301 Redirects Of Expired Domains – What SEOs Don’t Tell Ya

Visit 301 Redirects Of Expired Domains – What SEOs Don’t Tell Ya for the whole story
Wouldn’t it be so much easier to just buy a site that similar to yours and redirect all their backlinks to yourself … you might try point them to relevant content or simply to your homepage.  I do that.  I’ve lead clients to try it with great results.  But it seems back ops and the more prolific SEO channels out there generally ignore redirecting or they discourage it.
Consider Yoast … they are hands down number one in SEO page optimization on a WordPress site.  There blog then largely is widely accepted and they have said relatively nothing on the matter … but would it surprise you to learn they actually do it themselves?  Something they do but they’ve never made a blog post about it.
Heres a video I made where I show others redirecting backlinks from now functionally defunct sites to their homepage.
 
Now what?  Well so now you need to learn what sites to register and to redirect.  This involves a minor audit of the site first.  But thats another video.
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Visit 301 Redirects Of Expired Domains – What SEOs Don’t Tell Ya for the whole story

Wouldn’t it be so much easier to just buy a site that similar to yours and redirect all their backlinks to yourself … you might try point them to relevant content or simply to your homepage.  I do that.  I’ve lead clients to try it with great results.  But it seems back ops and the more prolific SEO channels out there generally ignore redirecting or they discourage it.

Consider Yoast … they are hands down number one in SEO page optimization on a WordPress site.  There blog then largely is widely accepted and they have said relatively nothing on the matter … but would it surprise you to learn they actually do it themselves?  Something they do but they’ve never made a blog post about it.

Heres a video I made where I show others redirecting backlinks from now functionally defunct sites to their homepage.

Now what?  Well so now you need to learn what sites to register and to redirect.  This involves a minor audit of the site first.  But thats another video.

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Building A Custom CDN With DigitalOcean – UltimateCDN.com

Visit Building A Custom CDN With DigitalOcean – UltimateCDN.com for the whole story
Ultimate SEO is all for trying things and testing out options.  While we’ve used JetPack we’ve settled on Cloudflare over a year ago as our preferred CDN provider.  Ultimate SEO is a Cloudflare Certified Partner and we offer SEO Hosting packages through our Ultimate SEO Network which uses https://ultimateseo.net for all infrastructure.
Building a custom CDN though we registered UltimateCDN.com which we’ll use in this experiment.
Speed And Mobile Search Results
In previous articles we’ve discussed the importance of speed.  Two client articles addressed this: Sex, Speed And The SEO Migration of Romantic Depot to WordPress and Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure.
We have also shown how less established, less well known, less trusted sites can out rank household brands by just being faster in Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority.
With mobile searches number now over 50% of all searches speed is a premium means to rank up among content.  Every time this site loads in the 2 second range we gain momentum and every time I find myself dropping in the rankings I realize I forgot to turn…

Visit Building A Custom CDN With DigitalOcean – UltimateCDN.com for the whole story

Ultimate SEO is all for trying things and testing out options.  While we’ve used JetPack we’ve settled on Cloudflare over a year ago as our preferred CDN provider.  Ultimate SEO is a Cloudflare Certified Partner and we offer SEO Hosting packages through our Ultimate SEO Network which uses https://ultimateseo.net for all infrastructure.

Building a custom CDN though we registered UltimateCDN.com which we’ll use in this experiment.

Speed And Mobile Search Results

In previous articles we’ve discussed the importance of speed.  Two client articles addressed this: Sex, Speed And The SEO Migration of Romantic Depot to WordPress and Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure.

We have also shown how less established, less well known, less trusted sites can out rank household brands by just being faster in Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority.

With mobile searches number now over 50% of all searches speed is a premium means to rank up among content.  Every time this site loads in the 2 second range we gain momentum and every time I find myself dropping in the rankings I realize I forgot to turn on our CDN.

Content Delivery Networks Deliver Content From Edge Servers

A CDN is a Content Delivery Network.  Essentially your load balancing on a global scale, this isnt new but its new to non-multibillion dollar companies.  Literally all across the world you’d need data centers all caching the content served by your webserver and providing it to visitors closer to them than to your webserver.

Bring the data closer to the user and spreading out the load delivers a smoother web experience.  It looks like this graphic.

A CDN

Each server has the same content on it, all served from the one server that hosts the content usually. To build an effective global network though is expensive, unless you rent space on someone elses.  Thats where CDN providers come in and provide services to sites too small to build their own network.

Free Options: JetPack CDN and Cloudflare CDN – I hate one love the other

Jetpack is a free CDN that operates a plugin on WordPress … I HATE it …. everytime I use it, the rewrites of all my images get messed up and I effectively loss all graphics on a site.  You still see from time to time references in articles where the image doesnt display.  9 times out of 10 its trying to still use JetPack.  I’ve search and replaced in the WordPress database but still somehow the referrences remain and the images don’t work anymore.  I never use Jetpack.

Cloudflare provides a free tier that speeds up your site but these only cache a limited amount of the site.  To my knowledge images and html are not cached making the free CDN option only a half win.  The paid plan does offer better CDN options and they’re still next to nothing in cost at $20/month.

Using DigitalOcean Spaces To Build Custom CDN

As you may recall in Technical SEO: Digital Ocean vs Google Cloud vs AWS DigitalOcean came out the cheapest and best in performance testing.  They have their “Spaces” S3 compatible storage solution thats object oriented … great for static content.

This naturally creates an opportunity to scale out a CDN and DigitalOcean offers free Domain Name Service so picking them as the DNS easily allows a custom subdomain to take root for a CDN on their Spaces.  network.ultimatecdn.com is an example now.

UltimateCDN.net

I’ll continue to develop this resource and test its performance, updating here with more data soon.

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Google Search Console Intro Video – How To Add A Site

Visit Google Search Console Intro Video – How To Add A Site for the whole story
Google Search Console Intro:
It isn’t Google Analytics but it is essential to your SEO efforts and you should use this powerful free tool.  In this video we briefly look at Google Search Console and I walk you through adding a site and verifying it using DNS records.
Part 1 of our Search Console Videos
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Visit CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video for the whole story Gain More Traffic With Existing Content: GSC provides existing sites a handy list of pages that need new, better titles ands descriptions.  This video walks you through identifying pages that need new titles in order to rank better on Google. Hits: 0 The post CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video Web Host, Design, Data and SEO Services

Visit How To Apply For Unemployment – Help Self Employed During Coronavirus for the whole story Normally you might not qualify for unemployment, but this isn’t normally.  Self employed, contractors, Uber Drivers and servers normally do not earn unemployment benefits but you should apply! You may not get the state benefits but you could qualify for federal benefits of $600 a week.  You don’t know unless you apply. This is a […] The post How To Apply For Unemployment – Help Self Employed During Coronavirus appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

How To Apply For Unemployment – Help Self Employed During Coronavirus Web Host, Design, Data and SEO Services

