Is A Site Low Level? DA vs CF vs TF … DR, DS, AS, TS and more!

What to do with a low ranking site?
I was asked a seemingly simple question by a client today. Should low level sites he owns be scrapped and used for their backlinks by 301 redirecting the sites.
Simplest Answer: I think it’s hard to quantify if a site is low level.
Ultimateseo.org has a DA 19, that seems pretty low. But keep in mind it used to be a DA 40 before Moz changed it’s scoring. Keep also in mind that change in scoring showed no reflection in the site’s ranking. I recommend 301 redirecting based on anchor text
The post Is A Site Low Level? DA vs CF vs TF … DR, DS, AS, TS and more! appeared first on Make An Impact | Ultimate SEO. …
Is A Site Low Level? DA vs CF vs TF … DR, DS, AS, TS and more! Web Host, Design, Data and SEO Services Source…

What to do with a low ranking site?

I was asked a seemingly simple question by a client today. Should low level sites he owns be scrapped and used for their backlinks by 301 redirecting the sites.

Simplest Answer: I think it’s hard to quantify if a site is low level.

Ultimateseo.org has a DA 19, that seems pretty low. But keep in mind it used to be a DA 40 before Moz changed it’s scoring. Keep also in mind that change in scoring showed no reflection in the site’s ranking. I recommend 301 redirecting based on anchor text not necessarily on the score a site earns.

Longer Answer: What backlinks should be 301 redirected from another domain?

While it is a Domain Authority 19 now it is a CF 34, and a TF 14. It has a DR 45, and a DS 24, TS 22, AS 36 ….. head spinning yet? As a reminder here are what those abbreviations mean … and to whom.

SEO Metrics

  • DA is Domain Authority created by Moz
  • CF is Citation Flow created by Majestic
  • TF is Trust Flow created by Majestic
  • DR is Domain Rank created by AHREFS
  • DS is Domain Score created by SEMRush
  • TS is Trust Score by SEMRush
  • AS is Authority Score by SEMRush

DA is Unreliable To Me

The DA metric lost a lot of credence in my mind when they redid their formula, it made it more obvious that it’s just a number in a vacuum. What we saw after Moz released DA2.0 was as a DA40 became a DA19 it wasn’t reflective by what Google saw.

The day before this site ranked as it did the day after DA2.0. Google doesn’t use DA and what we care about is what does Google think about a site.

So Id say if we want to redirect 301 links we can …. and I do. But I do it because the anchor text is what I want, not because a site’s DA is low.

Assessing A Site’s SEO Value

When we assess if a site is high or low we have to consider all of the SEO metrics we have available and use these numbers together. Keep in mind they are not intended to be apples to apples. For instance Citation Flow is how influential a site appears where Trust Flow and Trust Score are meant to tell us how trustworthy a site is considered. AS is Authority Score which I lump in with CF. I think of DA, DR and DS as comparable metrics.

So assessing if this site is low or high I’d say we have the following metrics:

Overall scores: DA: 19 DR: 45 DS: 24

Trustworthiness: TF: 14 TS: 22

Authority: AS: 36 CF: 34

It’s also important to look at some of the raw indicators to understand the values we are seeing above. I use Majestic, SEMRush And Moz to answer these questions, and I always expect Majestic to have higher numbers because it crawls more of the web than Moz.

Moz likely would say they crawl more of the relevant web … but who are they to decide whats relevant and I dont care what they think is relevant … just what Google crawls.

Backlinks: So how many links to my site are there?

Backlinks . Moz: 18445 Majestic: 139903 SEMRush 1000000*

Backlinks are fine and dandy but keep in mind a million from one website vs a hundred from a hundred sites says something. So what is the “Domain Pop” … how many domains link to our site?

Domain Pop: MAJ 1302 SEMRush: 4,000

Domains can be owned and operated easily from the same cheap shared host. So how many seperate IP Addresses link to our site?

