happy with the ranking […] The post Yahoo FinanceArticle: Top 25 SEO Agencies Named appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Yahoo FinanceArticle: Top 25 SEO Agencies Named Web Host, Design, Data and SEO Services

We’re continuing to encourage free guest post submissions.  While no one has posted an article in the last month, the test article recived 880 views.  That wouldnt include views from other sites syndicating that RAA feed.   At present I’ll give this resource another month or so and in the absence of a guest post submission I’ll discontinue the site.  To prevent that, create an account (Captcha is disabled omn purpose, if asked leave captcha blank. Source…

Update Web Host, Design, Data and SEO Services

Visit SEO Search Engine UltimateSEO.center for the whole story Anyone can do SEO…and have a blog. SEO Information Accuracy If you Google something you always get back 1,000,000 results of varying quality.  SEOs aren’t tested and credentialed … one of my competing SEO Agencies in Local Search rankings has no formal education and spent time in a prison for meth distribution.  (So many you’ll […] The post SEO Search Engine UltimateSEO.center appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

SEO Search Engine UltimateSEO.center Web Host, Design, Data and SEO Services

Visit Page Speed Optimization On WordPress – SEO Technical Audit Part 1 for the whole story Part 1 of a new series Completing A SEO Technical Audit begins with a popular topic Page Speed WordPress Optimization.  Its popular for good reason, in an article I note an example where a site ranks higher on mobile search than its bigger, higher DA competitor because of page speed.  The video walks through using […] The post Page Speed Optimization On WordPress – SEO Technical Audit Part 1 appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Page Speed Optimization On WordPress – SEO Technical Audit Part 1 Web Host, Design, Data and SEO Services

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How To Apply For Unemployment – Help Self Employed During Coronavirus

Visit How To Apply For Unemployment – Help Self Employed During Coronavirus for the whole story
Normally you might not qualify for unemployment, but this isn’t normally.  Self employed, contractors, Uber Drivers and servers normally do not earn unemployment benefits but you should apply! You may not get the state benefits but you could qualify for federal benefits of $600 a week.  You don’t know unless you apply. This is a […]
The post How To Apply For Unemployment – Help Self Employed During Coronavirus appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…
How To Apply For Unemployment – Help Self Employed During Coronavirus Web Host, Design, Data and SEO Services Source…

Visit How To Apply For Unemployment – Help Self Employed During Coronavirus for the whole story

Normally you might not qualify for unemployment, but this isn’t normally.  Self employed, contractors, Uber Drivers and servers normally do not earn unemployment benefits but you should apply!

You may not get the state benefits but you could qualify for federal benefits of $600 a week.  You don’t know unless you apply.

This is a video where, Matthew Leffler of Ultimate SEO walks you through the application of Kentucky question by question.

Video: How To Apply For Unemployment During Coronavirus

Many States Have Extended Coverage And The Federal Government Is Offering An Additional $600 A Week.

It isn’t your fault the state is in lock down.  This pandemic is affecting all kinds of industries.  Even in SEO / Web Design there are many less projects because people are less interested in expanding their site’s visibility than ensuring they remain in business.

That has created a huge drain on incomes, nearly 25% of all workers are now nontraditional and that is a huge need.

It is better to extend benefits to everyone than to have one in four out seeking worker in a pandemic.  So thats why you should apply for unemployment.

In Kentucky you may qualify for about $400 a week and an extra $600 a week from the federal government.  Even if you do not qualify for state benefits you may qualify for the federal benefits.

You should apply.

There isn’t requirements to seek work (in Kentucky at least), you dont have to have paid taxes into the unemployment program and you do not need to show income in most cases.

You just need to have been someone who was able to earn a living and now you can’t.

Example: Some fields such as sex workers would not normally qualify but listing your self employment as a consultant and explaining the lack of clients would likely be a good case scenario for a person who needs benefits and that we want to have not working during a pandemic.

This is an unprecedented time and if you stay at home now you not only help yourself but you help those that are sick and those that are vulnerable.

So apply, you have nothing to lose.

Need more help?  You can try contacting your state’s unemployment offices.  Usually called DES or Department of Employment Services.  Feel free to post comments here or use the Forum Topic: Unemployment Help.

Finally Two Disclaimers

Fraud Is Bad – I want to be clear that I do not advocate false claims, be honest on the application but you can be smart about how you answer.

I’m Not A Lawyer – This video is offered as friendly help, but it is not legal advice nor is it guarenteed accurate beyond Matt Leffler’s personal understanding. If you need legal advice call a lawyer, they’re likely not working too.

