WordPress SEO Security Settings For WP Cerber

Visit WordPress SEO Security Settings For WP Cerber for the whole story
One might think cybersecurity is not an SEO topic, but it is a very important SEO topic.  SEO as I keep noting here is more than keywords today. Technical SEO is about speed optimization, files such as robots.txt and sitemap.xml and security of your site IS an SEO matter. If you neglect your security Google […]
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Visit WordPress SEO Security Settings For WP Cerber for the whole story One might think cybersecurity is not an SEO topic, but it is a very important SEO topic.  SEO as I keep noting here is more than keywords today. Technical SEO is about speed optimization, files such as robots.txt and sitemap.xml and security of your site IS an SEO matter. If you neglect your security Google […] The post WordPress SEO Security Settings For WP Cerber appeared first on Ultimate SEO | Backlinks – Forums, FAQs & Guides. …

WordPress SEO Security Settings For WP Cerber Web Host, Design, Data and SEO Services

Visit SEO PBN for the whole story Private Blog Networks or PBNs have a vilified reputation of being “black hat SEO” but this is a poor way of looking at an SEO tool still used by many just by other names. Hits: 3 The post SEO PBN appeared first on Ultimate SEO | Backlinks – Forums, FAQs & Guides. …

SEO PBN Web Host, Design, Data and SEO Services

Since the crack down on internet companies like Rentboy and Backpage, Craigslist remains personal ad free.  Several other sites have tried to recapture that huge amount of traffic. FOSTA being the legal challenge to site immunity of visitors actions. Doublist.com seems the most successful thus far but it isnt yet a full alternative.  Locanto.com is […]

Craigslist Alternative Sites Web Host, Design, Data and SEO Services

Visit Link Building: Redirecting Expired Domains Backlinks for the whole story Link building is one of the harder  aspects of SEO and because of this one of the least done. Unfortunately it is many times more powerful than anything you do to your page and content.  No level of optimization of content will trump the power of well placed relevant backlinks. Its so hard few ever […] The post Link Building: Redirecting Expired Domains Backlinks appeared first on Ultimate SEO – Forums, FAQs & Guides. …

Link Building: Redirecting Expired Domains Backlinks Web Host, Design, Data and SEO Services

Visit Duplicate Content Kills Your SEO for the whole story Duplicate Content – Killing Your SEO Duplicate content is a threat to your SEO rankings but not in the way you think.  It is distracting you from stuff that actually matters.  Google has no Duplicate Content penalty and notes much of the web is duplicate content, the question is wether your use of the content […] The post Duplicate Content Kills Your SEO appeared first on Ultimate SEO – Forums, FAQs & Guides. …

Duplicate Content Kills Your SEO Web Host, Design, Data and SEO Services

Visit SEO And Migrations: Matt Cutts On Changing Domain Names for the whole story SEO And Migrations: Changing Domain Names With Matt Cutts Migrating your site from one domain name to another can be problematic and the SEO implications can be long lasting.  UltimateSEO.org was not the original domain name for this site. SEOData.cloud was and it seemed great because it used three aspects of what I wanted to […] The post SEO And Migrations: Matt Cutts On Changing Domain Names appeared first on | Backlinks Audits Keywords & Guides. …

SEO And Migrations: Matt Cutts On Changing Domain Names Web Host, Design, Data and SEO Services

Visit Digital Ocean Credit – Be Your Own Cloud Web Host – AWS Alternative for the whole story AWS Alternative If you use AWS and are annoyed at your rising costs and cant figure out their pricing schemes you arent alone.  Ultimate SEO has moved most of it’s servers to Digital Ocean and they are about 50% of the cost of AWS.  Check them out and see what you can do with a $5 server.  Click the image above and you will receive a $25 credit. Or follow this url https://m.do.co/c/6f93e63b6b43 The post Digital Ocean Credit – Be Your Own Cloud Web Host – AWS Alternative appeared first on Make An Impact | Ultimate SEO. …

Digital Ocean Credit – Be Your Own Cloud Web Host – AWS Alternative Web Host, Design, Data and SEO Services