IP Pop: SEMRush 885 Majestic 905

These numbers above 885 and 905 seem a lot more comparable to each other than some of the other numbers.

Now consider a site that may have a DA: 50 vs Ultimate SEO’s DA: 19. I’m willing to bet 9 times out of 10 Ultimate SEO will out rank the other site as long as the other site has 500 or less domains on different IP addresses.

Better Backlinks and Best Backlinks

Trustworthy

Now to be fair this explanation above is overly simplifying the answer. You may wonder how that could be … it seems rather complicated. Well ask yourself which site would you rank higher … a site that has a link to it from 20 research universities or a site that has 200 links to it from random weirdly named domains? Obviously the 20 research universities suggests a more authoritative and trustworthy site.

Authority On The Topic

But getting more complicated what if the page we are considering for ranking is about 2000 dance mixes. The 20 research universities are all medical schools and the anchor text reads “open heart surgery mortality rates” … do we think that the site should rank that high now…and how authoritative do we think the site is on dance remixes of 2000?

301 Backlinks Based On Backlinks Not Your Domain

So the best answer I can give for when to 301 redirect a domain or not is to ignore any one metric completely. If multiple numbers lead you to believe a site isn’t going to be good then sure consider each backlink individually. Keeping in mind what earned the site a low metric across the board IS mostly those backlinks.

If you find a .gov or .edu link using the anchor text you are after on another site then yes … thats the time to 301 redirect that backlink to the best content you have that is relevant to that anchor text. That last part is essential.

You can’t expect long term gains by redirecting a backlink to content that isn’t able to hold its own. User behavior is a big factor in Google’s ranking of a site. And it should be, you can’t prevent what you cant predict.

After all is said and done if no one stays on a site for more than 10 seconds or if they always click the result after yours in Google’s search results you must ask yourself why users hate your content.

And I mean it … people hate your content if you have 301 redirected, optimized your on page and studied your backlinks but users still go elsewhere. Google may rank you high for a time but without users liking your content and staying for awhile you will drop in rankings due to user behavior.

Ultimate SEO

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Guest Posts Submitted To Ultimate SEO sites

Link Building: Submitted Guest Posts To submit your own guest post visit our submission page.  Approved Guest Posts also appear among the site’s regular articles. Hits: 9
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Site RSS

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Auto Posting Across Social Media Platforms – IFTTT – Buffer.com

I hate missing out just as much as anyone else.  Its why Ultimate SEO has accounts on Twitter, Facebook, LinkedIn, Tumblr, Pinterest, Flickr, Youtube, Blogger, Instagram, SnapChat and more.  But the only thing worse than not being on a platform is to not appear active on that platform. If someone’s first impression of you or your company is your activity on a forgotten profile it is more damaging than not having been there to begin with. IFTTT And Buffer Thats where IFTTT has stepped in and been able to save time while helping to get a message out consistently.  From WordPress IFTTT automatically shares and posts each update to a slew of other sites and until recently its been the most effective means for auto updating social media.  Now that Google+ has ended and with the loss of Gmail applets on IFTTT it may be a good time to look […]
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Auto Posting Across Social Media Platforms – IFTTT – Buffer.com Web Host, Design, Data and SEO Services Source…

I hate missing out just as much as anyone else.  Its why Ultimate SEO has accounts on Twitter, Facebook, LinkedIn, Tumblr, Pinterest, Flickr, Youtube, Blogger, Instagram, SnapChat and more.  But the only thing worse than not being on a platform is to not appear active on that platform. If someone’s first impression of you or your company is your activity on a forgotten profile it is more damaging than not having been there to begin with.