Visit Another Year As A Top Rated Upwork SEO for the whole story   Happy anniversary, Matthew! You’ve maintained your Top Rated status for another full year! We created the Top Rated program to support the best talent on Upwork. Less than 10% of our community has earned this distinction, and even fewer maintain the high quality and standards for as long as you have. I want to […] The post Another Year As A Top Rated Upwork SEO appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Another Year As A Top Rated Upwork SEO Web Host, Design, Data and SEO Services

On this day nine years ago the MS Dhoni-led Indian Cricket Team won their second World Cup title at the Wankhede Stadium, Mumbai by defeating Sri Lanka by 6 wickets. Sri Lanka team won the toss and opted to bat after winning the toss in the finals of the ICC Cricket World Cup 2011. Batting first Sri Lankan team scored 274-6 (50) with the help of Mahela Jayawardene century (103*) and small cameos from Tillakaratne Dilshan (33), Kumar Sangakkara (48), Nuwan Kulasekara (32), Thisara Perera (22*), Thilan Samaraweera (21). Yuvraj Singh did not fail to impress in the finals also as he picked 2 wickets. Zaheer Khan and Harbhajan Singh picked 2 and 1 wickets respectively. Team India openers Virender Sehwag and Sachin Tendulkar came to crease and it was Lasith Malinga who brought the much-needed breakthrough by taking the wicket of Virender Sehwag (0) of the 2nd ball of the innings. Gautam Gambhir joined Tendulkar but again it was Malinga who picked up the most crucial wicket of Sachin (18) in the 7th over. Virat Kohli came to crease and joined Gautam and made a crucial partnership of 83 runs for the 3rd wicket as Tillakaratne Dilshan took an unbelievable catch to dismiss Virat Kohli (35). Gautam Gambhir was playing his role and the captain joined him and both of them took the match far away from Sri Lanka but Gambhir got run out on 97 and failed to make a three-figure score. Yuvraj Singh joined MS Dhoni and took the game to the end. Team India needed 4 runs off 11 balls and Nuwan Kulasekara was bowling and MS Dhoni smashed his helicopter shot for the Six and India won the World Cup after 28 years. And Ravi Shastri’s commentary “Dhoniiiiii…finishes off in style…a magnificent strike into the crowd…India lift the World…

Ninth Anniversary Of India’s Second World Cup Win Web Host, Design, Data and SEO Services

Visit Political SEO Case Study: Louisville Metro Council Website for the whole story Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   The site is aesthetically pleasing, the candidate picked out a good template for that.  The template does incorporate some oddities in its coding and utilizes […] The post Political SEO Case Study: Louisville Metro Council Website appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Political SEO Case Study: Louisville Metro Council Website Web Host, Design, Data and SEO Services

Visit Passing Time In A Coronavirus Pandemic – Minecraft Is Back for the whole story https://youtu.be/bCGk17gERgs A quick tour of some parts of this massive map open to anyone. Minecraft Map That Added A Year To Matt’s MBA Studies   Seriously, Id have graduated a year sooner if I hadn’t been building this Minecraft city.  That was back in 2012 and several others helped in creating the avenues, channels, subways, […] The post Passing Time In A Coronavirus Pandemic – Minecraft Is Back appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Passing Time In A Coronavirus Pandemic – Minecraft Is Back Web Host, Design, Data and SEO Services

Visit Yahoo FinanceArticle: Top 25 SEO Agencies Named for the whole story I don’t necessarily pay much attention to top whatever lists but in SEO they can show some level of relevance regarding visibility.  After all its the goal of SEO to make a site get noticed and I think it looks good for any SEO agency to get noticed.  That’s why I’m happy with the ranking […] The post Yahoo FinanceArticle: Top 25 SEO Agencies Named appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Yahoo FinanceArticle: Top 25 SEO Agencies Named Web Host, Design, Data and SEO Services

We’re continuing to encourage free guest post submissions.  While no one has posted an article in the last month, the test article recived 880 views.  That wouldnt include views from other sites syndicating that RAA feed.   At present I’ll give this resource another month or so and in the absence of a guest post submission I’ll discontinue the site.  To prevent that, create an account (Captcha is disabled omn purpose, if asked leave captcha blank. Source…

Update Web Host, Design, Data and SEO Services

Visit SEO Search Engine UltimateSEO.center for the whole story Anyone can do SEO…and have a blog. SEO Information Accuracy If you Google something you always get back 1,000,000 results of varying quality.  SEOs aren’t tested and credentialed … one of my competing SEO Agencies in Local Search rankings has no formal education and spent time in a prison for meth distribution.  (So many you’ll […] The post SEO Search Engine UltimateSEO.center appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

SEO Search Engine UltimateSEO.center Web Host, Design, Data and SEO Services

Visit Page Speed Optimization On WordPress – SEO Technical Audit Part 1 for the whole story Part 1 of a new series Completing A SEO Technical Audit begins with a popular topic Page Speed WordPress Optimization.  Its popular for good reason, in an article I note an example where a site ranks higher on mobile search than its bigger, higher DA competitor because of page speed.  The video walks through using […] The post Page Speed Optimization On WordPress – SEO Technical Audit Part 1 appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Page Speed Optimization On WordPress – SEO Technical Audit Part 1 Web Host, Design, Data and SEO Services

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CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video

Visit CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video for the whole story
Gain More Traffic With Existing Content: GSC provides existing sites a handy list of pages that need new, better titles ands descriptions.  This video walks you through identifying pages that need new titles in order to rank better on Google. Hits: 0
The post CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…
CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video Web Host, Design, Data and SEO Services Source…

Visit CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video for the whole story Gain More Traffic With Existing Content: GSC provides existing sites a handy list of pages that need new, better titles ands descriptions.  This video walks you through identifying pages that need new titles in order to rank better on Google. Hits: 0 The post CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video Web Host, Design, Data and SEO Services

Visit How To Apply For Unemployment – Help Self Employed During Coronavirus for the whole story Normally you might not qualify for unemployment, but this isn’t normally.  Self employed, contractors, Uber Drivers and servers normally do not earn unemployment benefits but you should apply! You may not get the state benefits but you could qualify for federal benefits of $600 a week.  You don’t know unless you apply. This is a […] The post How To Apply For Unemployment – Help Self Employed During Coronavirus appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

How To Apply For Unemployment – Help Self Employed During Coronavirus Web Host, Design, Data and SEO Services

Visit Another Year As A Top Rated Upwork SEO for the whole story   Happy anniversary, Matthew! You’ve maintained your Top Rated status for another full year! We created the Top Rated program to support the best talent on Upwork. Less than 10% of our community has earned this distinction, and even fewer maintain the high quality and standards for as long as you have. I want to […] The post Another Year As A Top Rated Upwork SEO appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Another Year As A Top Rated Upwork SEO Web Host, Design, Data and SEO Services