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Another Year As A Top Rated Upwork SEO

Visit Another Year As A Top Rated Upwork SEO for the whole story
  Happy anniversary, Matthew! You’ve maintained your Top Rated status for another full year! We created the Top Rated program to support the best talent on Upwork. Less than 10% of our community has earned this distinction, and even fewer maintain the high quality and standards for as long as you have. I want to […]
The post Another Year As A Top Rated Upwork SEO appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…
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Visit Another Year As A Top Rated Upwork SEO for the whole story

Top Rated

Happy anniversary, Matthew!
You’ve maintained your Top Rated status for another full year!

We created the Top Rated program to support the best talent on Upwork. Less than 10% of our community has earned this distinction, and even fewer maintain the high quality and standards for as long as you have.

I want to personally thank you for all the great work you do to help make Upwork a vibrant community.

Wishing you continued success,

Hayden Brown
CEO, Upwork

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Political SEO Case Study: Louisville Metro Council Website

Visit Political SEO Case Study: Louisville Metro Council Website for the whole story
Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   The site is aesthetically pleasing, the candidate picked out a good template for that.  The template does incorporate some oddities in its coding and utilizes […]
The post Political SEO Case Study: Louisville Metro Council Website appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…
Political SEO Case Study: Louisville Metro Council Website Web Host, Design, Data and SEO Services Source…

Visit Political SEO Case Study: Louisville Metro Council Website for the whole story

Highlands Campaign Site

A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   The site is aesthetically pleasing, the candidate picked out a good template for that.  The template does incorporate some oddities in its coding and utilizes a page builder that was new to me.  Elementor remains my go to favorite page builder and is widely used, this template uses Bold Builder which reminds me a little bit of King or WP Page Bakery.

The page builder can be unintuitive and clunky at times requiring creative fixes and CSS hacks.  Ultimately though I’d say the page builder is neither an asset or a liability for this theme.

Reillyforcouncil.com wasn’t my preferred domain name, I prefer the candidate’s name but I joined the effort after the initial decisions were made, including the web host.

The COVID-19 pandemic has had an effect on the election.  The way it is carried out and the date have had to adapt.  The candidate created a smart section to the site about this new factor in the election.  A Coronavirus resource page for Louisville called Highlands Strong is now up and running.   This resource may eclipse the typical draw on a campaign site such as the Issues page which outlines the candidates causes for the Highlands neighborhood.

This candidate site has been an exception to my past ones with a more involved candidate and that has translated into a less controlled environment for me.  You might think a more involved client is better but generally in SEO the more centralized the decision making process with an SEO the better the results for the site.  Where a candidate might know his or her message to voters, the SEO knows how to get Google to deliver that message to the intended voters.

Shawn Reilly Is A Doer

The candidate for Louisville’s Metro Council race is a doer.  He’s know as a hands on neighborhood champion and that message was the primary focus.   It’s been evident in past news articles such as when Shawn did the city’s neglected work and paved a pothole.  This grass roots can do mentality may be great for a councilman.   He’s experienced in local politics and serves as the president of a neighborhood association within the Highlands.

Shawn Reilly Site Speed

Notice that the site receives an A in PageSpeed.  As I have noted to many clients this is not telling you that the site has a good page speed.  This just reflects how much optimization is incorporated on the metrics that GTMetrix reviews.  It can be said then that this site is optimized and the page speed won’t be improved through more optimization.

I prefer for SEO efforts to have the site on a VPS cloud server but the site is hosted on a shared plan, much like most clients begin with these are budget options but tend to come with speed deficiencies.  Speed wise the site is clocking in at 5.9s which is double the standard goal of 3 seconds.  The lack of a CDN is something I plan to address with the candidate this week.  Obviously my preferred vendor here is Cloudflare.  I suspect that will move the site load closer to 3 seconds…generally a CDN cuts load times in half.

SEO Is More Than The Content

Social Media is paramount in providing early rankings in Google with desired keywords.  The work we did together was primarily focused on the site’s creation, he has worked to bolster the content but the site’s SEO efforts haven’t really been addressed.  These largely fell outside of the scope of the work I was hired to do but are coming to my attention as a need to deliver a solution that really works for the client.

I’ve noted in previous articles and also on Quora that SEO is more about what happens off site than what happens on the page.  In Is SEO optimization easier than we are led to believe?  I noted “Anyone who thinks SEO is about content should go out and build a site with the absolute best content and then sit there and tell us what happens. If you want a spoiler, nothing happens…you’re content will sit there alone and die a slow death from loneliness. If youre tinkering with the content you must have already done the hard work, that actually makes up about 75% of a site’s ability to rank. Or you don’t know what ranking factors are more important and then yes….you can believe you’re doing SEO. Most ranking factors have nothing to do with the on page factors.”