IFTTT And Buffer

Thats where IFTTT has stepped in and been able to save time while helping to get a message out consistently.  From WordPress IFTTT automatically shares and posts each update to a slew of other sites and until recently its been the most effective means for auto updating social media.  Now that Google+ has ended and with the loss of Gmail applets on IFTTT it may be a good time to look again at social media auto posting techniques.  Recently it appears LinkedIn may have discontinued its connection to IFTTT as well, which is a shame and hurts both LinkedIn and IFTTT.

buffer.com

buffer.com


In researching IFTTT applets Buffer.com came to light.  Its mostly a paid version of what IFTTT did for free but it also includes a free options which allows integration with 3 social media platforms.  In the use case of Ultimate SEO that meant connecting to LinkedIn.  The other two positions going to Facebook and Twitter as those are the powerhouse social media platforms.

Automated Cross Posting In Social Media

My ultimate goal is to fully automate this process and I haven’t yet seen that in Buffer.com but further testing may reveal that an action from IFTTT completes this chain.  Its not enough to be able to post an individual article from one site to all, we need something that checks all sites and then auto publishes what isnt published on others to those sites.

You might think of this daisy chain of social media as if it were a PBN.  It’s a network of separate sites but all you.

I’ll keep you updated on this case study.  At present though IFTTT still appears to be the best auto posting option for social media.  It can start from a sites RSS feed or an integrated service like WordPress then post to a central site such as Blogger which has a lot of versatility due to the number of connections available.

Connectors Applets Or Recipes

Some connections utilized for Ultimate SEO include:

(The WordPress to X recipes are available but I’d recommend making these connections through Blogger where possible for consistency)

Blogger applets

Blogger applets

  • WordPress to Blogger
  • WordPress to Photostream
  • WordPress to Tumblr
  • WordPress to Facebook
  • WordPress to Twitter
  • Blogger to Buffer – this recipe enables the auto posting into LinkedIn
  • Blogger to Flickr
  • Blogger to Pinterest
  • Blogger to Bitly
  • Blogger to Diigo
  • Blogger to Instapaper
  • Blogger to Reddit
  • Blogger to Pocket
  • Blogger to Trello
  • Blogger to Dropbox
  • Blogger to OneNote

It may appear that I love Blogger but its important to have a centralized distribution point.  Consider how easy it would be to accidentally create an auto updating loop if you didn’t have a defined start.  I accidentally created one of these months ago and it was annoying first discovering it and second reviewing where in the chain I was picking up the update I was trying to put down.  So blogger serves in that regard as a check point on redundancy.  I also prefer a secondary site from WordPress.  If after publishing something on WordPress you realized the permalink is too long or something just didn’t look right, you at least have another spot to stop that mistake from going out to everything else.

Hits: 5

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Easiest Tools To Speed Up WordPress Site Load Times For SEO

In a previous post we noted the difference speed can make in search engine ranking.  The same content delivered in different ways was listed on the same domains but in different positions between desktop and mobile indexes.  Site Speed Affects Ranking In this post we’re going to review two less popular ways to speed up your site and we’ll mention the popular ways.  There’s a reason why Ultimate SEO uses slightly different processes for page load. Often people download plugin optimizers and add page cache plugins to speed up their sites.  Caching is important and serves as one of the best methods of speeding up a site, but there are several points in which you may decide to cache content and where you decide to make that choice does matter. Here are is a very simple diagram of a site and users who are asking that site for content.  In […]
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Easiest Tools To Speed Up WordPress Site Load Times For SEO Web Host, Design, Data and SEO Services Source…

Site RSS

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Speed: Page Load – Technical SEO Out Ranks Most In Mobile

A Case Study of SEO Metrics And Rank Here is a recently added FAQ to the Ultimate SEO FAQ section. Let me show you how important it is…. Why is realtor.com not higher than zumper.com in the mobile search on the right?  Consider these metrics Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108 Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830 In every metric realtor.com wins, so why is it below Zumper.com on the mobile search? Site Speed Test on GTMetrix Realtor.com Fails Speed Zumper.com Passes Speed So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed.  And we cant discount this as … well its only important in mobile.  In case you […]
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Speed: Page Load – Technical SEO Out Ranks Most In Mobile Web Host, Design, Data and SEO Services Source…

A Case Study of SEO Metrics And Rank

Here is a recently added FAQ to the Ultimate SEO FAQ section.