On this day nine years ago the MS Dhoni-led Indian Cricket Team won their second World Cup title at the Wankhede Stadium, Mumbai by defeating Sri Lanka by 6 wickets. Sri Lanka team won the toss and opted to bat after winning the toss in the finals of the ICC Cricket World Cup 2011. Batting first Sri Lankan team scored 274-6 (50) with the help of Mahela Jayawardene century (103*) and small cameos from Tillakaratne Dilshan (33), Kumar Sangakkara (48), Nuwan Kulasekara (32), Thisara Perera (22*), Thilan Samaraweera (21). Yuvraj Singh did not fail to impress in the finals also as he picked 2 wickets. Zaheer Khan and Harbhajan Singh picked 2 and 1 wickets respectively. Team India openers Virender Sehwag and Sachin Tendulkar came to crease and it was Lasith Malinga who brought the much-needed breakthrough by taking the wicket of Virender Sehwag (0) of the 2nd ball of the innings. Gautam Gambhir joined Tendulkar but again it was Malinga who picked up the most crucial wicket of Sachin (18) in the 7th over. Virat Kohli came to crease and joined Gautam and made a crucial partnership of 83 runs for the 3rd wicket as Tillakaratne Dilshan took an unbelievable catch to dismiss Virat Kohli (35). Gautam Gambhir was playing his role and the captain joined him and both of them took the match far away from Sri Lanka but Gambhir got run out on 97 and failed to make a three-figure score. Yuvraj Singh joined MS Dhoni and took the game to the end. Team India needed 4 runs off 11 balls and Nuwan Kulasekara was bowling and MS Dhoni smashed his helicopter shot for the Six and India won the World Cup after 28 years. And Ravi Shastri’s commentary “Dhoniiiiii…finishes off in style…a magnificent strike into the crowd…India lift the World…

Ninth Anniversary Of India’s Second World Cup Win Web Host, Design, Data and SEO Services

Visit Political SEO Case Study: Louisville Metro Council Website for the whole story Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   The site is aesthetically pleasing, the candidate picked out a good template for that.  The template does incorporate some oddities in its coding and utilizes […] The post Political SEO Case Study: Louisville Metro Council Website appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Political SEO Case Study: Louisville Metro Council Website Web Host, Design, Data and SEO Services

Visit Passing Time In A Coronavirus Pandemic – Minecraft Is Back for the whole story https://youtu.be/bCGk17gERgs A quick tour of some parts of this massive map open to anyone. Minecraft Map That Added A Year To Matt’s MBA Studies   Seriously, Id have graduated a year sooner if I hadn’t been building this Minecraft city.  That was back in 2012 and several others helped in creating the avenues, channels, subways, […] The post Passing Time In A Coronavirus Pandemic – Minecraft Is Back appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Passing Time In A Coronavirus Pandemic – Minecraft Is Back Web Host, Design, Data and SEO Services

Visit Yahoo FinanceArticle: Top 25 SEO Agencies Named for the whole story I don’t necessarily pay much attention to top whatever lists but in SEO they can show some level of relevance regarding visibility.  After all its the goal of SEO to make a site get noticed and I think it looks good for any SEO agency to get noticed.  That’s why I’m happy with the ranking […] The post Yahoo FinanceArticle: Top 25 SEO Agencies Named appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Yahoo FinanceArticle: Top 25 SEO Agencies Named Web Host, Design, Data and SEO Services

We’re continuing to encourage free guest post submissions.  While no one has posted an article in the last month, the test article recived 880 views.  That wouldnt include views from other sites syndicating that RAA feed.   At present I’ll give this resource another month or so and in the absence of a guest post submission I’ll discontinue the site.  To prevent that, create an account (Captcha is disabled omn purpose, if asked leave captcha blank. Source…

Update Web Host, Design, Data and SEO Services

Visit SEO Search Engine UltimateSEO.center for the whole story Anyone can do SEO…and have a blog. SEO Information Accuracy If you Google something you always get back 1,000,000 results of varying quality.  SEOs aren’t tested and credentialed … one of my competing SEO Agencies in Local Search rankings has no formal education and spent time in a prison for meth distribution.  (So many you’ll […] The post SEO Search Engine UltimateSEO.center appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

SEO Search Engine UltimateSEO.center Web Host, Design, Data and SEO Services

Visit Page Speed Optimization On WordPress – SEO Technical Audit Part 1 for the whole story Part 1 of a new series Completing A SEO Technical Audit begins with a popular topic Page Speed WordPress Optimization.  Its popular for good reason, in an article I note an example where a site ranks higher on mobile search than its bigger, higher DA competitor because of page speed.  The video walks through using […] The post Page Speed Optimization On WordPress – SEO Technical Audit Part 1 appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Page Speed Optimization On WordPress – SEO Technical Audit Part 1 Web Host, Design, Data and SEO Services

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Political SEO Case Study: Louisville Metro Council Website

Visit Political SEO Case Study: Louisville Metro Council Website for the whole story
Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   The site is aesthetically pleasing, the candidate picked out a good template for that.  The template does incorporate some oddities in its coding and utilizes […]
The post Political SEO Case Study: Louisville Metro Council Website appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…
Political SEO Case Study: Louisville Metro Council Website Web Host, Design, Data and SEO Services Source…

Visit Political SEO Case Study: Louisville Metro Council Website for the whole story

Highlands Campaign Site

A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   The site is aesthetically pleasing, the candidate picked out a good template for that.  The template does incorporate some oddities in its coding and utilizes a page builder that was new to me.  Elementor remains my go to favorite page builder and is widely used, this template uses Bold Builder which reminds me a little bit of King or WP Page Bakery.

The page builder can be unintuitive and clunky at times requiring creative fixes and CSS hacks.  Ultimately though I’d say the page builder is neither an asset or a liability for this theme.

Reillyforcouncil.com wasn’t my preferred domain name, I prefer the candidate’s name but I joined the effort after the initial decisions were made, including the web host.

The COVID-19 pandemic has had an effect on the election.  The way it is carried out and the date have had to adapt.  The candidate created a smart section to the site about this new factor in the election.  A Coronavirus resource page for Louisville called Highlands Strong is now up and running.   This resource may eclipse the typical draw on a campaign site such as the Issues page which outlines the candidates causes for the Highlands neighborhood.

This candidate site has been an exception to my past ones with a more involved candidate and that has translated into a less controlled environment for me.  You might think a more involved client is better but generally in SEO the more centralized the decision making process with an SEO the better the results for the site.  Where a candidate might know his or her message to voters, the SEO knows how to get Google to deliver that message to the intended voters.

Shawn Reilly Is A Doer

The candidate for Louisville’s Metro Council race is a doer.  He’s know as a hands on neighborhood champion and that message was the primary focus.   It’s been evident in past news articles such as when Shawn did the city’s neglected work and paved a pothole.  This grass roots can do mentality may be great for a councilman.   He’s experienced in local politics and serves as the president of a neighborhood association within the Highlands.

Shawn Reilly Site Speed

Notice that the site receives an A in PageSpeed.  As I have noted to many clients this is not telling you that the site has a good page speed.  This just reflects how much optimization is incorporated on the metrics that GTMetrix reviews.  It can be said then that this site is optimized and the page speed won’t be improved through more optimization.

I prefer for SEO efforts to have the site on a VPS cloud server but the site is hosted on a shared plan, much like most clients begin with these are budget options but tend to come with speed deficiencies.  Speed wise the site is clocking in at 5.9s which is double the standard goal of 3 seconds.  The lack of a CDN is something I plan to address with the candidate this week.  Obviously my preferred vendor here is Cloudflare.  I suspect that will move the site load closer to 3 seconds…generally a CDN cuts load times in half.