Visit Political SEO: Common Mistakes Campaigns Make On Facebook for the whole story This post is largely a repost from New Media Campaigns.  Its spot on and I couldn’t say it better.  Some additional recommendations I’ve made for political candidates and their campaigns are included in: Political SEO and Articles Politically Tagged the main article I have on this is Political SEO: SEO Tips For Political Campaign Websites William Henry Harrison is the imagery I wanted you to consider when thinking about your social media and mistakes that could be made. As President of the United States he wasted no time in his inaugural address to deliver in detail his long plans for the country.  Speaking uncovered in torrential rains history blame’s his death on the blunder of talking so long in a downpour.  The end of a politician due to his messaging is the image I give you. Top Mistakes Made In Social Media By Candidates 1. Not promoting it The first tip is[Find Out More] The post Political SEO: Common Mistakes Campaigns Make On Facebook appeared first on Make An Impact | Ultimate SEO. …

Political SEO: Common Mistakes Campaigns Make On Facebook Web Host, Design, Data and SEO Services

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SEO And Migrations: Matt Cutts On Changing Domain Names

Visit SEO And Migrations: Matt Cutts On Changing Domain Names for the whole story
SEO And Migrations: Changing Domain Names With Matt Cutts Migrating your site from one domain name to another can be problematic and the SEO implications can be long lasting.  UltimateSEO.org was not the original domain name for this site. SEOData.cloud was and it seemed great because it used three aspects of what I wanted to […]
The post SEO And Migrations: Matt Cutts On Changing Domain Names appeared first on | Backlinks Audits Keywords & Guides. …
SEO And Migrations: Matt Cutts On Changing Domain Names Web Host, Design, Data and SEO Services Source…

Visit SEO And Migrations: Matt Cutts On Changing Domain Names for the whole story SEO And Migrations: Changing Domain Names With Matt Cutts Migrating your site from one domain name to another can be problematic and the SEO implications can be long lasting.  UltimateSEO.org was not the original domain name for this site. SEOData.cloud was and it seemed great because it used three aspects of what I wanted to […] The post SEO And Migrations: Matt Cutts On Changing Domain Names appeared first on | Backlinks Audits Keywords & Guides. …

SEO And Migrations: Matt Cutts On Changing Domain Names Web Host, Design, Data and SEO Services

Visit Digital Ocean Credit – Be Your Own Cloud Web Host – AWS Alternative for the whole story AWS Alternative If you use AWS and are annoyed at your rising costs and cant figure out their pricing schemes you arent alone.  Ultimate SEO has moved most of it’s servers to Digital Ocean and they are about 50% of the cost of AWS.  Check them out and see what you can do with a $5 server.  Click the image above and you will receive a $25 credit. Or follow this url https://m.do.co/c/6f93e63b6b43 The post Digital Ocean Credit – Be Your Own Cloud Web Host – AWS Alternative appeared first on Make An Impact | Ultimate SEO. …

Digital Ocean Credit – Be Your Own Cloud Web Host – AWS Alternative Web Host, Design, Data and SEO Services

Visit Political SEO: Common Mistakes Campaigns Make On Facebook for the whole story This post is largely a repost from New Media Campaigns.  Its spot on and I couldn’t say it better.  Some additional recommendations I’ve made for political candidates and their campaigns are included in: Political SEO and Articles Politically Tagged the main article I have on this is Political SEO: SEO Tips For Political Campaign Websites William Henry Harrison is the imagery I wanted you to consider when thinking about your social media and mistakes that could be made. As President of the United States he wasted no time in his inaugural address to deliver in detail his long plans for the country.  Speaking uncovered in torrential rains history blame’s his death on the blunder of talking so long in a downpour.  The end of a politician due to his messaging is the image I give you. Top Mistakes Made In Social Media By Candidates 1. Not promoting it The first tip is[Find Out More] The post Political SEO: Common Mistakes Campaigns Make On Facebook appeared first on Make An Impact | Ultimate SEO. …

Political SEO: Common Mistakes Campaigns Make On Facebook Web Host, Design, Data and SEO Services

Visit Search Engine Ranking: Website Ranking Keywords Backlinks And All for the whole story In several previous articles we’ve covered: Domain Auditing, Page Speed And SEO, Backlinks and even some less than white hat techniques such as Private Blog Networks, Guest Posts and more.  All of these are cogs in the greater overall machine which is Search Engine Optimization or SEO.  To you and any other website owner it is Search Engine Position Ranking.    In this article we’re going to look more holistically at the sum of the parts and how it fits together. Search Engine Marketing Vs Search Engine Optimization SEO is not Search Engine Marketing, or SEM. It is closely related but very different.  In the end both mean to drive relevant traffic to a site but in different, often at odds means.  SEM includes Pay Per Click or PPC traffic, but can also include more paid traffic channels. I’d argue that a good SEM landing page is an awful SEO landing[Find Out More] The post Search Engine Ranking: Website Ranking Keywords Backlinks And All appeared first on Make An Impact | Ultimate SEO. …