In this case the site has the content and has the regular updates but at present is ranking for only about 2 keywords on Google.  The opponents site is not ranking any better which demonstrates that Political SEO is still too often an after thought.  I hear campaigns now and then say that they hadn’t seen results in the past, and thats largely because SEO wasn’t given the same priority as building the site itself.

Political SEO Case Study

This creates an interesting opportunity for me to demonstrate the changes a site might receive with a concerted SEO effort.  The Shawn Reilly site has been up for about 2 months and found 2 keywords on Google.  SEMRush shows little organic traffic earned for the site or the opponents site.

I plan to address the SEO speed issue with a move to include a CDN.  To push the campaign to post video blogs on Youtube and Facebook which link back to the site and to build relevant backlinks to the site.  It’ll be interesting to compare the two sites SEO visibility as we get closer to the election.

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Passing Time In A Coronavirus Pandemic – Minecraft Is Back

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https://youtu.be/bCGk17gERgs A quick tour of some parts of this massive map open to anyone. Minecraft Map That Added A Year To Matt’s MBA Studies   Seriously, Id have graduated a year sooner if I hadn’t been building this Minecraft city.  That was back in 2012 and several others helped in creating the avenues, channels, subways, […]
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Seriously, Id have graduated a year sooner if I hadn’t been building this Minecraft city.  That was back in 2012 and several others helped in creating the avenues, channels, subways, skyscrapers, government buildings, hospitals, houses, forts and more.

Finding Coronavirus Boring?

If you are bored from the Coronavirus news and staying home has you searching for an avenue to get out and maybe meet others then this might be for you. 

We’ve brought this classic Minecraft server map back and are hosting it free with anyone welcome to check out and play on. 

Minecraft Map Features

The map includes a to scale Titanic in the harbor, the Sears Tower soars over the Great Pyramid of Giza along side a giant Statue of Liberty size statue of a Minecraft citizen.  The Empire State Building can be climbed to the top and the skyline reviewed from the many tall buildings you may recognize from the Chicago skyline or another city.

Walk freely among the villagers and add too or found a village of your own in the distant lands. 

Transportation used to include a network of many train lines and subways that now lie dormant but serve as landmarks for finding your way back to town if needed.

Minecraft not included but with the game anyone can connect at 165.227.95.184 and avoid the Coronavirus boredom.

Social distance but virtually a whole world awaits your exploration.

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Yahoo FinanceArticle: Top 25 SEO Agencies Named

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I don’t necessarily pay much attention to top whatever lists but in SEO they can show some level of relevance regarding visibility.  After all its the goal of SEO to make a site get noticed and I think it looks good for any SEO agency to get noticed.  That’s why I’m happy with the ranking […]
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Visit Yahoo FinanceArticle: Top 25 SEO Agencies Named for the whole story

I don’t necessarily pay much attention to top whatever lists but in SEO they can show some level of relevance regarding visibility.  After all its the goal of SEO to make a site get noticed and I think it looks good for any SEO agency to get noticed.  That’s why I’m happy with the ranking attained in this article on Yahoo Finance.  No money was exchanged for this ranking.

PR Newswire   February 27, 2020

75% of searchers never scroll past the first page of search engine results. TopMarketingCompanies.com identified the best digital marketing companies worldwide that can boost businesses’ search engine rankings to the coveted positions.

NEW YORK, Feb. 27, 2020 /PRNewswire-PRWeb/ — 75% of users never scroll past the first page of search results which leaves most websites in the dark. Namely, Google uses more than 200 factors to rank pages, making websites’ path to the top 10 positions difficult.

An increasing number of businesses are turning to SEO experts to increase visibility and outperform their competition in search.

TopMarketingCompanies.com, a B2B marketplace connecting brands with digital marketing experts, identified the top SEO marketing companies that help brands improve their online visibility on search engines.

The top SEO marketing companies of 2020 are:

1. Boostability
Boostability is the emerging leader of cost-effective and scalable search engine optimization and local online marketing services for small to medium companies and strategic partner organizations worldwide. The company allows clients and its partners to grow their businesses by maximizing the evolving power of the Internet in a highly efficient and specialized way.

2. Octopus
Octopus creates marketing strategies that enhance brands’ strengths and generate empathy with targeted audiences. Octopus develops strategies that reflect the uniqueness of brands and the team is focused on the growth of brands in a functional and organic way.

3. K2 Analytics
K2 Analytics Inc. is fully engaged with businesses to maximize future success. With a creative and driven marketing team, they take every client and project to its fullest potential. From website and graphics to content and social media, they explore the possibilities to reach audiences, increase sales and spread brand awareness. Every project they craft is tailored to inspire, captivate and make a statement.