SEO Is More Than The Content

Social Media is paramount in providing early rankings in Google with desired keywords.  The work we did together was primarily focused on the site’s creation, he has worked to bolster the content but the site’s SEO efforts haven’t really been addressed.  These largely fell outside of the scope of the work I was hired to do but are coming to my attention as a need to deliver a solution that really works for the client.

I’ve noted in previous articles and also on Quora that SEO is more about what happens off site than what happens on the page.  In Is SEO optimization easier than we are led to believe?  I noted “Anyone who thinks SEO is about content should go out and build a site with the absolute best content and then sit there and tell us what happens. If you want a spoiler, nothing happens…you’re content will sit there alone and die a slow death from loneliness. If youre tinkering with the content you must have already done the hard work, that actually makes up about 75% of a site’s ability to rank. Or you don’t know what ranking factors are more important and then yes….you can believe you’re doing SEO. Most ranking factors have nothing to do with the on page factors.”

In this case the site has the content and has the regular updates but at present is ranking for only about 2 keywords on Google.  The opponents site is not ranking any better which demonstrates that Political SEO is still too often an after thought.  I hear campaigns now and then say that they hadn’t seen results in the past, and thats largely because SEO wasn’t given the same priority as building the site itself.

Political SEO Case Study

This creates an interesting opportunity for me to demonstrate the changes a site might receive with a concerted SEO effort.  The Shawn Reilly site has been up for about 2 months and found 2 keywords on Google.  SEMRush shows little organic traffic earned for the site or the opponents site.

I plan to address the SEO speed issue with a move to include a CDN.  To push the campaign to post video blogs on Youtube and Facebook which link back to the site and to build relevant backlinks to the site.  It’ll be interesting to compare the two sites SEO visibility as we get closer to the election.

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Page Speed Optimization On WordPress – SEO Technical Audit Part 1

Visit Page Speed Optimization On WordPress – SEO Technical Audit Part 1 for the whole story
Part 1 of a new series Completing A SEO Technical Audit begins with a popular topic Page Speed WordPress Optimization.  Its popular for good reason, in an article I note an example where a site ranks higher on mobile search than its bigger, higher DA competitor because of page speed.  The video walks through using […]
The post Page Speed Optimization On WordPress – SEO Technical Audit Part 1 appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…
Page Speed Optimization On WordPress – SEO Technical Audit Part 1 Web Host, Design, Data and SEO Services Source…

Part 1 of a new series Completing A SEO Technical Audit begins with a popular topic Page Speed WordPress Optimization.  Its popular for good reason, in an article I note an example where a site ranks higher on mobile search than its bigger, higher DA competitor because of page speed

The video walks through using GTMetrix.com to speed up a client site.  In the video we also use Think With Google and put a plugin called JetPack into place to serve as our free CDN option.

I don’t usually use Jetpack and prefer Cloudflare for the CDN but in this site’s case I lacked access to the domain DNS servers which hamper Cloudflare installation. 

Jetpack is a plugin of last resort, and I honestly don’t recommend it.  Its broken more sites than helped in my experience.

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Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority.

Visit Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority. for the whole story
A Case Study of SEO Metrics And Rank
Here is a recently added FAQ to the Ultimate SEO FAQ section.
Let me show you how important it is….
Why is realtor.com not higher than zumper.com in the mobile search on the left?  Consider these metrics
Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108
Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830
In every metric realtor.com wins, so why is
The post Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority. appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…
Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority. Web Host, Design, Data and SEO Services Source…

A Case Study of SEO Speed, Domain Authority And Keyword Rank

This is from a recently added FAQ to the Ultimate SEO FAQ section.  Check it out for more SEO 411.

Let me show you how important speed is….below you see the search results for a keyword.  The one on the left is for desktop, the one on the right shows mobile.  They are close but one site out ranks another in mobile where it doesn’t in desktop.desktop vs mobile search results

Why is realtor.com not higher than zumper.com in mobile search on the left?  It is higher on desktop.  Consider these metrics:

Realtor.com = Domain Authority: 89 Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108

Zumper.com = Domain Authority: 63 Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830

In every metric realtor.com wins, so why is it below Zumper.com on the mobile search?

The site with a Domain Authority of 89 loses to the Domain Authority 63 site in mobile because that’s how important speed is on mobile searches.

Site Speed Test on GTMetrix

Realtor.com Fails Page Speed

site speed

Zumper.com Passes Page Speed

page load

We prefer gtmetrix.com for page speed tests.  You can also utilize thinkwithgoogle.com or pingdom.com. 

So in this example we clearly see a more popular site, with much higher DA, Alexa Rank, Backlinks and everything else you can think of beaten by a less established site and the single only factor the smaller site did better was speed.  We cant discount this as … well it’s only important in mobile.  In case you missed it…

60% of searches are mobile

Mobile searches now makeup over 60% of searches. I have one client who has 83% mobile searches…so its best to test your site SEO with mobile first.

Let Ultimate SEO Optimize Your Site Today!

Now when we consider the facts above let’s also dispel people’s over fascination for keywords and text optimization and position of frequency of words, the content length …. on-site SEO, the SEO of the 1990s as I call it… both sites present the same content to the desktop and mobile versions they just differ wildly in the speed.  

What are some of the reasons?  Realtor.com decided to present 16 rows of 3 images of homes to visitors while Zumper shows 4 rows of 1 image …. and then additional rows load as you scroll down.  Lazy Load and 1 image vs 3.  That’s how they keep their requests to about a third of the realtor.com page.

What Are Requests?

I’d suggest you think of requests as if they are shots from a gun at your head.  You need to avoid them!  Less shots is a lot better…

Requests are literally requests of the server before the page can load.  If I make a page with one image on it that is one request.  Lets say I decide to replace that image with a slider with 5 slides, now I have 5 requests … the same page area but that cool feature increases the trips required of a computer to quadruple!  

Lets say now I add social media icons to the page … Facebook, Twitter, Instagram, LinkedIn and an email icon …. small and just up in the right corner.  

That social media addition just added 5 more requests.  Think about all the things on your page, they don’t all come together in one big Amazon package with a smile…. they are shipped to the computer individually.  

Now I have one page with 1 request and another with 10 and the initial difference isn’t much…that slider only displays one image at a time.

Latency And Requests

Servers don’t respond instantly…they take a little while to think and retrieve the requested resource and then it has to travel the distance from the server to your computer…may be at the speed of light, but light still takes time. 

This time is called latency.  50 milliseconds is a good latency.

If both servers in question had a 50 ms latency.  We can assume that the

Realtor.com server will take 50 ms x 301 requests = 15050 ms or 15 seconds

Zumper.com server will take 50 ms x 134 requests = 6700 ms or 6 seconds  

Now those latency numbers are just examples but I hope this explains why you want to limit requests, and prioritize speed as much as you focus on keywords and DA.