Search Engine Ranking: Website Ranking Keywords Backlinks And All Web Host, Design, Data and SEO Services

Auto Blogging Creating A Private Blog Network AWS Vs Google Cloud Vs Digital Ocean: Cloud SEO On Page Vs Off Page SEO Speed: Page Load – Technical SEO Check out these important topics of SEO from Ultimate SEO https://ultimateseo.org/find-post/

SEO Articles For DIYers Web Host, Design, Data and SEO Services

Visit SEO Vs PPC: Backlink Project Increases Traffic 1200% for the whole story After placing backlinks 15/15 new domains I had linked to the site we’re registered and added to the site’s formula. Traffic responded better than I expected… Increasing Organic SEO Traffic The site’s organic traffic had been previously in the single digits, now at 1,600 a month later I could claim a 1235% increase in organic traffic. The site had never received this much organic traffic. It had been largely fueled by an increase in keywords of over 600%. This is an example of how a domain’s authority and trust can be raised through backlinks to improve keyword adoption across the domain. SEO Vs. PPC Traffic The client had other similar site’s that I hadn’t focused on that saw updates to the onpage tags and discussion on the technical SEO challenges. These sites saw no real change in organic traffic during the same period. The client had used PPC campaigns to[Find Out More] The post SEO Vs PPC: Backlink Project Increases Traffic 1200% appeared first on Make An Impact | Ultimate SEO. …

SEO Vs PPC: Backlink Project Increases Traffic 1200% Web Host, Design, Data and SEO Services

Visit What A CDN Can Mean For Your SEO for the whole story Almost everyone has heard of the importance of site speed, even the average blogger with lackluster technical skills. In a previous article we did a comparison between two domains and found speed was the likely signal pushing one site above another in mobile searches. Google wants to provide sites that users will actually use. You may have the absolute best content but if it takes over 3 seconds to load your page its a big problem for ranking. Each 1 second delay reduces page views by 11% Each 1 second delay decreases customer satisfaction by 16% Each 1 second delay decreases 7% of conversion rate For a store doing $100,000 a day a 1 second delay means $2.5 million in lost sales. Google uses page load speed to help determine your sites rank. CDNs are great resources to speed up your page speed load times. Think of it like this[Find Out More] The post What A CDN Can Mean For Your SEO appeared first on Make An Impact | Ultimate SEO. …

What A CDN Can Mean For Your SEO Web Host, Design, Data and SEO Services

Visit Ultimate SEO And Cloudflare Partners for the whole story Ultimate SEO is proud to announce our partnership program with Cloudflare. As a defacto web host serving hundreds of sites this strategic alliance brings the best hosting security solutions together and integrates one of the most popular internet companies with our hosting solutions. In the coming days we’ll be relaunching UltimateSEO.net as our hosting and network site. Below we’ve included some notes from Cloudflare as well as a video. Us in 90 Seconds from Cloudflare on Vimeo. How CloudFlare increases speed and security of your site This is a guest post written and contributed by CloudFlare.  CloudFlare makes it easy for any site to be as fast and secure as the Internet giants. CloudFlare, a web performance and security company, is excited to announce our partnership with Ultimate SEO! If you haven’t heard about CloudFlare before, our value proposition is simple: we’ll make any website twice as fast and protect it[Find Out More] The post Ultimate SEO And Cloudflare Partners appeared first on Make An Impact | Ultimate SEO. …

Ultimate SEO And Cloudflare Partners Web Host, Design, Data and SEO Services

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Digital Ocean Credit – Be Your Own Cloud Web Host – AWS Alternative

Visit Digital Ocean Credit – Be Your Own Cloud Web Host – AWS Alternative for the whole story
AWS Alternative If you use AWS and are annoyed at your rising costs and cant figure out their pricing schemes you arent alone.  Ultimate SEO has moved most of it’s servers to Digital Ocean and they are about 50% of the cost of AWS.  Check them out and see what you can do with a $5 server.  Click the image above and you will receive a $25 credit. Or follow this url https://m.do.co/c/6f93e63b6b43
The post Digital Ocean Credit – Be Your Own Cloud Web Host – AWS Alternative appeared first on Make An Impact | Ultimate SEO. …
Digital Ocean Credit – Be Your Own Cloud Web Host – AWS Alternative Web Host, Design, Data and SEO Services Source…

Digital Ocean - AWS ALternative

AWS Alternative

If you use AWS and are annoyed at your rising costs and cant figure out their pricing schemes you arent alone.  Ultimate SEO has moved most of it’s servers to Digital Ocean and they are about 50% of the cost of AWS.  Check them out and see what you can do with a $5 server.  Click the image above and you will receive a $25 credit.