4. Digital Silk
Digital Silk is a top-rated world-class digital agency focused on Creating Superior Digital Experiences. They work with top brands in B2B and B2C, including HP, Microsoft, Amazon, Xerox, AT&T, NFL, P&G, NYU and NASA. Their expertise is in developing creative yet effective digital properties to drive brand exposure and engagement. They allocate a team of top industry experts on each project to assure success and a pro-active attitude towards every project.

5. Bonsai Media Group
Bonsai Media Group is a team of designers, developers, and marketers based in Seattle, WA. From start to finish, Bonsai handles every aspect of cultivating a profitable online presence for clients. Everything from designing and developing an eye-catching, results-driven website, to implementing precise and effective marketing strategies for SEO, Online Advertising, Content Creation & Promotion, E-commerce and beyond.

6. Anderson Collaborative
7. Aurora, Russian SEO Company
8. Behavioral Health Network Resources
9. Best Seo Company Canada
10. Brenton Way
11. DeTorres Group
12. Ernst Media
13. Innovative Solutions Group
14. InsightWhale
15. Internest Agency
16. LeadValets
17. Mash World
18. Mod Girl Marketing
19. Mule Media Inc
20. 97 Switch
21. Return on Now
22. Stevens & Tate Marketing
23. Titan SEO Group
24. Ultimate SEO LLC
25. Visualwebz LLC

Brands can view the top-ranked SEO companies by price, expertise and location on TopMarketingCompanies.com.

About Top Digital Marketing Agencies: TopMarketingCompanies.com is a B2B marketplace connecting brands with digital marketing experts around the world. The site acts as a directory of digital marketing companies carefully ranked by their area of expertise, industry experience and US location.

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SEO Search Engine UltimateSEO.center

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Anyone can do SEO…and have a blog. SEO Information Accuracy If you Google something you always get back 1,000,000 results of varying quality.  SEOs aren’t tested and credentialed … one of my competing SEO Agencies in Local Search rankings has no formal education and spent time in a prison for meth distribution.  (So many you’ll […]
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Answer:

Far from it. SEO that is easy is worthless today. People often confuse todays SEO with that of 2005, when just repeating a word over and over was all you had to do. Here is a secret that most SEOs don’t even know today … SEO has little to do with content. Now….hear me out.

Anyone who thinks SEO is about content should go out and build a site with the absolute best content and then sit there and tell us what happens. If you want a spoiler, nothing happens…you’re content will sit there alone and die a slow death from loneliness. If youre tinkering with the content you must have already done the hard work, that actually makes up about 75% of a site’s ability to rank. Or you don’t know what ranking factors are more important and then yes….you can believe you’re doing SEO. Most ranking factors have nothing to do with the on page factors.

Is content important? Sure … but as an SEO I never have time to worry about what a writer should know how to do. I’m not a writer.

How has it become tougher? Well, tell me the implications of PHP 7.4 vs PHP 5.6 on a shared hosted server’s load time that handles 10,000 requests a minute and how that differs when you add a Content Delivery Network to your infrastructure. Would running MySQL or MariaDB be better? While youre thinking that one over what are your thoughts on transitioning to Google’s New Multilingual Markup?

In a case study on VPS servers run from competing cloud providers I go into detail on the implications for SEO of a clients site …. that work has earned real gains. Another client saw 1200% increases in traffic and I never touched their content. I tell them to make obvious changes mostly to keep them busy and out of my way.

Sure …. you can repeat a word over and over on a page …. but that doesn’t mean you know or are doing SEO. Now that Google considers 200 or so factors in ranking its just made SEO that much more complex. And you might think … well but thats not worth hiring a person to deal with … and Id agree 90% of the time with you. But if you’re a competitive company with millions on the line … its a no brainer that you need an SEO to give you that competitive edge.

If youre selling tshirts part time from Shopify…dont worry about SEO. Youre platform and infrastructure is already enough of a whole in the head that just repeating words is probably all you can do.

So SEO is much more complex than it was 20 yrs ago. A good SEO will demonstrate that fairly quickly in assessing your sites needs.

And not to call out the question asker …. but the topics chosen for this question are not even really related. Which I think highlights the massive misconception of what SEO is … Search Engine Marketing or SEM is not SEO. Its PPC or paid promotion whereas SEO is organic. Web Marketing isn’t really a term … Digital Marketing is, and SEO as well as SEM are a part of that as well as SMM and SMO. SEO Tools is a subset of SEO but no tool can fully cover all that you need to do and the answers to this question arent about tools. The use of On Page SEO as a topic is interesting because yes, thats relevant but its also the part of SEO that is the least relevant to ranking.

Here are a couple graphics to consider…neither are mine … but they should show what SEO is all about.

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