Ways To Decrease Requests

Do you need separate images?  On ultimateseo.org I wanted to show my COMPTia certifications.  I have 4 icons … I combined them to make one image.   Thats 1/4 the requests but no change in user experience other than a quicker site.

technical certifications

Lazy Load

Lazy Load also helps speed up the initial page load time.  If “below the fold” you have a lot of images on a page … the page needs those images still to finish the load unless you institute lazy load which essentially tells the computer to load an image only when it is coming into view.  

This makes sense likely if you have 300 images on the page and plenty of them are scrolled far down.  

I ran speed tests on the homepage of this site with Lazy Load on …. 3 tests results 2.3 seconds, 1.9 seconds and 1.9 seconds.  I turned off lazy load, and reran the test and got 2.3 seconds, 1.9 seconds and 1.7 seconds.  

So technically the site loaded faster with Lazy Load off….keep in mind it takes a bit of thinking for the server to implement it.

This helps speed up a site drastically if there are a ton of images spread vertically…but not much in a normal page.  What are the full implications on SEO when a site is crawled?

Its suggested by “Ask Yoast” that Lazy Load is fine for SEO and the images are rendered as Google scrolls down the page and indexes the content.

A CDN is also a great tool for site speed.  I recommend Cloudflare’s free option.

Page Speed Has A Big Role

Page speed though is shown here as helping one smaller site beat out every other metric to rank higher than a competitor in mobile searches.

Source

More Than Keywords – How Local SEO Is Done

Visit More Than Keywords – How Local SEO Is Done for the whole story
Louisville Local SEO Expert
The post More Than Keywords – How Local SEO Is Done appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…
More Than Keywords – How Local SEO Is Done Web Host, Design, Data and SEO Services Source…

Visit SEO Link Building With Expired Domains Video for the whole story
The following are existing videos provided by Ultimate SEO on our youtube channel.  After viewing these videos you should be able to Search and Find Relevant Expired Domains For Free. Pull SEO Metrics On Candidate Domains For Next to Nothing. Search domain backlinks and find relevant links for 301 redirection. Redirect a backlink using a cPanel account. There are more ways to do these tasks than shown, if they get the same results then awesome pick what works for you. SEO Link Building: Redirecting Expired Domain Backlinks 1/3 SEO Link Building: Redirecting Expired Domain Backlinks 2/3 SEO Link Building: Redirecting Expired Domain Backlinks Part 3 Hits: 2
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SEO Link Building With Expired Domains Video Web Host, Design, Data and SEO Services

Link building is a necessary evil if you want anyone to notice your Music, Arts and Entertainment blog.  With people like the President of the United States now competing with you for entertainment exposure competition hasn’t been any tougher than today.
SEO Heroine 
You can buy links on sites like fiverr.com but thats actually not a long term strategy.  I’ve likened buying links on these cheap sites to heroine.  Sure it gives you a boost and you’re high but you’ll find it’s harder and harder to stay high without doing more and more and you can’t recover from that addiction without help and hitting rock bottom.
And thats not dramatic of me … its literally like heroine.  You’re using something unnatural thats a quick fix to get high and feel good and it isn’t good content so its unsustainable without more and more fiverr links.  And you never know when you are going to get a bad hit that can kill ya.
Content Syndication Networks and Guest Posts
An alternative is to Guest Post offering something worth reading and of value.  On the receiving end if your site wants relevant content you can join a Content Syndication Network and ingest content regularly.  It can be setup to only publish after you approve and in the end it does diversify the information on your site for your readers.
Now this post is mostly just a test of Ultimate SEO’s network’s Arts and Entertainment feed, but even in a test I think we an make a compelling argument for avoiding link buying and instead sharing your knowledge to relevant sites through Guest Posting opportunities. Source…

Guest Posting Over A Heroine Like Addiction In SEO Web Host, Design, Data and SEO Services

Visit Technical SEO: Digital Ocean vs Google Cloud vs AWS for the whole story
This may seem off topic but its on topic, technical SEO is imperative … you’re not going to rank number one on Google using Shopify or Wix.  It just isnt going to happen.
Its also apparently difficult to get solid advice on SEO Hosting from “experts” Best Blog Hosting for SEO is junk … reciting features doesnt make a hosting plan the best…one quote notes that WordPress is already installed with InMotionHosting.com … so what!  Our web servers are preconfigured to install WordPress in every new account as well…it only saves maybe 5 minutes per user but for
The post Technical SEO: Digital Ocean vs Google Cloud vs AWS appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Technical SEO: Digital Ocean vs Google Cloud vs AWS Web Host, Design, Data and SEO Services

Visit Optimizing For Page Speed: The High Price Of Drift In SEO for the whole story
Adding Live Chat To Your Website With Drift This is just a quick note of Drift and SEO.  Drift is a chat plugin, or embed code and a Cloudflare App which allows a site owner or staff to interact proactively with web visitors.  It’s great for lead generation and I have a client that swears […]
The post Optimizing For Page Speed: The High Price Of Drift In SEO appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…

Optimizing For Page Speed: The High Price Of Drift In SEO Web Host, Design, Data and SEO Services

Visit Data Security Note: Its Okay To Snitch. for the whole story
Someone asked me if calling out a “hacker” makes you a snitch?  I smiled and told them, being a snitch is decent.  People who don’t like snitches are doing things they are ashamed of and know it.  In IT we need to be snitches a lot more and loudly. Its pretty fun being your own […]
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Data Security Note: Its Okay To Snitch. Web Host, Design, Data and SEO Services

Visit Look For New Clients When You’re At Your Best – Ultimate Upwork Freelance Advice for the whole story
Longevity isn’t long for freelancers who work fast and know what they are doing. Conversely if clients are likely to remove you once they are doing well, what value does pay for performance bring? This is the first entry of a series on being a freelancer. It seems like, and I agree it makes little […]
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Look For New Clients When You’re At Your Best – Ultimate Upwork Freelance Advice Web Host, Design, Data and SEO Services

I’ve penned a lot of articles over the last couple years and it never crossed my mind to really attempt at ranking for the keyword Louisville SEO.  I searched it tonight and found the top result was an SEO firm or agency that pretty much uses 1999 (same year they were founded) tactics on their ranking page.  
Keyword stuffing is supposed to have gone the way of the doodoo and I push clients away from over using a phrase.  This page uses the target keyword 46 times.   There 1000 word article is 5% of the time Louisville SEO.  
I thought well, this just has to be done.  As a native Louisvillian who works full time in SEO I can’t sit aside and allow the leader of this keyword to be everything I claim is dead in modern day search algorithms.  

This challenge I’ve decided to accept should serve as a testament to Louisville businesses seeking an expert in SEO strategy both Local SEO and National/Global SEO.  I hope to jump up in the top 10 by 2020, depending upon backlinks it could be a chore but we’ll see.
SEO is constantly evolving and what worked 5 years ago is not as effective today.  With that said what worked 20 years ago issimply useless today.  Its like solving math using an abacus … great for you for knowing how to use one but the tools time has passed.

Strategy For Ranking Keyword

My strategy for ranking within the results of “Louisville SEO” will be the same ones I push on clients.