Or follow this url https://m.do.co/c/6f93e63b6b43

Ultimate SEO

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SEO Vs PPC: Backlink Project Increases Traffic 1200%

Visit SEO Vs PPC: Backlink Project Increases Traffic 1200% for the whole story
After placing backlinks 15/15 new domains I had linked to the site we’re registered and added to the site’s formula. Traffic responded better than I expected… Increasing Organic SEO Traffic The site’s organic traffic had been previously in the single digits, now at 1,600 a month later I could claim a 1235% increase in organic traffic. The site had never received this much organic traffic. It had been largely fueled by an increase in keywords of over 600%. This is an example of how a domain’s authority and trust can be raised through backlinks to improve keyword adoption across the domain. SEO Vs. PPC Traffic The client had other similar site’s that I hadn’t focused on that saw updates to the onpage tags and discussion on the technical SEO challenges. These sites saw no real change in organic traffic during the same period. The client had used PPC campaigns to[Find Out More]
The post SEO Vs PPC: Backlink Project Increases Traffic 1200% appeared first on Make An Impact | Ultimate SEO. …
SEO Vs PPC: Backlink Project Increases Traffic 1200% Web Host, Design, Data and SEO Services Source…

This is the power of backlinks at their best. A recent client complained that they have never ranked on page one of Google for their brand name product. After a thorough review of the site and it’s off page factors I listed out the issues the site faced and what would correct the site’s performance.

Diagnosing SEO Problem

Its important to perform an SEO Audit of a site to determine what needs to change.

  1. Backlinks: Hardly any domains linked to the site using the brand name as the anchor text. This was the greatest issue the site faced in ranking.
  2. On-Page SEO: Rather than using <h1><h2> header tags the site utilized CSS styled <div> tags. These visually looked the same to a visitor but that failed to provide the direction that the header tags would to a search engine bot.
  3. Technical SEO: The site load time was 20 seconds. A single auto starting video on the homepage accounted for 18.5 seconds of this load time. After removing it in a test page the site loaded in 1.5 seconds.  A site needs to load in a 3 second load time, 5 seconds is acceptable but also the limit.
  4. PPC Vs. SEO Landing Page: The site was laid out as a single page web site with nearly 10,000 words…all possible related content was on the single landing page which was likely well suited for PPC but not SEO. Google couldn’t easily return a specific page that had a lot of content on a specific keyword.

Ultimate SEO made suggestions that were ignored largely on the second, third and fourth points, often people stay fixed to their status quo. Ultimate SEO had control over the most important SEO factor which was the site’s backlinks at least and I went to work.

Backlinks And Referring Domains

increasing backlinks

After placing backlinks 15/15 new domains I had linked to the site we’re registered and added to the site’s formula. Traffic responded better than I expected…

organic seo traffic

Increasing Organic SEO Traffic

The site’s organic traffic had been previously in the single digits, now at 1,600 a month later I could claim a 1235% increase in organic traffic. The site had never received this much organic traffic. It had been largely fueled by an increase in keywords of over 600%. This is an example of how a domain’s authority and trust can be raised through backlinks to improve keyword adoption across the domain.

SEO Vs. PPC Traffic

The client had other similar site’s that I hadn’t focused on that saw updates to the onpage tags and discussion on the technical SEO challenges. These sites saw no real change in organic traffic during the same period.

The client had used PPC campaigns to promote the sites with their desired keywords and the costs associated with this neared a hundred thousand a month. The new organic SEO traffic is valued by SEMrush.com at nearly $7,000 a month. The beauty of this SEO position swing is that it’s going to be there for months to come under the right care and conditions. Where PPC is a one time boom to traffic.

User behavior is also generally more forgiving than paid traffic. Those who find your site via searching generally provide lower bounce percentages which in turn further improve your search position. So believe me when I say, backlinks make or break your ability to rank any content.  PPC is a great solution for short term needs and gains but the ROI is with SEO.