Let me show you how important it is….desktop vs mobile search results

desktop vs mobile search results

Why is realtor.com not higher than zumper.com in the mobile search on the right?  Consider these metrics

Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108

Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830

In every metric realtor.com wins, so why is it below Zumper.com on the mobile search?

Site Speed Test on GTMetrix

Realtor.com Fails Speed

site speed

site speed

Zumper.com Passes Speed

page load

page load

So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed.  And we cant discount this as … well its only important in mobile.  In case you missed it…

60% of searches are mobile

60% of searches are mobile

Now when we consider the facts above lets also dispel people’s over fascination for keywords and text optimization and position of frequency of words, the content length …. on-site SEO, the SEO of the 1990s as I call it… both sites present the same content to the desktop and mobile versions they just differ wildly in the speed.  What are some of the reasons?  Realtor.com decided to present 16 rows of 3 images of homes to visitors while Zumper shows 4 rows of 1 image …. and then additional rows load as you scroll down.  Lazy Load and 1 image vs 3.  Thats how they keep their requests to about a third of the realtor.com page.

What Are Requests?

I’d suggest you think of requests as if they are shots from a gun at your head.  You need to avoid them!  Less shots is a lot better…

Requests are literally requests of the server before the page can load.  If I make a page with one image on it that is one request.  Lets say I decide to replace that image with a slider with 5 slides, now I have 5 requests … the same page area but that cool feature increases the trips required of a computer to quadruple!  Lets say now I add social media icons to the page … Facebook, Twitter, Instagram, LinkedIn and an email icon …. small and just up in the right corner.  That social media addition just added 5 more requests.  Think about all the things on your page, they don’t all come together in one big Amazon package with a smile…. they are shipped to the computer individually.  Now I have one page with 1 request and another with 10 and the initial difference isn’t much…that slider only displays one image at a time.

Latency And Requests

Servers don’t respond instantly…they take a little while to think and retrieve the requested resource and then it has to travel the distance from the server to your computer…may be at the speed of light, but light still takes time.  This time is called latency.  50 milliseconds is a good latency.

If both servers in the FAQ had a 50 ms latency.  We can assume that the

Realtor.com server will take 50 ms x 301 requests = 15050 ms or 15 seconds

Zumper.com server will take 50 ms x 134 requests = 6700 ms or 6 seconds  

I hope this explains why you want to limit requests, and prioritize speed as much as you focus on keywords.

Ways To Decrease Requests

Do you need separate images?  On ultimateseo.org I wanted to show my COMPTia certifications.  I have 4 icons … I combined them to make one image.   Thats 1/4 the requests but no change in user experience other than a quicker site.

technical certifications

technical certifications

Lazy Load

Lazy Load also helps speed up the initial page load time.  If “below the fold” you have a lot of images on a page … the page needs those images still to finish the load unless you institute lazy load which essentially tells the computer to load an image only when it is coming into view.  This makes sense likely if you have 300 images on the page and plenty of them are scrolled far down….but all in all I’m on the fence on Lazy Load.  I ran speed tests on the homepage of this site with Lazy Load on …. 3 tests results 2.3 seconds, 1.9 seconds and 1.9 seconds.  I turned off lazy load, and reran the test and got 2.3 seconds, 1.9 seconds and 1.7 seconds.  So technically the site loaded faster with Lazy Load off….keep in mind it take a bit of thinking for the server to implement it. This helps speed up a site drastically if there are a ton of images spread vertically…but not much in a normal page.  What are the full implications on SEO when a site is crawled?

Its suggested by “Ask Yoast” that Lazy Load is fine for SEO and the images are rendered as Google scrolls down the page and indexes the content.