Review the top 10 results for the keyword, see what they do well and do it better.  Take a little inspiration from each page and put all of that into your own.
Write content thats natural, useful to your readers and not too technical…

Louisville SEO: More Than Keywords – Local SEO Web Host, Design, Data and SEO Services

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Cloud Computing: Digital Ocean vs Google Cloud vs AWS November 7, 2019
Visit Cloud Computing: Digital Ocean vs Google Cloud vs AWS for the whole story This may seem off topic but its on topic, technical SEO is imperative … you’re not going to rank number one on Google using Shopify or Wix.  It just isnt going to happen. Its also apparently difficult to get solid advice […]

Louisville SEO: More Than Keywords – Local SEO November 1, 2019
Visit Louisville SEO: More Than Keywords – Local SEO for the whole story Louisville Local SEO Expert The post Louisville SEO: More Than Keywords – Local SEO appeared first on Ultimate SEO | Backlinks, Audits & More.

Ranking Keywords That People Search October 29, 2019
Visit Ranking Keywords That People Search for the whole story Branded And Unbranded Keywords: Not Equal SEO Value This is a short discussion on keywords.  If you have read previous articles here you already know that I consider On Page SEO one of the least important factors in ranking yet one of the most obsessed […]

Adult SEO Tips October 24, 2019
Visit Adult SEO Tips for the whole story Originally A Guest Post at Stream SEO Make $1,000 per month with sexy Adult Blogs in 2019 Updated on SEPTEMBER 30, 2019 by SERVANDO SILVA Intro (Servando): This is a guest post by Andrew. While we usually don’t cover anything adult related at Stream SEO, I can’t deny a lot of […]

How To Setup Digital Ocean Account – Client Video October 22, 2019
Visit How To Setup Digital Ocean Account – Client Video for the whole story Want a $50 credit towards Digital Ocean? Digital Ocean $50 Credit For New Accounts Disclosure: Using this link provides Ultimate SEO a $25 credit towards our Digital Ocean bill. × Dismiss alert Setting Up…

Blizzard SEO Test Piece Web Host, Design, Data and SEO Services

So this is more a test artcle but it’ll also hit on these topics in the title. Duplicate Content is everywhere and its fine…Googles been saying that for years now but some SEOs have this myth in their head that its an issue.  If its such an issue then what about The Associated Press?  The AP syndicates content to almost every local newspaper out there.  Their sites arent penalized for blocks and blocks of duplicate content.  While your chewing on that…
 
What is a unique thing you can do with others content?  The way you arrange it.  What if I setup a site that ingested the RSS feeds of all these political campaigns press releases and used it to create a site that had all the press releases for say US House seats.  That could be of value to someone and provides a research resource for after the election when those sites are down.  Theres an example of providing a useful service with mostly duplicate content.  Its unique that the type of content exists there in one place.
 
So now we see duplicate content isnt bad and in that we know that some authors want publicity but theyve never been heard of … so they need a platform to gain a following.  Some sites charge for “Ghost Blogging” but thats really not being big picture.  There are sites that want relevant content and there are authors after a site.  
 
Welcome to our syndication site.  You can post an article for free here and you can get articles for free here but we ask you use the RSS feeds and put in a good word back to us somewhere. 
 
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Latest Performance Report for:
https://ultimateseo.org/da-ds-dr-dt-cf-t/

Report generated:
Mon, Dec 2, 2019 10:51 PM -0800

Test Server Region:
  Vancouver, Canada

Using:
  Chrome (Desktop) 75.0.3770.100, PageSpeed 1.15-gt1.2, YSlow 3.1.8

 
Looks like…

Content Syndication SEO And Duplicate Content Myth Web Host, Design, Data and SEO Services

Visit Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure for the whole story
TrueInfluence.com has been an Ultimate SEO client for several months now. During that time a central project has been to deliver the companies web pages in three seconds or less. TrueInfluence is a data intelligence marketing organization. IntentBase is a product of theirs and they are focused heavily in lead generation and demand generation.  The […]
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Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure Web Host, Design, Data and SEO Services

Source

Technical SEO: Digital Ocean vs Google Cloud vs AWS

Visit Technical SEO: Digital Ocean vs Google Cloud vs AWS for the whole story
This may seem off topic but its on topic, technical SEO is imperative … you’re not going to rank number one on Google using Shopify or Wix.  It just isnt going to happen.
Its also apparently difficult to get solid advice on SEO Hosting from “experts” Best Blog Hosting for SEO is junk … reciting features doesnt make a hosting plan the best…one quote notes that WordPress is already installed with InMotionHosting.com … so what!  Our web servers are preconfigured to install WordPress in every new account as well…it only saves maybe 5 minutes per user but for
The post Technical SEO: Digital Ocean vs Google Cloud vs AWS appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…
Technical SEO: Digital Ocean vs Google Cloud vs AWS Web Host, Design, Data and SEO Services Source…

Comparing Digital Ocean Droplets and AWS EC2 VPS

How Is This SEO?

This may seem off topic but its on topic, technical SEO is imperative … you’re not going to rank number one on Google using Shopify or Wix.  It just isn’t going to happen.

Those platforms are not serious enough to deliver the configurability one needs to out perform a competitor.

This Isn’t Your Typical Review

It’s also apparently difficult to get solid advice on SEO Hosting from “experts” Best Blog Hosting for SEO is junk … reciting features doesn’t make a hosting plan the best…one quote notes that WordPress is already installed with InMotionHosting.com … so what!

Our web servers are preconfigured to install WordPress in every new account as well…it only saves maybe 5 minutes per user so that savings is not for the user but for a web host, that time adds up very quickly.  So that’s not a benefit for the client as much as it is for the host.

You likely aren’t a web host, so it’s not that big of a deal.  I’d like to see benchmarking tests they may have run to decide who is the best.  And we do … but thats coming in a few paragraphs.

I only mention these to point out typically articles covering which thing is better, focus on the irrelevant because the author lacks a clear grasp of technology and SEO.  Well, this isn’t one of those articles.

Promising More Than Physically Possible

Unlimited bandwidth…sounds great but what are the limits?  There are limits, the infrastructure that a site sits on has limitations.  If someone uses a CAT5 cable instead of a CAT6 everything will be slower and you’ll find a speed limit there.  It may be 5 gbps which is A LOT but … that IS a limit.

Bottlenecks can be designed into infrastructure by error and these can limit a site’s performance. Unlimited bandwidth means nothing because there are limits … physical limits exist and can’t be avoided.  So “unlimited” is a term being misused a lot in hosting today.

WordPress preinstalled saves someone 5 minutes but nothing else.  These aren’t important to the Hosting performance and way too many top articles on SEO hosting confuse WordPress’s selling points with the web host’s infrastructure.  That’s what this is all about after all, infrastructure and how it directly impacts a site’s Google ranking.

Google says that over half of all searches are now mobile.  Mobile is extra sensitive to speed and technical SEO matters.  Thats why its so important to set yourself up with the best infrastructure to build on.

Cloud Computing: Background On Our Use Case

The industry standard in web hosting administration software is cPanel.  No way around it with cPanel your support opinions are bountiful where as dreamhost.com has its own proprietary server software … its no better or worse in actuality, its just far less supported by third parties.