Ultimate SEO

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AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud Computing | Clear Winner

Visit AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud Computing | Clear Winner for the whole story
Why I Made The Switch To Digital Ocean And You Should Too After a year of ballooning costs I stumbled across Digital Ocean an figured I’d try their $5 VPS server and compare it to my Amazon Web Services experience. Astonishing… Digital Ocean quickly grabbed my attention with the straight forward ease of use. I had a working cPanel server in less than 20 minutes. They make the entry into Cloud Computing easy with a 1 CPU 1 GB Ram server that has 25GB SSD and 1000GB Transfer …. also included was 2 external IP Addresses and the Ability to create a firewall protecting my servers. That cost $5 a month. Jaw dropping I exclaim the AWS price is $5 just for the two IP addresses! I should have made an apples to apples comparison but at that moment I was off. My AWS Configuration And Cost: 2 t2.medium 2[Find Out More]
The post AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud Computing | Clear Winner appeared first on Make An Impact | Ultimate SEO. …
AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud…

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Ultimate SEO And Cloudflare Partners

Visit Ultimate SEO And Cloudflare Partners for the whole story
Ultimate SEO is proud to announce our partnership program with Cloudflare. As a defacto web host serving hundreds of sites this strategic alliance brings the best hosting security solutions together and integrates one of the most popular internet companies with our hosting solutions. In the coming days we’ll be relaunching UltimateSEO.net as our hosting and network site. Below we’ve included some notes from Cloudflare as well as a video. Us in 90 Seconds from Cloudflare on Vimeo. How CloudFlare increases speed and security of your site This is a guest post written and contributed by CloudFlare.  CloudFlare makes it easy for any site to be as fast and secure as the Internet giants. CloudFlare, a web performance and security company, is excited to announce our partnership with Ultimate SEO! If you haven’t heard about CloudFlare before, our value proposition is simple: we’ll make any website twice as fast and protect it[Find Out More]
The post Ultimate SEO And Cloudflare Partners appeared first on Make An Impact | Ultimate SEO. …
Ultimate SEO And Cloudflare Partners Web Host, Design, Data and SEO Services Source…

Ultimate SEO is proud to announce our partnership program with Cloudflare. As a defacto web host serving hundreds of sites this strategic alliance brings the best hosting security solutions together and integrates one of the most popular internet companies with our hosting solutions.

In the coming days we’ll be relaunching UltimateSEO.net as our hosting and network site. Below we’ve included some notes from Cloudflare as well as a video.

Us in 90 Seconds from Cloudflare on Vimeo.

How CloudFlare increases speed and security of your site

This is a guest post written and contributed by CloudFlare.  CloudFlare makes it easy for any site to be as fast and secure as the Internet giants.

CloudFlare, a web performance and security company, is excited to announce our partnership with Ultimate SEO! If you haven’t heard about CloudFlare before, our value proposition is simple: we’ll make any website twice as fast and protect it from a broad range of web threats.

We power more than 400 billion monthly page views – more than Amazon, Wikipedia, Twitter, Zynga, AOL, Apple, Bing, eBay, PayPal and Instagram combined – and over 1.2 billion monthly users regularly pass through our network. We’re really glad Ultimate SEO has partnered with CloudFlare.
Faster web performance

CloudFlare is designed to take a great hosting platform like Ultimate SEO and make it even better.

We run data centers [link to http://www.cloudflare.com/network-map] strategically located around the world. When you sign up for CloudFlare, we begin routing your traffic to the nearest data center.

As your traffic passes through the data centers, we intelligently determine what parts of your website are static versus dynamic. The static portions are cached on our servers for a short period of time, typically less than 2 hours before we check to see if they’ve been updated. By automatically moving the static parts of your site closer to your visitors, the overall performance of your site improves significantly.

CloudFlare’s intelligent caching system also means you save bandwidth, which means saving money, and decreases the load on your servers, which means your web application will run faster and more efficiently than ever. On average, CloudFlare customers see a 60% decrease in bandwidth usage, and a 65% in total requests to their servers. The overall effect is that CloudFlare will typically cut the load time for pages on your site by 50% which means higher engagement and happier visitors.