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Hiring An SEO? Hear From Google What SEOs Do

This Google video “How to hire an SEO” isn’t new but it’s to the point and vital to setting expectations.  I encourage both SEOs and clients to watch this video and learn what Google says you should look for in an SEO. How to hire an SEO Transcript hi I’m Maile Ohye and I work with Google search I like to share advice to help you hire a useful SEO and prevent hiring a bad SEO one who you might pay a lot of money without positive results or even worse one who implements shady practices on your website that result in a reduction in search rankings SEO stands for search engine optimization – some SEO seems like black magic having worked with Google search for over a decade what I’ve learned is that first it’s not black magic and second if you want long-term success there aren’t any quick […]
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Hiring An SEO? Hear From Google What SEOs Do Web Host, Design, Data and SEO Services Source…

Transcript hi I’m Maile Ohye and I work with Google search I like to share advice to help you hire a useful SEO and prevent hiring a bad SEO one who you might pay a lot of money without positive results or even worse one who implements shady practices on your website that result in a reduction in search rankings SEO stands for search engine optimization – some SEO seems like black magic having worked with Google search for over a decade what I’ve learned is that first it’s not black magic and second if you want long-term success there aren’t any quick magical tricks that an SEO will provide so that your site ranks number one it’s important to note that an SEO potential is only as high as the quality of your business or website so successful SEO helps your website put your best foot forward so that it ranks appropriately in the spot where an unbiased potential customer would expect your site to be seen a successful SEO also looks to improve the entire searcher experience from search results to clicking on your website and potentially converting a good SEO will recommend best practices for a search friendly site from basic things like descriptive page titles for a blog or small business to more complex things like language markup for a multilingual global site SEO is ensure that you’re serving your online customers a good experience especially those coming from a search engine and that your site is helpful whether they’re using a desktop computer or mobile phone in most cases the SEO will need four months to a year to help your business first implement improvements and then see potential benefit my strongest advice when working with an SEO is to request if they corroborate their recommendation with a documented statement from Google either in a Help Center article video or Google a response in a forum that supports both one the SEO description of the issue that needs to be improved to help with ranking and to the approach they prescribed to accomplishing this tasks requesting these two bits of information will help prevent hiring a poor SEO who might otherwise convince you to do useless things like add more words to the keyword meta tag or by links because if you search for google advice on this topic you’d see blog posts and videos from us that clearly explain that adding keywords to the meta tag wouldn’t help furthermore while google uses links for page rank our documentation highlights that we strongly advise against the approach of buying links for the purpose of increasing page rank one basic rule is that in a majority of cases doing what’s good for SEO is also doing what’s good for your online customers things like having a mobile-friendly website good navigation and building a great brand additionally if you’re a more established brand with complicated legacy systems then good search friendly best practices likely involved paying off some of your site’s technical debt such as updating your infrastructure so that your website is agile and able to implement features faster in the long term if you own a small local business you can probably do the initial work yourself check out our 30-minute video series on how to build an online presence for your local business now if you still believe you want to hire an SEO here’s a general process one conduct a two way interview with your potential SEO check that they seem generally interested in you and your business to check their references three act four and you’ll probably have to pay for a technical and search audit 4 decide if you want to hire let’s break this down and start with step 1 conduct a two-way interview in the interview here are some things to look for a good SEO doesn’t focus only on search engine ranking but how they can help your business so they should ask questions like what makes your business content and/or service unique and therefore valuable to customers they want to know this information to make sure it’s highlighted on your website for your current and potential new audience – what does your common customer look like and how do they currently find your website 3 how does your business make money and how can search help for what other channels are you using offline advertising social networks 5 who are your competitors what do they do well online and potentially offline if the SEO doesn’t seem interested in learning about your business from a holistic standpoint look elsewhere it’s difficult to do good SEO without knowing about a business’s goals their customers and other existing marketing efforts SEO should complement your existing work the second step in hiring an SEO is to check references if your potential SEO provides prior clients be sure to check their references you want to hear from past clients that the SEO