Ultimate SEO is hosted on a variety of cPanel servers that were easy to build and deploy, we made them from scratch and some with templates but all in all, there are 4 AWS servers, 2 Google Cloud Platform and 4 Digital Ocean. These currently are powering hundreds of sites including this site.  Cost varies wildly…

Shared Hosting Solution?

It’s important to note that your web host is honestly likely run on one of these three services.  Godaddy is … if you have their shared hosting your running on this environment.  You’re sharing their share of the cloud environment.

Why not just skip ahead and be the master of your domain….sure it will cost more than $3 a month … but that $3 a month hosting plan is shit.  You can have a decent VPS server for $5 a month with better performance.

We’re not going to mix apples with oranges though, this isn’t about shared hosting plans and a VPS.  The VPS will win.  A good review between AWS and a traditional hosting provider is AWS vs Blue Host

Amazon Web Services

I don’t even know what I am spending, where and how it is being spent.  AWS charges you for every little thing and no matter what steps you might take it may seem like rising project costs are simply unavoidable.

Their platform to work within is NOT intuitive … its damn near hell, and it will require some play time.

You’ll need to recall that you have to leave the virtual server’s configuration area to select an IP address to then assign to the server you were just configuring.

Then go back to the server configuration and keep working…till a minute later you have to go to some other obscure place.  (that will cost you money too…each ip address, not talking about bandwidth that’ll cost you too … I’m just saying the ip number).

Don’t even think about swapping hard drives and knowing what is attached to what unless you are prepared to write down long strings of numbers and letters.

AWS does provide greater flexibility than the others on options beyond just a virtual server…but unless you plan to send 100,000 emails a day you won’t benefit from their email service … as an example.

Cloudfront looks like a great CDN option, until you find Cloudflare.

Technical SEO wise I’d give AWS a D overall. Infrastructure and computing power is an obvious A+, but it’s how you interact with that, that weighs the grade down.

More so AWS limits your resources with Throttling and Burstable CPUs … these sound good but they mean they’re only giving you part of the resource not all of it.

Poor navigation and the nickle and dime pricing is absurd.  Want to monitor your usage so you can understand your bill?  Monitoring costs more…its ridiculous.  CloudWatch can be expensive.

They do offer reserved instances and I loaded up on those but still my costs never decreased.

AWS is so hard to understand billing wise that IT Managed Service Providers will offer free excel templates to figure out your AWS monthly costs.

Think I’m being over the top?  Check out this calculator form sheet by AWS to forecast your expenses.

It is never simple when you ask how much and are handed a spreadsheet to calculate the server costs.

Here’s something crazy…why my April bill was $167 but AWS forecasts it will be $1020 in May I have no idea.  I’m not adding servers…so whatever they know, I must not.

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “https://www.berush.com/static/webpack_bundles/remote.js?v=9”; fjs.parentNode.insertBefore(js, fjs); }(document, “script”, “berush-widget”));

AWS costs are high and unpredictable

AWS costs are high and unpredictable

Google Cloud Platform

Is easier to use and wrap your head around but it is considerably more expensive than either of the other options. For this simple reason…they receive an F. The additional costs come with less options and less features than AWS.

Billing is more transparent and you can understand why your bill is what it is at least.  But Google also makes unilateral decisions for you like blocking smtp and ssh access.  

Sure its more secure but it makes email and server maintenance a nightmare.  You can add those to nonstandard ports in the firewall but then you have to keep up with an oddity.

Documents like this Connecting to Instances make it seem like not a big deal, but these will not allow you to move a file from your computer to the server like SFTP would.

They are expensive, offer less and needlessly shot you in the foot with their restrictions.  

That’s why I stand by the F as an overall grade.  Now infrastructure capabilities … A+ no doubt about it…but you’re paying a premium and placed into a box.

Digital Ocean

I received no compensation or thank you from anyone for writing this … Digital Ocean is my B+ graded cloud solution.  

It’s the cheapest, and they don’t seem to charge you a fee for tools that are required for the main product to function, unlike AWS and their static ip addresses.

They have the least ability and options outside of a virtual server.  If you want a database server that’s in the works unless you can use Postgres.  

UPDATE Sept 2019: MySQL Databases are now fully supported and available.  Additionally Microsoft.com has step by step instructions for installing MsSQL on Digital Ocean’s linux machines.

That’s limiting, but it is also not important if you’re just running a few web servers that will already have MySQL installed on them anyhow (if a LAMP server template is utilized).

Digital Ocean is the no frills, no surprises, cloud computing option.  The reason I have so many servers is because I am migrating everything off AWS and Google Cloud to Digital Ocean…it’ll be cheaper.  A lot cheaper…we’ll discuss performance in this article.

cloud computing cost comparisons

cloud computing cost comparisons

That’s right… $20 vs $121, $177 and $120 from AWS, GCP and Azure.  I didn’t really consider Microsoft Azure just because I have reservations moving into their sphere of control where every thing you need to do is addressed by yet another Microsoft clunky product that usually has little imagination in it.

Test out a server in each environment and I think you’ll quickly take to the Digital Ocean option.

But in deciding the winner of this debate I figure a more scientific method could be used….so let’s divide the debate into areas that can be scored and assessed.

Amazon Web Services vs. Digital Ocean

Simplicity at scale

Ease Of Use

As previously noted, the Digital Ocean’s dashboard is very streamlined compared to AWS.  With AWS you have to configure your network, and several other parts such as the keys before you can make a server that’s accessible to the internet.  

Digital Ocean, you can literally have a server running in less than a minute from a single screen.  Who else can claim that?

Base Cost

Digital Ocean’s costs are inclusive of bandwidth, hard drive size, ip addresses and more.  Everything you need to have a server is right there in one easy package.   Their packages include:

RAM CPUS BAND SSDHD PRICE  
1 GB 1 vCPU 1 TB 25 GB $5/mo
$0.007/hr
 
2 GB 1 vCPU 2 TB 50 GB $10/mo
$0.015/hr
 
3 GB 1 vCPU 3 TB 60 GB $15/mo
$0.022/hr
 
2 GB 2 vCPUs 3 TB 60 GB $15/mo
$0.022/hr
 
1 GB 3 vCPUs 3 TB 60 GB $15/mo
$0.022/hr
 
4 GB 2 vCPUs 4 TB 80 GB $20/mo
$0.030/hr
 
8 GB 4 vCPUs 5 TB 160 GB $40/mo
$0.060/hr
 
16 GB 6 vCPUs 6 TB 320 GB $80/mo
$0.119/hr
 
32 GB 8 vCPUs 7 TB 640 GB $160/mo
$0.238/hr
 
48 GB 12 vCPUs 8 TB 960 GB $240/mo
$0.357/hr
 
64 GB 16 vCPUs 9 TB 1,280 GB $320/mo
$0.476/hr
 
96 GB 20 vCPUs 10 TB 1,920 GB $480/mo
$0.714/hr
 
128 GB 24 vCPUs 11 TB 2,560 GB $640/mo
$0.952/hr
 
192 GB 32 vCPUs 12 TB 3,840 GB $960/mo
$1.429/hr

Amazon Web Services doesn’t allow an easy comparison.  Everything is charged individually it would seem.  They have a tool called Simple Monthly Calculator, it’s a spreadsheet basically … first off  if  you need a calculator it’s obviously not simple.