Broad web security

Over the course of 2011, CloudFlare identified a 700% increase in the number of distributed denial of service attacks [link to http://blog.cloudflare.com/2011-the-year-of-the-ddos] (DDoS) we track on the Internet (see the chart below). As attacks like these increase, CloudFlare is stepping up to protect sites.

CloudFlare’s security protections offer a broad range of protections [link to http://www.cloudflare.com/features-security] against attacks such as DDoS, hacking or spam submitted to a blog or comment form. What is powerful about our approach is that the system gets smarter the more sites that are part of the CloudFlare community. We analyze the traffic patterns of hundreds of millions of visitors in real time and adapt the security systems to ensure good traffic gets through and bad traffic is stopped.

In time, our goal is nothing short of making attacks against websites a relic of history. And, given our scale and the billions of different attacks we see and adapt to every year, we’re well on our way to achieving that for sites on the CloudFlare network.

Signing up

Any website can deploy CloudFlare, regardless of your underlying platform. By integrating closely with Ultimate SEO, we make the process of setting up CloudFlare “1 click easy” through your existing Ultimate SEO cPanel dashboard. Just look for the CloudFlare icon, choose the domain you want to enable, and click the orange cloud. That’s it!

We’ve kept the price as low as possible and plans offered through Ultimate SEO are free. Moreover, we never charge you for bandwidth or storage, therefore saving you tons via reduced bandwidth costs.

For site owners who would like to take advantage of CloudFlare’s advanced offerings, we also offer a ‘Pro’ tier of service for $20/month [link to http://www.cloudflare.com/plans]. The ‘Pro’ tier includes all of the ‘Free’ tier’s offerings, as well as extra features like SSL, full web application firewall and faster analytics.

We’re proud that every day more than a thousand new sites, including some of the largest on the web, join the CloudFlare community. If you’re looking for a faster, safer website, you’ve got a good start with Ultimate SEO, but the next step is to join the CloudFlare community [link to https://www.cloudflare.com/sign-up].

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Easiest Tools To Speed Up WordPress Site Load Times For SEO

In a previous post we noted the difference speed can make in search engine ranking.  The same content delivered in different ways was listed on the same domains but in different positions between desktop and mobile indexes.  Site Speed Affects Ranking In this post we’re going to review two less popular ways to speed up your site and we’ll mention the popular ways.  There’s a reason why Ultimate SEO uses slightly different processes for page load. Often people download plugin optimizers and add page cache plugins to speed up their sites.  Caching is important and serves as one of the best methods of speeding up a site, but there are several points in which you may decide to cache content and where you decide to make that choice does matter. Here are is a very simple diagram of a site and users who are asking that site for content.  In […]
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Easiest Tools To Speed Up WordPress Site Load Times For SEO Web Host, Design, Data and SEO Services Source…

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Speed: Page Load – Technical SEO Out Ranks Most In Mobile

A Case Study of SEO Metrics And Rank Here is a recently added FAQ to the Ultimate SEO FAQ section. Let me show you how important it is…. Why is realtor.com not higher than zumper.com in the mobile search on the right?  Consider these metrics Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108 Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830 In every metric realtor.com wins, so why is it below Zumper.com on the mobile search? Site Speed Test on GTMetrix Realtor.com Fails Speed Zumper.com Passes Speed So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed.  And we cant discount this as … well its only important in mobile.  In case you […]
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Speed: Page Load – Technical SEO Out Ranks Most In Mobile Web Host, Design, Data and SEO Services Source…

A Case Study of SEO Metrics And Rank

Here is a recently added FAQ to the Ultimate SEO FAQ section.

Let me show you how important it is….desktop vs mobile search results

desktop vs mobile search results

Why is realtor.com not higher than zumper.com in the mobile search on the right?  Consider these metrics

Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108

Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830

In every metric realtor.com wins, so why is it below Zumper.com on the mobile search?

Site Speed Test on GTMetrix

Realtor.com Fails Speed

site speed

site speed

Zumper.com Passes Speed

page load

page load

So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed.  And we cant discount this as … well its only important in mobile.  In case you missed it…

60% of searches are mobile

60% of searches are mobile

Now when we consider the facts above lets also dispel people’s over fascination for keywords and text optimization and position of frequency of words, the content length …. on-site SEO, the SEO of the 1990s as I call it… both sites present the same content to the desktop and mobile versions they just differ wildly in the speed.  What are some of the reasons?  Realtor.com decided to present 16 rows of 3 images of homes to visitors while Zumper shows 4 rows of 1 image …. and then additional rows load as you scroll down.  Lazy Load and 1 image vs 3.  Thats how they keep their requests to about a third of the realtor.com page.