was able to provide useful guidance and worked effectively with their developers designers UX researchers and our marketers a good SEO should feel like someone you can work with learn from experiment with and who generally cares about you and your business not just getting your site the highest rank as ultimately those techniques rarely last long if they work at all they’ll want to educate you and your staff on how search engines work so that SEO becomes part of your general business operations step 3 is to request a technical and search audit if you trust your SEO candidate give them restricted view not full or right access to your Google search console data and even your analytics data before they actually modify anything on your website have them conduct a technical and search audit to give you a prioritized list of what they think should be improved for SEO if you’re a larger business you can hire multiple SEO to run audits and prioritize improvements see what each has to say and then determine who you could work with the best in the audit the SEO should prioritize improvements with a structure like one the issue to the suggested improvement 3 an estimate on the overall investment in other words the time energy or money it would take for your developers to implement the improvement and for Google search as well as searchers and customers to recognize the improvement the SEO will need to talk with your developers to better understand what technical constraints may exist for the estimated positive business impact the impact might be a ranking improvement that will lead to more visitors and conversions or perhaps the positive impact comes from a back-end change that cleans up your site and helps your brand be more agile in the future five a plan of how to iterate and improve on the implementation or perhaps how to experiment and fail fast should the results not meet expectations that covers the structure of the technical and search audit now let’s talk about each of these audits individually in the technical audit your SEO should be able to review your site for issues related to internal linking crawl ability URL parameters server connectivity and response codes to name some if they mention that your site has duplicate content problems that need to be corrected make sure they show you the specific URLs that are competing for the same query or that they explained it should be cleaned up for long term site health not initial growth I mention this because lots of duplicate content exists on web sites and often it’s not a pressing problem in this search audit your potential SEO will likely break down your search queries into categories like branded and unbranded terms branded terms are those with your business or website’s name like a search for Gmail is a branded term while the search for email is an unbranded or general keyword an SEO should make sure that for branded queries such as Gmail your website is providing a great experience that allows customers who know your brand or website to easily find exactly what they need and potentially convert they might recommend improvements that help the entire searcher experience from what the searcher sees in search results to when they click on a result and use your website for unbranded queries an SEO can help you better make sense of the online competitive landscape they can tell you things like here are the types of queries it would make sense for your business to rank but here’s what your competition is done and why I think they rank where they do for instance perhaps your competition has great reviews really shareable content or they run a highly reputable site an SEO will provide recommendations for how to improve rankings for these queries and the entire searcher experience they’ll introduce ideas like update obsolete content they might say your site is suffering because some of your well ranking content is obsolete has poor navigation a useless page title or isn’t mobile-friendly let’s improve these pages and see if more website visitors convert and purchase or if they can micro convert meaning that perhaps they subscribe or share content improve internal linking your SEO might say your site is suffering because some of your best articles are too far from the homepage and users would have a hard time finding it we can better internally link to your content to feature it more prominently generate buzz the SEO might say you have great content but not enough people know we can try to get more user interaction and generate buzz perhaps through social media or business relationships this will help us attract more potential customers and perhaps garner natural links to your site learn from the competition your SEO might explain here’s what your competitors do well can you reach parity with this and potentially surpass them in utilities or can you better show customers your business’s unique value again a good SEO will try to prioritize what ideas can bring your business the most improvement for the least investment and what improvements may take more time but help growth in the long term once they talk with you and other members of your team such as developers or marketers they’ll help your business forge a path ahead the last thing I want to mention is that when I talk with SEO s one of the biggest holdups to improving away site isn’t there recommendation but it’s the business making time to implement their ideas if you’re not ready to commit to making SEO improvements while getting an SEO audit may be helpful make sure that your entire organization is on board else your SEO improvements may be non-existent regardless of who you hire so that wraps it up thanks for watching and best of luck to you and your business

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