AWS Calculator

To compare something with the $5 option from Digital Ocean I used the calculator and a t2.micro which is 1cpu and 1g ram with a 25 GB SSD drive, with 2 ips and 1 TB of data transferred to the world, costs about $21.49 but that’s also after a -11.00 discount … without the discount it was 32.49.  That’s for the $5 Digital Ocean option.

AWS Costs

Google Cloud Platform’s version of VPS using Compute Engine isn’t as bad to figure out as AWS but it is still seeming complicated.  I guess my beef with GCP and AWS is that if I spin up an instance I’m obviously going to have to have bandwidth so some baseline amount should be included … just because the instance cant function without it…so it should be part of the instance, I think.

So the N1 class is their general use server.  On-demand pricing is:

$0.0356 / vCPU hour and $0.00095444 / GB hour

So our 2 vCPU with 4 gb RAM is about $0.07 for vCPU and $0.0038 for RAM per hour.  Google shows 730 hours average in a month.  Meaning $51.38 a month.  That includes no hard drive or bandwidth ,.. but no use calculating it further as GCP is way in the lead as most expensive of the three.

Now you might say…well you get what you pay for … and I’d say … Not true in 10/10 tests. 

So at $5 to $32

Digital Ocean Wins 

But wait there’s more and this is the why you’ll switch to Digital Ocean.

Options

Monitoring and alerts can be configured on both platforms .. both allow scaling up and adding additional storage as well as internal networking.  Internal networking has shown to provide fast results for configurations like a web server and an independent second database  AWS though has an expansive offering of options and wins out in this area.

AWS Wins

Billing Options

Digital Ocean allows for credit cards as well as paypal.  AWS allows credit cards and bank accounts.  The difference then is Paypal vs Checking Accounts and since this is a cloud computing, tech product … Im going to prefer Paypal to a tool that has been around for hundreds of years.  So we’re going to hand it to Digital Ocean.

Digital Ocean Wins

Freelancer Friendly

Each can transfer servers to other accounts.  I’ve only been successful in doing this with Digital Ocean and not AWS.  The AWS process is more tedious and you can give a server away that you aren’t an admin of anymore but still are responsible for billing somehow.  That sucks!

Digital Ocean Wins

Support

AWS only offers free billing support…although if you ask them a tech question they do tell you “as a courtesy” here is an article that might help…but tech support itself is out of your reach for free.  Digital Ocean allows you to message them and I’d assume some tech level of support for their platform without charging.

Digital Ocean Wins

So all in all…

The winner is Digital Ocean over GCP and AWS.

but … now an added update to question these assertions…

VPS PERFORMANCE TESTING

Testing Digital Ocean to AWS head to head.

Source

Optimizing For Page Speed: The High Price Of Drift In SEO

Visit Optimizing For Page Speed: The High Price Of Drift In SEO for the whole story
Adding Live Chat To Your Website With Drift This is just a quick note of Drift and SEO.  Drift is a chat plugin, or embed code and a Cloudflare App which allows a site owner or staff to interact proactively with web visitors.  It’s great for lead generation and I have a client that swears […]
The post Optimizing For Page Speed: The High Price Of Drift In SEO appeared first on Ultimate SEO | Backlinks, Audits & More. Ultimate SEO Articles…
Optimizing For Page Speed: The High Price Of Drift In SEO Web Host, Design, Data and SEO Services Source…

Visit Optimizing For Page Speed: The High Price Of Drift In SEO for the whole story

Adding Live Chat To Your Website With Drift

This is just a quick note of Drift and SEO.  Drift is a chat plugin, or embed code and a Cloudflare App which allows a site owner or staff to interact proactively with web visitors.  It’s great for lead generation and I have a client that swears by it which is what lead me to test it out.

I used it for a month or so on this site with minimal appeal.  Alot of the useful stuff seemed to require a paid account.  I couldn’t for instance see how many visitor didn’t use the tool vs the one person who did.  Annoyingly thats a very high price in terms of code sent to visitors that didn’t use it and that added processing time does affect a sites ranking.

How Much Did Drift Affect Page Load

Immensely.  Like a stupidly insane cost to page load was easily seen.  Its so bad I’ll tell ya out right I highly discourage Drift on any site attempting to rank on Google.  Here is the GTMetrix report for my site with Drift.

Page Speed With Drift

At 14 seconds the site is doing basically the worst I’ve ever seen.  Considering the page size and requests its not that big nor does it require a ton of requests.  I consider under 100 a safe place.  But that means nothing next to 13.5 seconds.

Now when I removed Drift and reran the test.  I got the results below…

Page Speed Without DriftThat’s what I mean by insanely stupid.  Simply removing Drift decreased the page requests by almost half!  The load time for the page drops to almost a third of what it was with Drift.  4.6 seconds vs 13.5 seconds is astonishing.  8.9 seconds … just call it 9 at that point.  The goal of course is under 3 seconds and Drift alone is 3 times the amount.  When we consider that 1000 visitors came to the site in the last month that would mean Drift added 9000 seconds to users wait time to load the homepage.  Imagine that Drift is on every page what that delay was PER PAGE!  The homepage alone would have taken 2.5 hours longer in visitors combined wait times.

It can’t be that bad….YES IT REALLY IS.  That’s horrific in SEO terms.  You had best get a huge amount of conversion and consider a PPC campaign because honestly your SEO rankings are set to tank in mobile searches.  Which begs the question, how important is it to conversions if no one comes to the site since its listed on page 3 because of Drift.

This was with using the Cloudflare App version, which should be the fastest way to do it.  It moves Drift closer to the visitors on the Cloudflare edge servers.

How Do We Fix Drift?

Drift has to address its sloppy coding experience.  Why they require 40 something requests is beyond rational thought.  The payload of your site’s pages isn’t going to clear the tower, Drift should rebrand itself Challenger.

Drift
** ADVANCE FOR USE FRIDAY, JAN. 28, 2011 AND THEREAFTER ** FILE – In this Jan. 28, 1986 file photo, the space shuttle Challenger explodes shortly after lifting off from the Kennedy Space Center in Cape Canaveral, Fla. (AP Photo/Bruce Weaver, File)

I’m not trying to be over the top, but when one thing that’s supposed to help you, takes 3 times the total time you have to deliver your message … it’s not good.  I’d argue you’re better off with a page that loads in 4.6 seconds without it.

According to Google research each second over 5 seconds 10% of your audience abandons your site.  That’s nearly half the visitors lost if you can get the page to load in 10 seconds.

Drift Alternatives

Drift isn’t the only option either.  I haven’t tested these but they can’t be any worse…

LiveChat.com, twak.com, crisp.com, and there’s a ton more.

So summary…using Drift is like killing half your web traffic to ask 1 in 1000 how you can help.

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