What Are Requests?

I’d suggest you think of requests as if they are shots from a gun at your head.  You need to avoid them!  Less shots is a lot better…

Requests are literally requests of the server before the page can load.  If I make a page with one image on it that is one request.  Lets say I decide to replace that image with a slider with 5 slides, now I have 5 requests … the same page area but that cool feature increases the trips required of a computer to quadruple!  Lets say now I add social media icons to the page … Facebook, Twitter, Instagram, LinkedIn and an email icon …. small and just up in the right corner.  That social media addition just added 5 more requests.  Think about all the things on your page, they don’t all come together in one big Amazon package with a smile…. they are shipped to the computer individually.  Now I have one page with 1 request and another with 10 and the initial difference isn’t much…that slider only displays one image at a time.

Latency And Requests

Servers don’t respond instantly…they take a little while to think and retrieve the requested resource and then it has to travel the distance from the server to your computer…may be at the speed of light, but light still takes time.  This time is called latency.  50 milliseconds is a good latency.

If both servers in the FAQ had a 50 ms latency.  We can assume that the

Realtor.com server will take 50 ms x 301 requests = 15050 ms or 15 seconds

Zumper.com server will take 50 ms x 134 requests = 6700 ms or 6 seconds  

I hope this explains why you want to limit requests, and prioritize speed as much as you focus on keywords.

Ways To Decrease Requests

Do you need separate images?  On ultimateseo.org I wanted to show my COMPTia certifications.  I have 4 icons … I combined them to make one image.   Thats 1/4 the requests but no change in user experience other than a quicker site.

technical certifications

technical certifications

Lazy Load

Lazy Load also helps speed up the initial page load time.  If “below the fold” you have a lot of images on a page … the page needs those images still to finish the load unless you institute lazy load which essentially tells the computer to load an image only when it is coming into view.  This makes sense likely if you have 300 images on the page and plenty of them are scrolled far down….but all in all I’m on the fence on Lazy Load.  I ran speed tests on the homepage of this site with Lazy Load on …. 3 tests results 2.3 seconds, 1.9 seconds and 1.9 seconds.  I turned off lazy load, and reran the test and got 2.3 seconds, 1.9 seconds and 1.7 seconds.  So technically the site loaded faster with Lazy Load off….keep in mind it take a bit of thinking for the server to implement it. This helps speed up a site drastically if there are a ton of images spread vertically…but not much in a normal page.  What are the full implications on SEO when a site is crawled?

Its suggested by “Ask Yoast” that Lazy Load is fine for SEO and the images are rendered as Google scrolls down the page and indexes the content.

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Cloud Computing: Digital Ocean vs Google Cloud vs AWS

This may seem off topic but its on topic, technical SEO is imperative … you’re not going to rank number one on Google using Shopify or Wix.  It just isnt going to happen. Its also apparently difficult to get solid advice on SEO Hosting from “experts” Best Blog Hosting for SEO is junk … reciting features doesnt make a hosting plan the best…one quote notes that WordPress is already installed with InMotionHosting.com … so what!  Our web servers are preconfigured to install WordPress in every new account as well…it only saves maybe 5 minutes per user but for a web host that time adds up very quickly. But you arent a web host so it’s not that big of a deal.  I’d like to hear about benchmarking tests they may have run to decide who is the best. Features Aren’t Technical Specs Unlimited bandwidth…sounds great but what are the limits?  There […]
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Cloud Computing: Digital Ocean vs Google Cloud vs AWS Web Host, Design, Data and SEO Services Source…

This may seem off topic but its on topic, technical SEO is imperative … you’re not going to rank number one on Google using Shopify or Wix.  It just isnt going to happen.

Its also apparently difficult to get solid advice on SEO Hosting from “experts” Best Blog Hosting for SEO is junk … reciting features doesnt make a hosting plan the best…one quote notes that WordPress is already installed with InMotionHosting.com … so what!  Our web servers are preconfigured to install WordPress in every new account as well…it only saves maybe 5 minutes per user but for a web host that time adds up very quickly. But you arent a web host so it’s not that big of a deal.  I’d like to hear about benchmarking tests they may have run to decide who is the best.

Features Aren’t Technical Specs

Unlimited bandwidth…sounds great but what are the limits?  There are limits and these are beyond the hosts control sometimes but for instance …. if someone uses a CAT5 cable instead of a CAT6 everything will be more speed limited and especially if a bottle neck is designed in to infrastructure. Unlimited bandwidth means nothing to me because there are limits … physical limits exist and can’t be avoided.And WordPress preinstalled saves someone 5 minutes but nothing else.  These aren’t important to the Hosting platform.

Cloud Computing: Be Your Own Host

The industry standard in web hosting is cPanel.  No way around it with cPanel your support opinions are bountiful where as dreamhost.com has its own proprietary server software … its no better in actuality its just far less supported by third parties.  Ultimate SEO is hosted on a variety of cPanel servers that were eay to build and deploy, I made them from scratch and with templates but all in all there are 4 AWS servers, 2 Google Cloud Platfrom and 4 Digital Ocean currently powering hundreds of sites including this site.  Cost varies wildly…

Its important to note that your web host is honestly likely run on one of these three services.  Youre sharing their share of the cloud environment.  Why not just skip ahead and be the master of your domain….sure it will cost more than $3 a month … but that $3 a month hosting plan is shit.

A good review between AWS and a traditional hosting provider is AWS vs Blue Host

Amazon Web Services

I don’t even know what I am spending, where and how it is being spent.  AWS charges you for everything little thing and no matter what steps you might take it may seem like rising project costs are simply unavoidable.  There platform to work within is NOT intuitive and it will require some play time to remember that you have to leave the virtual server’s configuration area to select an IP address  ( that will cost you money…each ip address, not talking about bandwidth I’m just saying the number ) and then return to that original area to associate it.  Dont even think about swapping hard drives and knowing what is attached t what unless you are prepared to write down long strings of numbers and letters.

AWS does provide greater flexibility than the others on options beyond just a virtual server…but unless you plan to send 100,oo0 emails a day to people you wont benefit from their email service … as an example.  Technical SEO wise I’d give AWS a D overall. Infrastructure and computing power is an obivous A+ but its how you interact with that that weighs the grade.

Poor navigation and the nickle and dime pricing is absurd.  Want to monitor your usage so you can understand your bill?  Monitoring costs more…its ridiculous.

They do offer reserved instances and I loaded up on those but still my costs never decreased.  AWS is so hard to understand billing wise that IT Managed Service Providers will offer free excel templates to figure out your AWS monthly costs.  Think I’m being over the top?  Check out this calculator form sheet by AWS to forecast your expenses.

Heres something crazy…why my April bill was 167 but AWS forcasts it will be $1020 in May I have no idea.  I’m not adding servers…

AWS costs are high and unpredictable

AWS costs are high and unpredictable

Google Cloud Platform

Is easier to use and wrap your head around but it is considerably more expensive than either of the other options. For this simple reason…they receive an F. The additional costs come with less options and less features than AWS.  Billing is more transparent and you can understand why your bill is what it is at least.  But Google also makes unilateral decisions for you like blocking smtp and ssh access.  Sure its more secure but it makes email and server maintenance a nightmare.  Documents like this Connecting to Instances make it seem like not a big deal, but these wont allow you to move a file from your computer to the server like SFTP would.

They are expensive, offer less and needlessly shot you in the foot with their restrictions.  Thats why I stand by the F as an overall grade.  Now infrastructure capabilities … A+ no doubt about it.

Digital Ocean

I received no compensation or thank you from anyone for writing this … Digital Ocean is my B+ graded cloud solution.  Its the cheapest, and they don’t seem to charge you a fee for tools that are required for the main product to function, unlike AWS and their static ip addresses.  They have the least ability and options outside of a virtual server.  If you want a database server thats in the works unless you can use Postgres. Thats limiting, but it is also not important if you’re just running a few web servers that will already have MySQL installed on them anyhow.

Digital Ocean is the no frills, no surprises, cloud computing option.  The reason I have so many servers is because I am migrating everything off AWS and Google Cloud to Digital Ocean…it’ll be cheaper.  A lot cheaper…

cloud computing cost comparisons

cloud computing cost comparisons

Thats right… $20 vs $121, $177 and $120 from AWS, GCP and Azure.  I didn’t really consider Microsoft Azure just because I have reservations moving into their sphere or control where every thing you need to do is addressed by yet another Microsoft product that usually has little imagination in it.

Test out a server in each environment and I think you’ll quickly take to the Digital Ocean option.

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